• Help update, clean, and maintain Microsoft account and target lists aligned to sales and marketing priorities • Assist with basic data organization and tracking in spreadsheets and marketing systems • Support research related to target accounts, industries, and personas • Assist the marketing team with ongoing campaign execution (events, webinars, emails, content) • Help coordinate timelines, assets, and follow-up activities • Support internal enablement or documentation related to marketing programs • Research emerging AI tools, agentic workflows, and marketing automation use cases • Help document findings and recommendations for internal use • Support experimentation with AI tools for content, research, or process efficiency • Assist with LinkedIn programs, including company page activity and executive thought leadership • Help draft, schedule, and track LinkedIn content and engagement • Support research on best practices and trends in B2B social marketing • Provide ad hoc support across the marketing team as needed • Help with content reviews, slide updates, or research projects • Gain exposure to how marketing supports sales, leadership, and Microsoft partnership initiatives

• Develop and own customer engagement strategies across the customer journey (onboarding, early month on book, retention, cross-sell, and re-engagement) • Translate business objectives from Product and Lines of Business teams into actionable marketing plans for existing customers across products, including Unsecured Personal Loan, Best Egg Financial Health, Home Secure Loan and Vehicle Equity Loan • Identify opportunities to deepen customer relationships and drive multi-product adoption • Define success metrics and KPIs aligned to engagement, utilization, and retention goals • Lead end-to-end execution of engagement strategy and marketing campaigns across channels (email, digital, mobile, etc.) • Manage campaign workflows, timelines, and dependencies to ensure on-time and accurate delivery • Partner with Brand and Compliance teams to develop and launch customer communications • Oversee campaign setup, QA, and deployment processes

Role Description As a Marketing Assistant, you will play a vital role in supporting the marketing team by executing campaigns, managing content, and ensuring brand consistency across digital channels. This position offers the opportunity to work remotely and contribute to a dynamic, growth-oriented environment. - Assist in creating and scheduling engaging social media content - Support email marketing workflows and newsletters - Conduct research for trends, competitors, and audience insights - Create or assist with marketing collateral using tools like Canva - Manage posting schedules, community engagement, and direct messages - Coordinate campaigns, launches, and marketing timelines - Track metrics and prepare simple reports - Maintain brand consistency across all channels Qualifications - 3+ years of experience in marketing support, social media, or content creation - Experience supporting email marketing workflows and newsletters - Experience coordinating marketing campaigns, launches, or marketing timelines - Proficiency using Canva to create original layouts and brand assets - Experience editing short-form social video content (such as Reels) - Working knowledge of major social media platforms for publishing and community management - Hands-on experience with email marketing platforms or CRMs (e.g., Mailchimp, Klaviyo, HubSpot, ActiveCampaign, Salesforce, or similar) - Hands-on experience with marketing analytics and reporting tools (e.g., GA4, Looker Studio, Meta Business Suite, Sprout/Hootsuite, or similar) - Professional fluency in written English - Available to work US hours Requirements - Above market starting pay scale. - Permanent work-from-home opportunities. - Part-time and full-time positions available. Benefits - Health & Wellness Allowance. - Paid Time Off (PTO) yearly. - Monthly bonus drawings, loyalty & performance bonuses, profit sharing. - Professional development training. - Be part of a vibrant community of Unicorns.

• Own the measurement strategy for TV (linear and CTV/streaming), podcast, OOH, direct mail, and brand marketing channels, including methodology selection, model governance, and insight delivery. • Own the accuracy and leverage of our Marketing Mix Model (MMM) for offline and brand spend. Ensure inputs are clean and representative, outputs are properly calibrated against incrementality ground truth, and results are translated into concrete budget allocation decisions rather than sitting in a report. • Own the team-wide incrementality roadmap and methodology standards. Design and execute incrementality experiments for offline and brand channels (geo holdouts, synthetic control, matched market tests) to establish causal impact and validate MMM outputs against ground truth. Coordinate with paid digital analysts on test design and scheduling to avoid test collisions and maintain consistent methodology across online and offline. • Develop and own brand marketing measurement: brand lift studies, awareness-to-conversion funnel tracking, and long-run brand equity modeling. • Own podcast measurement, including attribution methodologies (vanity URLs, promo codes, pixel-based), reach estimation, and incrementality validation. • Translate MMM outputs and incrementality results into offline and brand budget allocation recommendations with clear confidence bounds. Decision-ready, not just slide-ready. • Develop and maintain channel-level media response curves, saturation analysis, and diminishing returns modeling for offline media to support scenario planning and spend optimization. • Partner with media buyers and marketing leadership to scope offline and brand measurement roadmaps, pressure-test interpretations, and ensure findings actually change how we invest. • Own and present a rolling incrementality roadmap to marketing leadership on a monthly cadence: what's been tested, what results mean for spend, and what's next. This is a recurring executive deliverable, not a one-off. • Dive deeply into offline and brand channel performance problems. Diagnose what's working, what isn't, and why. Deliver clear, actionable optimization recommendations that improve spend efficiency and channel effectiveness. • Identify data quality and tracking gaps specific to offline channels and drive the fixes, from S3 data ingestion (Tatari and similar) to upstream tagging and pipeline integrity. • Build scalable, reusable dbt models that encode offline and brand channel measurement logic for use across dashboards, reporting, and stakeholder self-serve. • Work in Snowflake, Python, and our Databricks environment to build and maintain the data pipelines and models that underpin offline and brand measurement. • Build and maintain Tableau dashboards that give marketing leadership a clear, reliable view of offline and brand channel performance and ROI. • Use AI fluently as a daily productivity layer: accelerating SQL, automating documentation, stress-testing model assumptions, and finding faster paths to answers. • Contribute to how the Marketing Science team builds and shares AI-assisted analytical workflows, not just as a user but as a practitioner who helps raise the floor.