• Build and manage Arabic-first content and SEO strategy for MENA markets • Write educational financial content and optimize website pages for search engines • Support marketing campaigns with clear, compliant, and conversion-focused copy • Conduct keyword research (Arabic & English) • Build structured keyword maps for Tier 1 MENA markets • Optimize landing pages for search intent • Maintain strict on-page SEO standards • Identify technical SEO gaps and propose fixes • Produce long-form educational financial articles (Arabic-first) • Develop broker positioning content (regulatory narrative, SCA positioning) • Draft PR-ready articles • Create conversion-focused landing page copy • Align messaging with fintech compliance standards • Support paid campaigns with optimized copy • Improve landing page clarity & CRO structure • Monitor organic traffic growth trends • Deliver structured monthly content reports

• SEO Strategy, Content Execution & Optimization • Own execution of SEO‑driven content across blogs, landing pages, website copy and lifecycle touchpoints • Write, optimize and refresh content to improve: Non‑brand organic traffic, Search relevance and intent alignment, Conversion and engagement rates • Execute on‑page SEO optimization including: Title tags, meta descriptions, H1/H2s, Internal linking structures, Content updates tied to performance data • Ensure content aligns explicitly to: User intent and funnel stage, Keyword strategy and seasonal demand, Business and conversion objectives • Organic Conversion & Funnel Performance Ownership • Own conversion performance of organic traffic, including: Quote starts, lead submissions, and key downstream actions • Partner with CRO, product, analytics and paid media teams to: Identify drop‑offs and friction across organic journeys, Improve landing page relevance, clarity, and speed, Translate keyword intent into high‑converting page experiences • Contribute content and messaging to experimentation efforts to improve: Conversion rate, Engagement, Funnel efficiency • Keyword Research & Demand Capture Strategy • Conduct ongoing keyword research, gap analysis and competitive analysis using tools such as SEMrush • Build and maintain keyword‑to‑content and keyword‑to‑funnel mappings • Inform prioritization of: New content creation, Content refreshes, Landing page expansion • Align editorial planning to: Business priorities, Campaign calendars, Seasonal and category‑specific demand • Lifecycle, Retention & Cross ‑ Channel Content Enablement • Use search and intent insights to inform: Lifecycle and email messaging, Paid landing page relevance, Partner and affiliate content • Write and optimize lifecycle content to support: Acquisition, Nurture, Retention and re‑engagement • Ensure content and messaging consistency across: Organic search, Email and lifecycle journeys, Paid and partner channels • Support conversion lift through message testing and content variants • AI Search & Emerging Discovery Optimization • Optimize content for modern search experiences including: Google AI Overviews, LLM‑based discovery (ChatGPT, Gemini, etc.) • Structure content to maximize visibility in: Zero‑click results, AI‑generated summaries and recommendations • Stay current on SEO and AI search evolution and apply best practices to execution • Technical SEO & Scalable Enablement • Partner with engineering, product and analytics teams to: Improve crawlability, indexation, and site performance, Support structured data and schema implementation, Help define SEO requirements for: New templates and page types, CMS updates, Site enhancements and experiments • Ensure SEO best practices are embedded into ongoing site development—not treated as one‑off fixes • Reporting, Analytics & Performance Management • Own reporting on organic performance tied to business outcomes, including: Non‑brand traffic growth, Conversions and assisted conversions, Funnel performance by content and keyword group • Leverage GA4, Search Console and SEO platforms to: Diagnose performance issues, Recommend prioritized actions, Partner with analytics to improve: Organic attribution, Journey visibility, Executive‑ready reporting and insights

• Own and Scale a High-Impact Growth Channel • Define and execute a best-in-class SEM strategy across core and emerging surfaces (Google, Bing, Shopping, YouTube, app acquisition, etc.) • Manage and optimize a 9-figure SEM budget, ensuring efficient allocation of spend to maximize revenue and contribution margin • Establish clear performance frameworks, tying SEM directly to business outcomes (LTV, CAC, payback, operating income) • Lead Automation & AI-Driven Transformation • Identify and implement opportunities to reduce manual execution through automation and tooling • Act as the strategic owner for AI/ML integration across SEM, including bidding, creative generation, query expansion, and performance optimization • Build systems and processes that enable the team to operate faster, with higher leverage and improved decision-making • Drive Growth Beyond the Ad • Partner cross-functionally with Product, Engineering, Design, and Lifecycle teams to improve landing page performance, conversion rates, and onboarding flows • Identify and execute opportunities to improve the full acquisition funnel, not just media efficiency • Influence go-to-market strategy for new categories and products, ensuring SEM is integrated early and effectively • Build and Lead a World-Class Team • Lead, mentor, and scale a high-performing SEM team (managers through directors) • Establish clear operating rhythms, performance expectations, and development paths • Build a culture of experimentation, accountability, and continuous improvement • Drive Experimentation & Insights • Develop a robust testing roadmap across bidding, creative, landing pages, and funnel optimization • Leverage data to identify growth opportunities and prioritize the highest-impact initiatives • Regularly communicate performance, insights, and strategic recommendations to executive stakeholders • Cross-Functional Leadership • Partner closely with Growth, Product, Operations, Business Development, and Medical teams • Ensure SEM insights inform broader company strategy, including pricing, packaging, and positioning • Act as a key stakeholder in company-wide growth planning

Role Description We’re looking for a versatile, analytically minded digital marketer to support and advance our SEO/GEO and Paid Search programs. This role blends on-page and content-focused SEO work with meaningful contributions to paid search execution, performance analysis, and test management to help move the business’ overall Search program forward. The ideal candidate has a solid grasp of SEO and/or SEM fundamentals, a strong comfort level working with data across multiple platforms, and a proactive point of view that moves beyond reporting to identifying insights and opportunities for performance. Success in this role requires strong cross-functional collaboration, clear communication, and the ability to partner effectively with teams across content, analytics, and operations. You should thrive in a fast-moving environment, be eager to learn new channels and tools, and feel confident contributing ideas that help improve performance across our acquisition efforts. What You'll Do: - SEO / GEO - Conduct keyword and prompt research, including mining, segmentation, and mapping. - Perform competitive and gap analyses to identify opportunities for visibility and growth. - Execute on-page optimizations (metadata, internal linking, content structure). - Support content strategy through research, ideation, and ongoing performance insights. - Pull and synthesize performance data from GA4 and other analytics/SEO tools to develop initial reports. - Assist with content-side SEO/GEO execution and optimization. - Work within CMS workflows and apply basic HTML/CSS/JavaScript as needed for light optimization tasks. - Leverage generative AI tools for research, ideation, prompt development, and content support. - Collaborate cross-functionally with content, analytics, operations, and other teams to drive cohesive execution. - Paid Search - Assist with campaign builds and structural setup, including support for large-scale initiatives. - Maintain ongoing campaign hygiene/identify opportunities for improvement, including negative keyword management and ad copy refreshes. - Pull, clean, and organize data from multiple platforms; translate findings into actionable insights. - Provide informed POVs on performance trends and opportunities, not solely raw reporting. - Support test management, including monitoring test performance against hypotheses and keeping track of test progress. - Collaborate cross-functionally to ensure paid search aligns with broader business objectives. Qualifications - 1-2+ years of experience in Marketing or similar function - Strong understanding of core SEO best practices (on-page, content optimization, keyword research) - Experience working with analytics tools such as GA4, Google Search Console, and third-party SEO platforms (e.g., Semrush, Ahrefs, Moz) - Familiarity with paid search platforms and campaign management fundamentals (Google AdWords, Microsoft Ads, Search Ads 360) - Strong analytical and problem-solving skills - Clear, concise verbal and written communication - Ability to form and communicate a point of view based on data - Proactive mindset with the ability to identify opportunities and recommend improvements - Detail-oriented approach to reporting, QA, and campaign hygiene - Ability to travel up to 5 days per quarter for Together Weeks, team gatherings and other events, when applicable. Requirements - The national total target cash compensation range for this position, including base salary and bonus target, is $56,000–$73,000 annually. - Please note: Final offer amounts are determined by multiple factors, including prior experience, expertise and region & may vary from the amount above. This range does not represent additional compensation benefits (such as equity, 401K or medical, dental or vision insurance). - ezCater does not sponsor applicants for work visas or legal permanent residence. Benefits - Market competitive salary - Stock options that you’ll help make worth a lot - 12 paid holidays - Flexible PTO - 401K with ezCater match - Health/dental/FSA - Long-term disability insurance - Mental health and family planning resources - Remote-hybrid work from our awesome Boston office OR your home OR a mixture of both home and office - A tremendous amount of responsibility and autonomy - Wicked awesome co-workers - Employee meal program (and many more goodies) when you’re in our office - Knowing that you helped transform the food for work space Company Description ezCater is the #1 food tech platform for workplaces in the US. The company makes it easy for any organization to manage its food needs and order from over 125,000 restaurants nationwide. For workplaces, ezCater provides flexible and scalable solutions for everything from employee meal programs to one-off meetings, all backed by beyond helpful 24/7 service and business-grade reliability. For restaurant partners, ezCater helps grow their business by bringing them new high-value customers and large orders.