• Design, execute, and optimize integrated multi-channel marketing campaigns, including awareness, acquisition, nurturing, and retargeting programs. • Partner with Business Marketing to develop campaign strategy, messaging alignment, audience targeting, and channel mix across portfolios. • Oversee the end-to-end demand generation funnel, from segmentation and list development through MQL creation, sales acceptance, and pipeline contribution. • Use data-driven insights, analytics, and automation to continuously refine campaign performance—including ABM programs, multi-touch campaigns, email workflows, and digital retargeting. • Collaborate with Sales Operations to optimize lead flow, scoring, routing rules, and conversion processes, ensuring smooth handoff to sales teams. • Perform ongoing performance reporting, including channel metrics, funnel conversion, ROI analysis, and insights to inform strategic decisions. • Ensure all digital campaign tactics (SEM, display, programmatic, social, paid media, content syndication) work cohesively to support business-unit goals. • Manage day-to-day campaign execution, timelines, testing plans, QA, and troubleshooting to ensure flawless delivery. • Partner with Field Marketing on integrated program alignment, regional activation, and feedback loops for continuous improvement. • Work cross-functionally to ensure brand consistency and adherence to regulatory and compliance requirements in healthcare marketing.

• Author and update website content. • Create web pages such as event pages, blogs, landing pages and news articles. • Aid in maintenance of the Canadian website. • Update content, add new components and assist with testing. • Assist in video platform maintenance such as YouTube. • Participates in uploading videos, organizing content, creating best practices for each platform and optimizing video engagement. • Compile keyword research for search engine optimization and paid advertising, as well as building ad audiences. • Coordinate with regional colleagues for Google My Business updates and maintenance. • Follow trends and developments through social listening. • Identifies, investigates, and analyzes possible new content opportunities. • Research ad platforms best practices, new ad features within current platforms such as Meta, LinkedIn, Google, etc. and new to MMA ad platforms. • Research AI engine best practices for content performance, including prompts to target, formatting updates to pages, and performance metrics to track. • Assist in analyzing competitor performance on a periodic basis for multiple marketing channels. • Screen and analyze website for various technical SEO checks and page speed improvements. • Obtain individual channel metrics and support analysis.

Role Description This is a remote position. Hiring is broken. Companies spend 44 days filling a single role. 60% of recruiter time goes to candidates they’ll never hire. The best candidates accept competing offers while hiring teams are stuck scheduling first calls. Parikshak.ai ends this. Our Prompt-to-Hire™ platform sources candidates, screens resumes in seconds, runs structured AI video interviews, and delivers a ranked shortlist in 48 hours. We’ve screened 50,000+ candidates, conducted 10,000+ AI interviews, and helped 300+ hiring teams cut their hiring cycles from 44 days to 14. The product works. The market is enormous. And almost no one knows we exist yet. That’s the problem this role solves. The Opportunity We’re looking for one person to own the entire marketing and visibility surface area for Parikshak.ai — from zero. No brand team, no content agency, no playbook to inherit. This is a Founder’s Office role. You’ll work directly with the founding team to build Parikshak’s presence across search, social, communities, press, and AI platforms simultaneously. The content you publish, the communities you establish credibility in, the press relationships you build — all of it becomes the company’s public face. This is not a role about impressions. It’s about inbound. Every piece of content, every community contribution, every PR placement exists to bring the right people to Parikshak’s door. People who do this well don’t think like marketers. They think like operators who happen to work in public. What You’ll Work On - Build Parikshak’s blog and search presence from scratch — researching keywords, writing content structured for both Google rankings and AI engine citations (Perplexity, ChatGPT, Gemini), and tracking what’s actually gaining traction. - Own Parikshak’s voice on X — not a content calendar of scheduled posts, but a real presence that earns followers, starts conversations, and generates inbound interest from people worth talking to. - Build genuine credibility in Reddit communities and Quora spaces where founders, HR leaders, and hiring managers spend time — contributing real value long before mentioning the product. - Pitch Parikshak to journalists, podcast hosts, and publications — finding the right angle, writing the right message, and building the kind of media relationships that compound over time. - Get Parikshak listed, accurately described, and consistently maintained across every directory, AI tool marketplace, and software review platform that matters. - Plan and execute a major public launch moment — building the audience for it from Day 1, coordinating all moving parts, and owning the outcome. - Track every inbound signal across every channel, log it, understand where it came from, and use that data to push harder on what’s working and cut what isn’t. - Syndicate and distribute content across Medium, Substack, LinkedIn, and anywhere else the right audience lives. Requirements - You think like a growth operator, not a content creator — you care about inbound signals, not vanity metrics. - You’ve published content that actually ranked, got shared, or brought in a real conversation — not just content that went live. - You understand how SEO and AEO work structurally — not just ‘use keywords’ but why certain formats get cited by AI engines and others don’t. - You know that Reddit and Quora require earning trust before mentioning a product — and you’re comfortable doing the work to earn it. - You’ve used AI tools to produce content at volume without losing accuracy or quality, and you know the difference between editing AI output and just publishing it. - You’re obsessive about what’s working — you double down fast and cut dead weight without attachment. - You treat a single inbound DM as a meaningful signal, not a coincidence. This Isn’t For You If - You measure success by how much you published rather than what it generated. - You write polished, well-formatted content that no real person would share or respond to. - You’ve never thought about why a piece of content ranks or doesn’t. - You need a creative brief, brand guidelines, and multiple approval rounds before anything goes live. - The first question you ask is about the fixed pay. Benefits THE COMPENSATION MODEL - This role carries no fixed salary. Every payout is unlocked by hitting pre-agreed performance targets — tied entirely to real outcomes: inbound leads generated, search visibility earned, press placements secured. - Miss the target, don’t get paid. Hit it, get paid. Strong performance at Day 90 converts to a full-time offer with a salary tied directly to your scorecard. - The right person will read that and think: that’s the kind of accountability I want. The wrong person will ask about the fixed pay before asking about the targets. Tools You’ll Live In - Claude, ChatGPT, Google Search Console, Ahrefs or similar, X, Reddit, Quora, Medium, Substack, HARO / Qwoted / Connectively, Notion — and every new tool that ships while you’re here. To Apply Show us something real. - A piece of content that ranked or brought in a real conversation. - A community thread that got traction. - A press mention you earned. - A campaign you ran and what it produced. Tell us: what was the goal, what did you do, what was the result — in numbers wherever possible. Send to careers@parikshak.ai — applications without a concrete example will not be reviewed.

• Handle 40+ primarily outbound phone calls per day • Conduct 10–15 meaningful customer conversations daily • Place orders directly over the phone • Advise customers on products and services • Identify upsell and cross-sell opportunities • Manage and grow an assigned book of B2B customers • Support customer retention through proactive outreach • Document all customer interactions and activities in CRM (Salesforce preferred) • Performance is measured by orders placed, upsells, and product packages sold