Role Description We’re growing our marketing function from one person to two and bringing our website and SEO fully in-house. We are seeking a strategic, organized, and execution-focused Digital Marketing Lead to own and manage our digital marketing efforts end-to-end. This is not a basic social media role — this position is responsible for overseeing: - Website management - SEO optimization - Digital channels - Content strategy - Campaign execution - Analytics and performance reporting across all public-facing touchpoints of the business You will work closely with ownership to ensure the company maintains a strong, credible, and consistent online presence across multiple audiences, including: - Property managers - General contractors - Building owners - Future employees This role will partner closely with an in-house Content Creator who owns field capture and production, while you lead digital strategy, channel management, campaign execution, and growth performance. You’ll be stepping into an established foundation with: - An active social presence - Strong LinkedIn engagement (34% engagement per reach) - A growing publishing cadence - Existing monthly reporting dashboards The ideal candidate is equal parts digital marketer, strategist, and operator — someone who can think strategically while confidently managing day-to-day execution with minimal oversight. Qualifications - Proven SEO results — organic traffic growth and ranking improvements you can speak to with specifics - CMS proficiency (WordPress or similar) — confident editing, building, and publishing without breaking things - Strong on-page and technical SEO — schema, page speed, site architecture, content optimization - Local SEO expertise — Google Business Profile, citations, multi-location strategies - Proficient with Google Search Console, Google Analytics, and Ahrefs or SEMrush - Basic HTML / CSS comfort — can edit and troubleshoot without calling in dev help - Proven LinkedIn proficiency — organic and paid - Strong writing in a subtle, authentic voice — credibility comes from what we don't say as much as what we do - Hands-on with CRM (HubSpot or similar), Google Ads, LinkedIn Campaign Manager, and email platforms - Strong project management — moves work across Owner, Content Creator, and outside vendors - Disciplined and self-directed in a remote role — owns deliverables without supervision Requirements - Capability is the bar, not years on a resume. We're open to either a seasoned veteran or a strong operator growing into senior work — provided the chops are real. - Construction, building products, or trades industry experience (preferred) - Conversion rate optimization (CRO) and A/B testing experience (preferred) - Recruiting / employer branding background (preferred) Benefits - Direct partnership with the Owner — weekly strategic check-ins, autonomy on execution - Investment in the tools you need to do the job well (SEO, analytics, CRM, automation) - A values-driven culture with leadership that cares about your work and your name on it - A clear win condition — measurable SEO outcomes, not vanity metrics - Compensation flexible based on the value you bring Performance Standards - First 90 Days: - Operating confidently in the existing reporting, tools, and CMS; surfacing weekly insights to Owner - Content calendar running with no gaps - Website updates shipping in days, not weeks - SEO baseline audit complete with a prioritized 12-month roadmap - Ongoing: - Organic search traffic measurably growing quarter over quarter - Rankings improving on priority keywords (commercial roofing PA, by service category, by metro) - Website driving measurable inquiry flow into pipeline - Hire-from-marketing flow established and producing applications - Detwiler recognized as the most trusted commercial roofer in our market Why This Role Matters This role is highly visible and highly trusted. You will directly influence how customers, partners, future employees, and the market perceive the business. For the right person, this is an opportunity to own a meaningful function, build long-term impact, and become a critical part of leadership’s growth strategy—not just “run marketing tasks.”

• Own and maintain the FullContact website, ensuring all content is accurate, up to date, and optimized for performance and SEO • Build and publish new web pages, including product pages, landing pages, and blog content to support marketing initiatives and campaigns • Write and publish blog posts, product content, and marketing copy • Design, build, and execute email marketing campaigns • Own and execute FullContact’s LinkedIn content strategy to strengthen brand presence and audience engagement • Track and report on marketing performance using Salesforce and other tools

Company Description It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone. Job Description ServiceNow's Digital Experience Strategy team operates at the intersection of product strategy and marketing-where you define what gets built and why. This is pure product strategy: vision, direction, and strategic thinking that shapes digital experiences for a global enterprise AI leader. ServiceNow launches innovation every month. You'll be the strategist who owns how we showcase these launches across our digital ecosystem-establishing what gets featured, how it's presented, and critically, what doesn't make the cut. You'll determine whether a launch warrants a homepage refresh, updates to existing content, a new media strategy, product visualizations or demos -and what needs to evolve to make room for what's new. You'll transform how we showcase products. You'll build frameworks and playbooks that enable Product Marketing to launch with speed, consistency, and quality. Responsibilities - Own horizontal launch strategy-establish how launches appear on the site and decision criteria for prominence - Guide Product Marketing on what to showcase, how to present it, and where it belongs on the site - Build reusable playbooks enabling consistent execution without reinventing each launch - Create frameworks that guide decisions on new content vs. refreshing existing pages, ensuring scalable, maintainable experiences - Lead strategy for key product visualizations and market-leading AI demos - Manage homepage strategy-determine what gets featured, what gets replaced, and how messaging evolves with each launch - Partner with Product Marketing, UX, Digital Product Managers, Engineering, Content Strategy, Copywriting and agency partners to align and execute strategies - Make strategic trade-offs based on business impact, buyer needs, and site integrity - Use analytics, research, and engagement metrics to validate and refine strategies What You Bring You're a product strategist who thinks holistically about customer journeys, business outcomes, and organizational dynamics. You're curious, dig into problems before jumping to solutions, and rally teams around a vision. You have an eye for great design and hold teams to high standards. You're collaborative but not afraid to push back when it matters. You're motivated by transformation-building new ways of working and launching exceptional experiences that drive results. Qualifications Minimum Qualifications - 6+ years in product management, product strategy, or digital experience strategy at B2B SaaS or enterprise tech companies - Proven experience defining product strategy-the "what" and "why" that shapes direction - Experience with product launch announcements, digital broadcast events, or major digital moments - Strong stakeholder management with ability to influence senior leaders and build alignment - Data-driven decision maker using analytics, research, and metrics to guide strategy - Experience partnering with marketing teams on GTM strategy and campaigns Preferred Qualifications - UX background or training with strong design sensibility - Track record managing complex, multi-stakeholder product launches or digital events - Experience in marketing organizations - Familiarity with modern product visualization strategies in enterprise tech For positions in this location, we offer a base pay of $126,800 - $221,900, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location. Additional Information Work Personas We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here . To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service. Equal Opportunity Employer ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. Accommodations We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance. Export Control Regulations For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. From Fortune. ©2025 Fortune Media IP Limited. All rights reserved. Used under license.

• Design, execute, and optimize integrated multi-channel marketing campaigns, including awareness, acquisition, nurturing, and retargeting programs. • Partner with Business Marketing to develop campaign strategy, messaging alignment, audience targeting, and channel mix across portfolios. • Oversee the end-to-end demand generation funnel, from segmentation and list development through MQL creation, sales acceptance, and pipeline contribution. • Use data-driven insights, analytics, and automation to continuously refine campaign performance—including ABM programs, multi-touch campaigns, email workflows, and digital retargeting. • Collaborate with Sales Operations to optimize lead flow, scoring, routing rules, and conversion processes, ensuring smooth handoff to sales teams. • Perform ongoing performance reporting, including channel metrics, funnel conversion, ROI analysis, and insights to inform strategic decisions. • Ensure all digital campaign tactics (SEM, display, programmatic, social, paid media, content syndication) work cohesively to support business-unit goals. • Manage day-to-day campaign execution, timelines, testing plans, QA, and troubleshooting to ensure flawless delivery. • Partner with Field Marketing on integrated program alignment, regional activation, and feedback loops for continuous improvement. • Work cross-functionally to ensure brand consistency and adherence to regulatory and compliance requirements in healthcare marketing.