Role Description AssetWatch is seeking a Business Development Representative that will execute effective sales strategies to cultivate new business opportunities and facilitate growth for AssetWatch. A BDR will be responsible for generating and qualifying leads, setting appointments, and driving new business opportunities. The ideal candidate should have experience in sales development, lead generation, and manufacturing. - Schedule qualified online sales demonstration opportunities for appropriate Solution Architects through outbound calls, emails, text, and LinkedIn. - Understand prospect needs and pain points as well as how AssetWatch can help alleviate those pain points through our value propositions and solutions. - Research accounts, identify key targets, and generate interest through telephone, email, and LinkedIn activity. - Maintain and expand AssetWatch’s prospect database of prospects within assigned territory. - Partner with Solution Architects to build/expand enterprise pipeline and close deals. - Maintain system hygiene by inputting accurate data and following defined sales processes. Qualifications - 1+ year of proven BDR experience (Manufacturing is a nice-to-have) - Track record of over-achieving in deliverables. - Strong phone presence and ability to perform high-volume outbound calls per day and account-focused. - Experience working with Salesforce or similar CRM along with additional platforms such as: Gong, Orum, Outreach, Chili Piper, ZoomInfo, LinkedIn Sales Navigator, Outlook, Zoom, Slack and more. - Excellent verbal and written communications skills. - Strong listening and presentation skills. - Ability to multi-task, prioritize, and manage time effectively. - Team player and collaborator. - Must bring a high level of enthusiasm, energy, and desire to be successful. - Always represent AssetWatch in a professional and appropriate manner. - Fluency in both French and English preferred but not required. Benefits - Competitive compensation package including stock options - Flexible work schedule - Comprehensive benefits including retirement plan match - Opportunity to make a real impact every day - Work with a dynamic and growing team - Unlimited PTO

• Develop Sales Opportunities : Identify and grow sales opportunities within new and existing customer sectors across the DACH region • Market Analysis : Identify potential targets, ideal customer profiles, and market opportunities while qualifying areas for sales growth • Strategic Proposals : Present strategic proposals to support new business revenue growth and market expansion • Commercial Negotiations : Work with clients on pricing, proposals, and commercial discussions under Head of Sales guidance • Sales Forecasting : Utilize data and sales systems to provide monthly and annual sales forecasts for new business growth • Cross-Team Collaboration : Work with Head of Sales, production teams, and clients to optimize capacity and fulfill customer requirements • Customer Journey Management : Manage CRM, order book, and accounting systems including quotations, technical advice, and order processing • Market Representation : Represent the company at regional design events, presentations, and client meetings • Production Coordination : Liaise with production teams to align stock availability with forecasts and confirmed orders • Travel Requirements : Regular travel within DACH region and occasional visits to Wales for factory visits and training

• Develop and execute targeted account strategies across the full sales lifecycle • Drive new logo acquisition and expand existing accounts within mid-sized enterprises, while co-selling and collaborating with platform partners across active pursuits • Cultivate and deepen relationships with C-suite executives, positioning as a trusted advisor, strategic partner, and business confidant • Drive solution-based sales and achieve an annual bookings target of $4–6M • Build and maintain a robust sales pipeline, typically $10–14M in coverage • Partner closely with internal stakeholders (solutions, pre-sales, delivery, support) to structure, negotiate, and close strategic opportunities • Establish account strategies aligned to client-funded initiatives and strategic priorities to enable sustained, multi-year growth • Build or strengthen relationships with Data & Analytics technology partners (Microsoft, AWS, Snowflake, Google) to drive go-to-market strategies and shared pipeline • Prepare and coordinate client engagement strategies with company leadership, including pre-call planning and post-call follow-up • Maintain a comprehensive understanding of FormativGroup’s full portfolio and confidently communicate value proposition and differentiation • Deliver accurate sales forecasts, including pipeline projections, resource requirements, and anticipated client developments • Collaborate with senior leadership to shape new offerings and solutions based on market feedback and stakeholder insights

• Identify emerging market needs, industry inflection points, and new monetisation models aligned with corporate strategy • Develop and validate new use cases, vertical plays, and solution concepts that can scale over time • Conduct structured market analysis (TAM, value pools, buying centres, competitive dynamics) • Build and maintain a future-year opportunity pipeline (12–36 months) with clear conversion paths into sales execution • Seed early-stage opportunities through pilots, design partnerships, and proofs of value • Work with Sales Overlay and core sales teams to transition mature opportunities into active sales motions • Identify, develop, and manage strategic partners (technology, platform, ecosystem, or channel) that unlock new markets or accelerate adoption • Structure joint value propositions, co-innovation initiatives, and go-to-market frameworks • Support partnership governance, alignment, and long-term growth planning • Collaborate with Product, Engineering, and Architecture teams to validate feasibility, differentiation, and scalability of new concepts • Sponsor early customer trials, pilots, and lighthouse engagements • Engage senior customer and partner stakeholders to test strategic narratives and shape executive-level business cases • Represent the company in strategic forums, industry events, and innovation ecosystems