Netenders

• Analyze the creative performance of our email campaigns and Klaviyo flows (open rate, click rate, placed order rate). • Design and execute A/B tests on visuals, layouts, CTAs, and email structures. • Create and optimize responsive email templates for campaigns and automated flows. • Translate performance data into concrete, actionable creative recommendations. • Collaborate with the CRM team to align creative with the segmentation strategy. • Ensure visual consistency across 20+ markets and multiple languages.

• You will be responsible for creating and adapting advertising assets aimed at driving performance across our various acquisition channels. • Produce short videos for Meta, TikTok, YouTube Shorts and Google Ads. • Produce static visuals for paid social campaigns, display, remarketing and newsletters. • Adapt assets to different formats: 9:16, 1:1, 4:5, 16:9, banners, stories, reels, shorts. • Create creative variations by country, brand, product category and promotion. • Edit videos using product images, templates, UGC, text, voice-over or existing content. • Develop simple, effective, conversion-focused ad concepts. • Collaborate with marketing, paid media, CRM, SEO and e-commerce teams. • Monitor creative performance with the acquisition team to continuously improve ads. • Conduct creative monitoring of trends on Meta, TikTok, Google Ads and e-commerce.

• Créer, mettre à jour et optimiser des campagnes email et des workflows automatisés dans Klaviyo • Participer à la création des contenus emailing : mise en page, objets, preheaders, appels à l'action (CTA) et rédaction de contenus simples • Contribuer au développement des parcours clients, notamment les scénarios de bienvenue, d'abandon de panier, d'abandon de navigation, de post-achat, de réactivation et de fidélisation • Participer à la segmentation, au ciblage et à la personnalisation des campagnes • Optimiser les performances CRM grâce aux tests A/B et à l'analyse des campagnes • Collaborer avec les équipes Marketing, Design et Performance • Utiliser des visuels créés avec Figma ou Canva lorsque nécessaire • Participer à la mise en place de campagnes de notifications push • Contribuer, à terme, aux campagnes SMS et WhatsApp • Adapter les campagnes aux différentes marques, pays et segments de clientèle

• Lead SEO projects across the NL and DE markets: technical, semantic and editorial audits. • Define and prioritize on-page, off-page and technical recommendations (indexing, Core Web Vitals, structured data JSON-LD / schema.org ) by business impact, not just by volume of opportunities. • Build localized content strategy: beyond translation, a genuine cultural and linguistic adaptation of search intent specific to each market. • Integrate GEO (Generative Engine Optimization) considerations: optimizing for answer engines and generative AI (AI Overviews, ChatGPT, Perplexity…). • Own ROI-driven performance tracking: connect SEO/GEO actions to concrete business outcomes (qualified traffic, conversions, revenue, pipeline), set up KPIs and attribution, and report on return on investment per market. • Build clear, decision-oriented reporting via Search Console, GA4, Looker Studio and rank-tracking tools, dashboards that tie effort to value, not vanity metrics. • Coordinate stakeholders: copywriters, translators, developers and local market leads.

• Create, manage, and optimize Meta Ads campaigns: Facebook, Instagram, Advantage+, retargeting, acquisition, catalog ads. • Build a Meta Ads strategy capable of delivering impact comparable to our current success on Google Ads. • Implement advanced retargeting strategies for site visitors, abandoned carts, past customers, and CRM audiences. • Develop abandoned cart recovery flows via WhatsApp, complementing emails and other CRM tools. • Optimize conversion journeys across Meta, the e-commerce site, WhatsApp Business, and automation tools. • Collaborate with the email/CRM team on tools like Klaviyo or other marketing automation platforms. • Propose creative tests: formats, audiences, messaging, offers, landing pages, videos, product catalogs. • Analyze performance: ROAS, CPA, CTR, conversion rate, revenue, margin, repeat purchases.

• Build and update email campaigns and automated flows in Klaviyo • Support email content creation (design, layout, subject lines, preview text, CTAs, basic copy) • Contribute to customer journey development (welcome flows, abandoned cart, post-purchase, winback/reactivation, etc.) • Assist with segmentation and campaign targeting • Support with Figma assets when needed • Potentially contribute to push notification campaigns in the future

• Develop and drive the overall SEO strategy • Conduct in-depth audits • Oversee the development of topical authority • Implement AI-assisted workflows • Manage the SEO budget and produce reports • Lead and support internal writers and external agencies

• Define and lead the global SEO strategy • Conduct deep-dive audits • Oversee Topical Authority mapping • Implement AI-assisted workflows • Manage the SEO budget

• Creative Strategy: Analyze our current performance and identify "creative gaps." • Multi-Platform Production: Meta (FB/IG): Design high-retention Reels, UGC-style edits, static "listicles," and dynamic carrousels. • Google Ads: Optimize assets for Performance Max (PMax), YouTube (Shorts & Long-form), and Demand Gen. • Performance Iteration: Take winning ads and "remix" them (new hooks, new CTAs) to extend their lifespan and fight creative fatigue. • AI-Assisted Workflow: Leverage AI tools (Midjourney, ElevenLabs, Runway, etc.) to maintain high output without sacrificing quality. • Reporting: Monthly breakdown of creative performance (Hook Rate, Hold Rate, and ROAS) with actionable next steps.

• Create original designs based on specific niches (B2B, Minimalist, Corporate, Local Pride). • Deliver print-ready files (Vector, high-res PNG, color separations). • Create high-quality mockups that stand out on a white background (Google Shopping optimized). • Adapt designs for various garment colors and printing methods (DTG, Screen printing).