• Operationalize our company messaging and positioning. Ensure that all product-related materials shared externally have been created by and/or are approved by you. • Work closely with Product to help brief our key industry analysts and engage in inquiry calls as appropriate. • Help enable all externally-facing employees by providing them with the materials needed to convey our unique value propositions. • Partner with Product and Pre-Sales leaders to continuously educate our externally-facing colleagues by closely tracking our competitors and updating key our field-facing materials.

• Architect an AI-first revenue supply chain where every decision point from prospect identification to deal closure to expansion is informed by intelligence, optimized by automation, and freed from busywork. • Live in Clay, HubSpot, Zapier, and our data pipelines. • Translate strategies from Sales, Marketing, and Customer Success leaders into executable plans at precision and velocity no human team can match on their own. • Drive more closed deals, more efficient ARR, stronger NRR, and eliminate non-revenue-generating busywork for reps. • Think like a scientist and a tinkerer, moving fast and taking big swings to rebuild what needs rebuilding.

• Conduct in-depth market research to identify target audiences, understand their needs, and analyze competitive landscapes • Develop compelling product positioning and messaging that resonates with our target audience • Create clear and concise value propositions • Develop and execute comprehensive go-to-market strategies, including product launches, pricing, promotions, and distribution channels • Plan and execute successful product launches, working closely with sales, marketing, and engineering teams • Create high-quality marketing content, such as product briefs, presentations, case studies, and blog posts • Equip the sales team with the necessary tools, training, and collateral to effectively sell our solutions • Gather customer feedback and insights to inform marketing strategies • Collaborate closely with cross-functional teams to ensure alignment and achieve business objectives

• Setting and driving global product marketing strategy, value proposition, messaging, customer benefit, and competitive differentiation • Defining and leading global launches, announcements, and marketing campaigns • Presenting at customer executive briefings and speaking at industry events • Driving sales enablement including sales playbooks, presentations, and tools • Producing corporate press and industry analyst briefing presentations, generating launch presentations, press release content, and press articles for placement in industry publications • Planning, producing, writing, editing and publishing content such as eBooks, website content, external blog articles, and social media content • Presenting, speaking, and engaging with press, media, and industry analysts • Constructing, producing and writing how-to sell guides, partner branding and usage guides, partner portal management and newsletters for customers and partners • Creating webinar strategy and collaborating to create slides, industry briefs, vertical briefs (i.e., retail, construction, healthcare, manufacturing, etc.), partner solution briefs, partner marketing guides, and vertical case studies • Collaborating with the Product Management groups on sales and partner enablement content • Leading the creation of sales presentations, business decision-maker slide decks, sales content, partner content and partner presentations • Generating solution briefs, white papers, customer reference overviews, case studies, short vignettes, and sales funnel targeted content • Inventing storyboards, scripts and content for sales, customer, partner and corporate videos • Identifying and implementing unique and differentiated messaging, positioning, graphics and content for event banners, signage and posters, slide shows for exhibition events, and corporate brochures • Enabling channel partners with presentations, collateral, and digital demand generation content (email copy, web copy, landing page copy) • Leading the development of content for award submissions, industry analyst reports, analyst white papers, survey submissions, analyst product surveys, corporate solution briefs, and market numbers • Producing graphics, creative content, icons, and infographics for use in white papers, presentations and solution briefs is a plus • Owning, tracking and managing budgets and expenses to ensure fiscal discipline