• Own the end-to-end administration, configuration, and health of HubSpot across Marketing, Sales, Service, and Operations Hubs. • Design and maintain scalable CRM architecture across Contacts, Companies, Deals, Tickets, and Custom Objects, including lifecycle stages and data models. • Establish and enforce naming conventions, property governance, data standards, and access controls (users, roles, teams, permissions). • Act as the internal HubSpot subject-matter expert and escalation point for all CRM-related matters. • Design, build, test, and optimise advanced workflows across sales, marketing, and operations, including lead routing, lifecycle transitions, SLAs, tasks, alerts, and validation logic. • Build and manage sales sequences, templates, snippets, playbooks, and task automation aligned to personas, pipelines, and deal sizes. • Manage unsubscribe logic, suppression lists, consent rules, and email compliance in line with CAN-SPAM, CASL, GDPR, and deliverability best practices (DKIM, SPF, DMARC). • Execute complex data imports, exports, migrations, and deduplication while maintaining strong data hygiene, validation rules, and clean object associations. • Design and manage multiple deal pipelines, including stage definitions, probabilities, required fields, automation enforcement, and forecasting accuracy. • Build executive-grade dashboards and reports covering pipeline health, conversion rates, sales velocity, attribution, lifecycle funnels, and rep performance. • Design and optimise lead scoring and lifecycle management models (MQL/SQL), including decay logic, re-qualification rules, and outcome-driven optimisation. • Maintain clean CRM organisation and object strategy, preventing system sprawl through archiving unused properties, workflows, and objects. • Own HubSpot integrations and automation via native tools, Zapier, and APIs, monitoring sync health, errors, and data consistency. • Partner cross-functionally with Sales, Marketing, Operations, Finance, and Leadership to translate business requirements into scalable CRM solutions, documentation, training, and continuous optimisation.

• Responsible for the administration, operation and optimization of the network infrastructure (routers, switches, firewalls, load balancers & access points) • Perform fault analysis and resolution as part of 3rd-level support and develop new solution approaches • Handle documentation and fault management while maintaining oversight of the networks at all times • Act as, when required, the point of contact for external service providers in the areas of networking and IT security • Support the national and international teams in varied projects

• Administer and maintain Windows and macOS systems to ensure stability, performance, and availability • Manage user accounts, permissions, and group policies across platforms such as Google Workspace • Perform regular system updates, patching, backups, and monitoring to maintain reliable environments • Resolve escalated support tickets and act as a technical escalation point when needed • Support employee onboarding and offboarding, including device provisioning, access management, and basic training • Maintain clear documentation of issues, resolutions, and standard support procedures • Install, configure, update, and maintain operating systems and business applications • Manage software licenses, subscriptions, and compliance across the organization • Support SaaS platforms and internal tools used across teams • Maintain IT asset inventory and oversee device lifecycle management • Apply IT security best practices, including endpoint protection, access controls, and account hygiene • Assist with backups, disaster recovery planning, and incident response activities • Identify potential security risks and recommend practical, scalable improvements • Create and maintain standard operating procedures and internal documentation • Identify opportunities to improve IT processes, automation, and overall system reliability • Provide guidance and basic training to end users on IT tools and best practices

• Administer and own core business systems, including identity and access management (Active Directory / Entra ID), email and collaboration tools, CRM, endpoints, and SaaS platforms. • Own administration of cloud-based phone and communications systems (e.g., Dialpad), including user provisioning, call routing, IVRs, licensing, and vendor coordination. • Perform system maintenance, monitoring, upgrades, and configuration management to reduce downtime and recurring issues. • Execute system changes using established change management processes. • Manage user access, onboarding/offboarding, and access reviews using least-privilege principles. • Handle Tier 2 and escalated IT support issues requiring administrative access or advanced troubleshooting. • Coordinate with vendors on escalations, outages, and platform changes. • Maintain system documentation and support continuous improvement and automation efforts.