• Own the measurement strategy for TV (linear and CTV/streaming), podcast, OOH, direct mail, and brand marketing channels, including methodology selection, model governance, and insight delivery. • Own the accuracy and leverage of our Marketing Mix Model (MMM) for offline and brand spend. Ensure inputs are clean and representative, outputs are properly calibrated against incrementality ground truth, and results are translated into concrete budget allocation decisions rather than sitting in a report. • Own the team-wide incrementality roadmap and methodology standards. Design and execute incrementality experiments for offline and brand channels (geo holdouts, synthetic control, matched market tests) to establish causal impact and validate MMM outputs against ground truth. Coordinate with paid digital analysts on test design and scheduling to avoid test collisions and maintain consistent methodology across online and offline. • Develop and own brand marketing measurement: brand lift studies, awareness-to-conversion funnel tracking, and long-run brand equity modeling. • Own podcast measurement, including attribution methodologies (vanity URLs, promo codes, pixel-based), reach estimation, and incrementality validation. • Translate MMM outputs and incrementality results into offline and brand budget allocation recommendations with clear confidence bounds. Decision-ready, not just slide-ready. • Develop and maintain channel-level media response curves, saturation analysis, and diminishing returns modeling for offline media to support scenario planning and spend optimization. • Partner with media buyers and marketing leadership to scope offline and brand measurement roadmaps, pressure-test interpretations, and ensure findings actually change how we invest. • Own and present a rolling incrementality roadmap to marketing leadership on a monthly cadence: what's been tested, what results mean for spend, and what's next. This is a recurring executive deliverable, not a one-off. • Dive deeply into offline and brand channel performance problems. Diagnose what's working, what isn't, and why. Deliver clear, actionable optimization recommendations that improve spend efficiency and channel effectiveness. • Identify data quality and tracking gaps specific to offline channels and drive the fixes, from S3 data ingestion (Tatari and similar) to upstream tagging and pipeline integrity. • Build scalable, reusable dbt models that encode offline and brand channel measurement logic for use across dashboards, reporting, and stakeholder self-serve. • Work in Snowflake, Python, and our Databricks environment to build and maintain the data pipelines and models that underpin offline and brand measurement. • Build and maintain Tableau dashboards that give marketing leadership a clear, reliable view of offline and brand channel performance and ROI. • Use AI fluently as a daily productivity layer: accelerating SQL, automating documentation, stress-testing model assumptions, and finding faster paths to answers. • Contribute to how the Marketing Science team builds and shares AI-assisted analytical workflows, not just as a user but as a practitioner who helps raise the floor.

Role Description Ensure that every health-triggered communication a member receives is delivered with care, accuracy, and the quality that reflects the trust they’ve placed in Function. The Navigating Care Coordinator owns the operational layer of the member journey — briefing, building, QA, and deployment — and plays a critical role in making sure that thoughtful, personalized strategy actually reaches members the way it was intended. This role is best suited for those energized by fast-paced environments, excited to build in a high-growth setting, and deeply motivated by our mission at Function. If you're looking for meaningful challenges, dynamic work, and the opportunity to make a real impact—we’d love to meet you. Key Responsibilities - Own the operational execution of member retention and upsell campaigns — from brief intake through build, QA, and deployment in Iterable. - Build and configure member journey touchpoints in Iterable — including onboarding sequences, engagement nudges, upsell campaigns, and at-risk intervention sends — per approved briefs. - Coordinate push and in-app campaign scheduling with the Build team to ensure multi-channel member moments (email + push + in-app) are deployed in sync. - Conduct thorough QA on all outgoing member communications — checking personalization tokens, suppression logic, rendering, and segmentation accuracy before any send. - Manage the Navigating Care campaign calendar — tracking launch dates, journey triggers, and send windows to ensure nothing slips. - Pull standard performance data (churn signals, engagement rates, upsell conversion) from the Navigating Care dashboard to support brief creation and weekly reporting. - Flag execution blockers, data discrepancies, or quality issues to the Navigating Care Pillar Lead immediately — ensuring nothing ships with errors. - Maintain Navigating Care campaign documentation — journey maps, segmentation rules, suppression lists, and naming conventions — for consistency and scalability. Qualifications - 1–3 years of experience in lifecycle marketing, CRM coordination, or email marketing operations — ideally at a subscription or consumer health company. - Hands-on experience building and deploying campaigns in a marketing automation platform (Iterable, Braze, Klaviyo, or equivalent); Iterable experience preferred. - Detail-oriented, reliable, and quality-obsessed — you treat every member touchpoint with care and you catch issues before they reach members. - Strong communicator with good project management instincts — you track moving pieces, update stakeholders proactively, and document your work. - Interest in health data and personalization — you understand that member-facing communications are tied to real health journeys, not just marketing campaigns. - Growth-oriented — this role is designed to develop you into a senior lifecycle marketer, with direct mentorship from the Navigating Care Pillar Lead and Head of Lifecycle CRM. Core Values - Ruthless Prioritization: We don’t let perfect get in the way of progress. We move quickly to drive value, not perfection. We prioritize what drives impact. We never compromise on standards of excellence. - Member-First, Always: We design and deliver like we’re caring for someone we love. We create calendar, actionable, human experience. We prioritize responsiveness, peace of mind, and outcomes. We empower members with truth, clarity, and care. - One Team, Moving Fast: We are aligned in purpose, prioritization, and speed. We gather diverse perspectives to make informed decisions. We clear paths for each other and move fast together. We communicate clearly and respectfully, rallying around shared goals. - Radical Ownership, Relentless Execution: We don’t just ship– we own outcomes and drive results. We act with urgency and precision. We anticipate, initiate, and follow through. We meet challenges with grit and pragmatism. We embrace new tech to deliver better outcomes. - Mission Over Ego: We are ruthlessly aligned to our mission– and leave ego at the door. We disagree and commit. We don't tolerate politics or withholding information. We operate with honesty, transparency, and respect. - Sustained Integrity in Every Detail: We earn trust by obsessing over accuracy, quality, and clarity in everything we do. We prioritize clinical precision– data must be right. We sweat the details because outcomes depend on them. Benefits - Competitive salary and benefits package. - Flexible working hours. - Dynamic work environment where creativity and innovation are encouraged.

Job Summary: The Marketing and Launch Excellence Lead drives Marketing Excellence by enabling best‑in‑class marketing execution, embedding standardized ways of working, and ensuring strong omnichannel impact. The role is accountable for delivering launch excellence and sustained operational excellence through end‑to‑end governance of marketing and launch processes, effective resource prioritization, and full compliance with Pfizer policies, quality standards, and local regulations. Key Responsibilities: - Lead the implementation and ongoing tracking of the Cluster Marketing Roadmap, ensuring alignment with strategic priorities and measurable impact. - Drive key marketing execution and capability‑building initiatives, including New Ways of Working and Key Pfizer Platforms (e.g. Adobe Workfront), to strengthen operational discipline and execution excellence. - Lead content creation and Ways of Working enablement, including Adobe Express, to support scalable and efficient marketing execution. - Establish and maintain strong partnerships with CoLab to foster collaboration, innovation, and adoption of enterprise marketing standards. - Elevate the omnichannel customer experience by leveraging insights to continuously optimize engagement, performance, and customer impact. - Define and govern channel strategies to maximize reach, effectiveness, and return on investment across prioritized platforms. - Optimize end‑to‑end content processes to ensure timely, compliant, and high‑quality content delivery. - Provide above‑brand omnichannel leadership by translating insights into actionable strategies that drive consistency and impact across brands. - Serve as the single point of contact for Pfizer Direct Marketing initiatives, including HQ and Pfizer Pro alignment and execution. - Lead the Launch Excellence framework, ensuring consistent application of enterprise standards and best practices across all launches. - Lead end‑to‑end launch execution, from pre‑launch readiness through post‑launch performance review, ensuring flawless, on‑time delivery. - Partner closely with Global and Regional teams to co‑create and execute integrated launch plans, enabling effective prioritization and optimal resource deployment. - Ensure full compliance with Pfizer policies, quality standards, local regulations, and ethical principles across all launch and marketing activities. - Closely collaborate with the marketing team to foster a culture of continuous innovation and high performance. Qualifications - Bachelor's degree in Marketing, Business Administration, Pharmacy, or a related discipline. - Minimum of 8 years of progressive commercial experience, including at least 5 years in a people leadership or enterprise‑level role. - Demonstrated success in leading and delivering complex product launches across multiple markets and stakeholder environments. Skills and Competencies - Strategic, analytical thinker with strong problem‑solving capability - Proven people leadership and talent development experience - Strong understanding of the pharmaceutical and healthcare landscape across Egypt and Levant - Solid expertise in market insights, segmentation, and brand strategy - Clear, impactful communicator with strong stakeholder engagement skills - Fluent in English and Arabic - Performance‑driven with strong accountability for results - Agile and resilient in complex, fast‑changing environments - Collaborative influencer with the ability to lead change across teams Work Location Assignment: On Premise Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates. Marketing and Market Research

• Produce content for internal channels (announcements, articles, campaigns and newsletters), ensuring clarity, alignment with the tone of voice and employee engagement. • Cover events, internal initiatives and strategic meetings, turning these moments into institutional content. • Plan and execute internal communication campaigns, supporting HR actions, events and engagement initiatives. • Manage and update internal channels, ensuring organization, regularity and quality of publications. • Identify and highlight employee stories, achievements and best practices to strengthen organizational culture. • Support the drafting and review of institutional communications, ensuring consistency and clarity of messages. • Organize and maintain the archive of produced content and materials (organizational memory). • Monitor internal communication metrics and feedback, proposing continuous improvements. • Manage requests and the internal communications editorial calendar.