• Develop and execute a comprehensive demand generation strategy tied directly to pipeline and revenue goals. • Build programs that consistently generate high-quality, sales-ready opportunities. • Leverage AI and automation to improve targeting, personalization, lead scoring, and campaign execution. • Apply predictive analytics to identify high-intent prospects and improve conversion and efficiency. • Continuously evaluate and integrate emerging AI-driven tools into the marketing stack. • Own the funnel from acquisition through conversion, continuously improving conversion rates and pipeline velocity. • Partner closely with Sales and RevOps to ensure strong alignment, clean handoffs, and pipeline quality. • Plan and execute campaigns across channels (paid media, email, content, webinars, events, etc.). • Allocate budget and effort based on performance and ROI. • Build and refine reporting frameworks to measure performance across campaigns and channels. • Translate data into actionable insights that drive decision-making and resource allocation. • Run a high-velocity testing roadmap across messaging, audiences, channels, and offers. • Scale what works and rapidly iterate on what doesn’t. • Partner with Product Marketing on positioning and messaging. • Align with Sales on ICP definition, targeting, and pipeline feedback loops. • Collaborate with RevOps and data teams to ensure scalable systems and accurate reporting.

• Du wirst zum Mitarchitekt unserer Skalierung. • Du baust die Performance-Maschine, die jeden Monat vorhersehbar Leads & Umsatz liefert. • Nach 12–24 Monaten sollst du stolz sagen können: 👉 „Ich war der Performance Marketer, der Finally Freelancing auf 10 Mio. gebracht hat.“ • Kampagnenaufbau, Testing, Skalierung. • Budgetmanagement im hohen 6-stelligen Bereich. • tägliche Optimierung nach KPIs. • Aufbau neuer Funnels. • A/B Testing. • Tracking-Struktur (Pixel, Events, GA4, UTMs). • Du arbeitest eng mit Maruan & unserem Videografen zusammen: du sagst, welche Creatives wir brauchen. • Du testest und iterierst.

**WHAT YOU’LL ACTUALLY DO** - Write batches of Facebook/Meta video ad scripts - Generate multiple hooks/angles per offer, not one “hero concept” - Help pressure-test claims, positioning, proof, and CTA logic - Review existing ads and rewrite weak scripts fast - Support split-testing across hooks, leads, and framings - Improve language across adjacent assets where useful: landing pages, VSL sections, decks, CTA tests - Work closely with the media/creative team so scripts are actually shootable and usable

Role Description We are seeking a search-focused Performance Marketing Manager to lead our growth efforts across Apple and Google ecosystems. This role is primarily responsible for driving high-intent user acquisition through expert management of search-based channels. You will go beyond traditional user acquisition to think about how owned channels drive growth as a whole, leveraging deep expertise in experimentation and creative testing to maintain a competitive edge. This is a full-time role that can be held from one of our US offices or remotely in the United States. Responsibilities - Primary Channel Ownership: Lead the planning, execution, and daily optimization of Apple Search Ads (ASA) and Google App Campaigns (GAC) to meet efficient growth targets. - Programmatic Management: Manage and optimize managed programmatic campaigns, ensuring effective spend allocation and performance across diverse networks. - Strategic Management: Lead and manage full-funnel search, YouTube, and Performance Max (PMax) campaigns to capture users across every stage of the journey. - Growth Mindset & Ownership: Think beyond pure user acquisition to identify how search and owned channels can drive holistic growth for the business. - Experimentation & Testing: Design and execute a rigorous roadmap for experimentation and creative A/B testing across ad formats, landing pages, and app store assets to continuously improve performance. - Creative Collaboration: Partner closely with creative teams to develop innovative ad concepts, test new messaging, and ensure assets resonate with search intent. - Data-Driven Optimization: Monitor key metrics (CPI, CPA, ROAS, LTV, and retention) and collaborate with analytics teams to understand attribution and user behavior. - Budget & Forecasting: Manage large-scale budgets and forecasting, ensuring efficient resource allocation to maximize ROI. - Lead with AI: Leverage AI tools to automate workflows, enhance marketing effectiveness, and drive operational efficiency. Qualifications - 4+ years of experience in performance marketing, with a heavy focus on search platforms and mobile app growth. - Expert-level knowledge of Apple Search Ads and the Google Ads ecosystem (including App Campaigns, YouTube, and PMax). - Proven track record of managing large-scale budgets and delivering measurable growth results. - Deep experience in designing and analyzing marketing experiments and creative A/B tests. - Strong analytical skills with proficiency in Excel/Google Sheets, BI tools, and Mobile Measurement Platforms (MMPs) such as AppsFlyer, Adjust, or Branch. - Ability to adapt with agility in a fast-paced, dynamic environment. - Exceptional cross-functional collaboration skills, particularly with creative and technical teams. Preferred Requirements - Fluent in Spanish. - Familiarity with SQL or advanced data analytics skills. Compensation At Fetch, we offer competitive compensation packages including base, equity, and benefits to the exceptional folks we hire. The base salary range for this position is $111,324 - $130,969. Discover our benefits and how our employees live rewarded at https://fetch.com/careers .