Job Summary: The Marketing and Launch Excellence Lead drives Marketing Excellence by enabling best‑in‑class marketing execution, embedding standardized ways of working, and ensuring strong omnichannel impact. The role is accountable for delivering launch excellence and sustained operational excellence through end‑to‑end governance of marketing and launch processes, effective resource prioritization, and full compliance with Pfizer policies, quality standards, and local regulations. Key Responsibilities: - Lead the implementation and ongoing tracking of the Cluster Marketing Roadmap, ensuring alignment with strategic priorities and measurable impact. - Drive key marketing execution and capability‑building initiatives, including New Ways of Working and Key Pfizer Platforms (e.g. Adobe Workfront), to strengthen operational discipline and execution excellence. - Lead content creation and Ways of Working enablement, including Adobe Express, to support scalable and efficient marketing execution. - Establish and maintain strong partnerships with CoLab to foster collaboration, innovation, and adoption of enterprise marketing standards. - Elevate the omnichannel customer experience by leveraging insights to continuously optimize engagement, performance, and customer impact. - Define and govern channel strategies to maximize reach, effectiveness, and return on investment across prioritized platforms. - Optimize end‑to‑end content processes to ensure timely, compliant, and high‑quality content delivery. - Provide above‑brand omnichannel leadership by translating insights into actionable strategies that drive consistency and impact across brands. - Serve as the single point of contact for Pfizer Direct Marketing initiatives, including HQ and Pfizer Pro alignment and execution. - Lead the Launch Excellence framework, ensuring consistent application of enterprise standards and best practices across all launches. - Lead end‑to‑end launch execution, from pre‑launch readiness through post‑launch performance review, ensuring flawless, on‑time delivery. - Partner closely with Global and Regional teams to co‑create and execute integrated launch plans, enabling effective prioritization and optimal resource deployment. - Ensure full compliance with Pfizer policies, quality standards, local regulations, and ethical principles across all launch and marketing activities. - Closely collaborate with the marketing team to foster a culture of continuous innovation and high performance. Qualifications - Bachelor's degree in Marketing, Business Administration, Pharmacy, or a related discipline. - Minimum of 8 years of progressive commercial experience, including at least 5 years in a people leadership or enterprise‑level role. - Demonstrated success in leading and delivering complex product launches across multiple markets and stakeholder environments. Skills and Competencies - Strategic, analytical thinker with strong problem‑solving capability - Proven people leadership and talent development experience - Strong understanding of the pharmaceutical and healthcare landscape across Egypt and Levant - Solid expertise in market insights, segmentation, and brand strategy - Clear, impactful communicator with strong stakeholder engagement skills - Fluent in English and Arabic - Performance‑driven with strong accountability for results - Agile and resilient in complex, fast‑changing environments - Collaborative influencer with the ability to lead change across teams Work Location Assignment: On Premise Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates. Marketing and Market Research

• Produce content for internal channels (announcements, articles, campaigns and newsletters), ensuring clarity, alignment with the tone of voice and employee engagement. • Cover events, internal initiatives and strategic meetings, turning these moments into institutional content. • Plan and execute internal communication campaigns, supporting HR actions, events and engagement initiatives. • Manage and update internal channels, ensuring organization, regularity and quality of publications. • Identify and highlight employee stories, achievements and best practices to strengthen organizational culture. • Support the drafting and review of institutional communications, ensuring consistency and clarity of messages. • Organize and maintain the archive of produced content and materials (organizational memory). • Monitor internal communication metrics and feedback, proposing continuous improvements. • Manage requests and the internal communications editorial calendar.

• Define and own the Partner Marketing strategy for Affirm Marketing Solutions, including the roadmap for onsite Marketplace programs, offsite campaigns, and emerging media channels. • Lead a team of Partner Marketers , setting priorities, developing talent, coaching on account management, and building a high-performing function. • Drive revenue growth through scalable marketing programs, including performance marketing in the Affirm Marketplace, with accountability for ad revenue, iROAS, and GMV targets. • Own senior-level merchant relationships, serving as a strategic partner and executive sponsor for marquee co-marketing programs across key verticals. • Establish the operating model for Partner Marketing — including planning cadences, measurement frameworks, campaign governance, and XFN accountability structures. • Translate marketplace and media performance data into strategic insights that inform merchant investment, product prioritization, and future program design. • Partner with Product and Analytics to evolve attribution, incrementality measurement, and reporting capabilities that differentiate Affirm's marketing program. • Manage a significant co-marketing budget, ensuring disciplined allocation, compliance, and ROI. • Drive vertical market strategies with depth and differentiation.

• Support planning and execution of marketing events and sponsorships across regions. • Coordinate logistics, track deliverables, and assist with asset creation (landing pages, waivers, flyers). • Prepare monthly reporting on event performance, budgets, and outcomes. • Partner with internal teams to support successful new clinic openings and relocations. • Maintain and update business listings across platforms like Google, Yelp, and ZocDoc. • Monitor and respond to patient reviews, ensuring a consistent and professional brand voice. • Conduct regular audits to maintain accuracy across marketing databases and systems. • Update and maintain marketing collateral to ensure brand consistency across locations. • Collaborate cross-functionally with marketing, sales, operations, and clinical teams.