• Design static ad concepts and rapid variations for Meta, TikTok, YouTube, and Native placements. • Translate brand assets and customer pain points into ads designed to test specific hooks and buying desires. • Create "Native-style" ads (UGC-inspired, problem-led, organic feel) and "Designed" ads (benefit-led, comparison charts, product-focused layouts). • Work from lean briefs to identify unique angles, creating "advertorial-style" thinking without requiring excessive direction. • Use creative testing data to refine winning concepts and sunset underperforming visuals.

• Support the creation of flows, wireframes, prototypes, and interfaces for web and mobile digital products • Develop medium- and high-fidelity prototypes with support from the team • Participate in user research, assisting in the preparation, conduct, and analysis of results • Perform benchmarks and analyze market references • Contribute to the creation of user journey maps • Support the production of information architecture deliverables • Monitor metrics, conversion funnels, and test results to drive continuous learning and improvement • Work collaboratively with Product Managers, developers, and designers • Participate in co-creation sessions, workshops, usability testing, and experiments • Maintain clear, organized communication about work progress and deliverables • Support the evolution of UX processes and the team's Design System

Role Description Petra Brands is seeking a Performance Ad Creative Designer to spearhead high-volume, high-converting creative production for our DTC paid media campaigns. This is not a traditional "brand-focused" role; we are looking for a direct-response specialist who understands that design must sell, communicate instantly, and adapt based on performance data. The ideal candidate bridges the gap between high-level visual taste and fast execution, producing both native-style (organic, problem-led) and polished, structured ads. You should be comfortable using AI tools to scale creative output and have a deep understanding of hooks, customer pain points, and platform-native formats. Core Responsibilities - Design static ad concepts and rapid variations for Meta, TikTok, YouTube, and Native placements. - Translate brand assets and customer pain points into ads designed to test specific hooks and buying desires. - Create "Native-style" ads (UGC-inspired, problem-led, organic feel) and "Designed" ads (benefit-led, comparison charts, product-focused layouts). - Work from lean briefs to identify unique angles, creating "advertorial-style" thinking without requiring excessive direction. - Use creative testing data to refine winning concepts and sunset underperforming visuals. Qualifications - Proven experience working with consumer brands (Health, Wellness, Beauty, or Fitness is a major plus). - A showcase of actual paid social ads rather than just general branding or web design. - Ability to discuss creative performance in the context of ROAS, CTR, and CPA. - Fluency in using AI tools to increase speed, volume, and creative range. - An understanding of what feels "natural" in a social feed vs. what feels like an overproduced commercial.

• Observe and identifies projects and staff collaboration matters and provide an impact assessment to senior staff for mitigations and management. • Contribute to researched based tasks and ensure quality of output is aligned with local office applied standards. • Collect, Comprehend and represent graphically Zoning Regulations and local regulatory frameworks and urban design guidelines in operating regions. • Properly representing sites and projects drawings in correct scales. • Under the supervision of senior staff, prepare a qualitative and quantitative set of diagrams and drawings covering benchmark and precedent studies. • Collect applicable design typologies relevant to project's briefs for discussions with Senior Urban Designers on relevance. • Contribute to maintaining office physical and digital library of submitted projects, innovative urban design books and ideas. • Analyze project briefs and projects sites and work collaborate with peers to develop comprehensive site reviews and recommendations. • Acquired or on path to acquire basic urban design definition of attributes used across urban Design projects. • Translate and represent innovative design solutions through digital tools and personal skills. • Facilitate internal workshops with ability to put together summary outcome reports. • Represent ideas and concepts graphically and able to develop a graphical representation of a sequential narrative. • Be an advocate of quality procedures and continuously apply self-check procedures before issuing information and drawings. • Report on safety issues observed in the office and outside the office during duty including near misses.