Role Description The Product Marketing Manager should be a seasoned, self-driven leader responsible for strategically leading marketing initiatives within the Indoor Air Quality (IAQ) Retail and eCommerce category. This role owns the end-to-end go-to-market strategy, ensuring successful product launches and sustained growth across retail and eCommerce channels. - Bring a deep understanding of target customers, their challenges, and market opportunities. - Translate insights into clear, compelling messaging that demonstrates how Panasonic solutions solve real customer needs. - Lead the development and execution of go-to-market strategies that drive awareness, engagement, and conversion. - Provide clear direction, leadership, and support to team members, ensuring alignment and successful delivery of all product marketing initiatives. Product Marketing Management, Go-to-Market Strategy Development & Execution - Develop and execute comprehensive go-to-market strategies across retail and eCommerce channels. - Conduct qualitative and quantitative market research to understand customer needs, behaviors, and market dynamics. - Develop and refine target audience personas and customer segmentation to inform strategy and execution. - Translate insights into clear positioning, value propositions, and messaging frameworks that resonate with target audiences. - Identify growth opportunities and drive customer acquisition strategies within the IAQ category. - Lead product launches from concept through execution, ensuring alignment with business goals. - Monitor product performance and optimize strategies using data, analytics, and market feedback. - Conduct competitive analysis to identify trends, gaps, and opportunities. Sales Enablement, DAM Ownership, Collateral Development & Cross-Functional Collaboration - Own and manage Digital Asset Management system, ensuring all assets are accurate, up to date, and aligned with established naming conventions. - Establish, enforce, and maintain standardized naming conventions and taxonomy to improve asset searchability and usability for internal teams, distributors, and customers. - Ensure all product content (images, videos, spec sheets, collateral) is properly organized and maintained to support consistent customer experience across all platforms. - Partner with Product Management, Sales, and Digital/COE teams to align on product positioning, messaging, and launch readiness. - Provide ongoing sales support with content, and tools to enable effective sell-through of IAQ products. - Draft engaging, consumer-focused messaging for IAQ products, focusing on benefits, features, and solutions for end-users. Budget, Trade Show and PR Management - Manage marketing budgets and allocate resources effectively to maximize ROI. - Track and report on campaign performance and adjust strategies as needed. - Partner with PR agencies to drive awareness through media relations, press releases, and industry placements. - Ensure consistent messaging across all external channels. - Lead planning and execution of trade shows and industry events, including logistics, creative, and sales alignment. Qualifications - Bachelor’s Degree preferred in Marketing, Business Management or other relevant discipline. - 8+ years of marketing experience in product marketing or product management, with a focus on go-to-market strategy development and execution. - Proven track record of driving product growth, increasing brand awareness, and acquiring customers in competitive markets. - Experience working within retail and eCommerce environments, with a strong understanding of channel dynamics, customer behavior, and go-to-market execution. - Strong analytical skills and experience using data and analytics to optimize marketing efforts and drive product success. Requirements - Accountability: Take full ownership of their work, consistently meeting high standards and taking full responsibility for their results. - Strategic thinking and execution: Actively align their projects with department and company-wide goals. - Problem solving: Demonstrate sophisticated problem-solving skills, tackling complex challenges. - Prioritization: Effectively manage multiple high-impact projects, prioritizing based on business impact and strategic alignment. - Collaboration: Work effectively across teams and departments, building strong relationships. - Driving changes: Be change agents, identifying and implementing process improvements. - Influencing: Effectively influence decisions and advocate for impactful ideas. - Learning agility: Committed to continuous growth and adapting quickly to evolving demands. - Strong strategic thinking and attention to detail. - Ability to work in a team environment and interface with senior executives, product managers, subject matter experts, and clients. - Ability to adapt to a fast-paced, dynamic environment and manage multiple priorities simultaneously. Benefits - Health Benefits: Offering medical, dental, vision, prescription plans, plus Health Savings Account and Flexible Spending Account options. - Voluntary Benefits: Life, accident, critical illness, disability, legal, identity theft, and pet insurance. - Panasonic Retirement Savings & Investment Plan (PRSIP): 401(k) plan with company matching contributions and immediate vesting. - Paid Time-Off Benefits: Vacation, holidays, personal days, sick leave, volunteer, and parental & caregiver leave. - Educational Assistance: Tuition reimbursement for job-related courses after six months of service. - Health Management and Wellbeing Programs: Lifestyle Spending Account, EAP, virtual health management, chronic condition, neurodiversity, tobacco cessation, substance abuse support, and life stage and fertility resources. - Employee Recognition Program: High5 employee recognition and awards platform, quarterly and annual employee recognition. - Annual Bonus Program: Opportunity for an annual performance-based bonus.