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Natera logo
Natera

We are a global leader in cell-free DNA (cfDNA) testing, dedicated to oncology, women’s health, and organ health.

Digital Campaign Manager

Digital MarketingDigital MarketingFull TimeRemoteSeniorTeam 1,001-5,000Since 2004H1B SponsorCompany SiteLinkedIn

Location

United States

Posted

43 days ago

Salary

$32 - $38 / hour

Seniority

Senior

Bachelor Degree3 yrs expEnglish

Job Description

Digital Campaign Manager

Natera

• Design, execute, and optimize integrated multi-channel marketing campaigns, including awareness, acquisition, nurturing, and retargeting programs. • Partner with Business Marketing to develop campaign strategy, messaging alignment, audience targeting, and channel mix across portfolios. • Oversee the end-to-end demand generation funnel, from segmentation and list development through MQL creation, sales acceptance, and pipeline contribution. • Use data-driven insights, analytics, and automation to continuously refine campaign performance—including ABM programs, multi-touch campaigns, email workflows, and digital retargeting. • Collaborate with Sales Operations to optimize lead flow, scoring, routing rules, and conversion processes, ensuring smooth handoff to sales teams. • Perform ongoing performance reporting, including channel metrics, funnel conversion, ROI analysis, and insights to inform strategic decisions. • Ensure all digital campaign tactics (SEM, display, programmatic, social, paid media, content syndication) work cohesively to support business-unit goals. • Manage day-to-day campaign execution, timelines, testing plans, QA, and troubleshooting to ensure flawless delivery. • Partner with Field Marketing on integrated program alignment, regional activation, and feedback loops for continuous improvement. • Work cross-functionally to ensure brand consistency and adherence to regulatory and compliance requirements in healthcare marketing.

Job Requirements

  • Bachelor’s degree in Business, Marketing, Communications, or related field (or equivalent experience).
  • 3-5 years of experience leading and executing B2B marketing campaigns, ideally in a high-growth or complex sales environment.
  • Strong background in demand generation, multi-channel campaign management, and full-funnel strategy.
  • Highly preferred: experience in Biotech, Healthcare, or regional marketing.

Benefits

  • Comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents.
  • Free testing for Natera employees and their immediate families.
  • Fertility care benefits.
  • Pregnancy and baby bonding leave.
  • 401k benefits.
  • Commuter benefits.
  • Generous employee referral program!

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