• Conduct in-depth market research to identify target audiences, understand their needs, and analyze competitive landscapes • Develop compelling product positioning and messaging that resonates with our target audience • Create clear and concise value propositions • Develop and execute comprehensive go-to-market strategies, including product launches, pricing, promotions, and distribution channels • Plan and execute successful product launches, working closely with sales, marketing, and engineering teams • Create high-quality marketing content, such as product briefs, presentations, case studies, and blog posts • Equip the sales team with the necessary tools, training, and collateral to effectively sell our solutions • Gather customer feedback and insights to inform marketing strategies • Collaborate closely with cross-functional teams to ensure alignment and achieve business objectives

• Setting and driving global product marketing strategy, value proposition, messaging, customer benefit, and competitive differentiation • Defining and leading global launches, announcements, and marketing campaigns • Presenting at customer executive briefings and speaking at industry events • Driving sales enablement including sales playbooks, presentations, and tools • Producing corporate press and industry analyst briefing presentations, generating launch presentations, press release content, and press articles for placement in industry publications • Planning, producing, writing, editing and publishing content such as eBooks, website content, external blog articles, and social media content • Presenting, speaking, and engaging with press, media, and industry analysts • Constructing, producing and writing how-to sell guides, partner branding and usage guides, partner portal management and newsletters for customers and partners • Creating webinar strategy and collaborating to create slides, industry briefs, vertical briefs (i.e., retail, construction, healthcare, manufacturing, etc.), partner solution briefs, partner marketing guides, and vertical case studies • Collaborating with the Product Management groups on sales and partner enablement content • Leading the creation of sales presentations, business decision-maker slide decks, sales content, partner content and partner presentations • Generating solution briefs, white papers, customer reference overviews, case studies, short vignettes, and sales funnel targeted content • Inventing storyboards, scripts and content for sales, customer, partner and corporate videos • Identifying and implementing unique and differentiated messaging, positioning, graphics and content for event banners, signage and posters, slide shows for exhibition events, and corporate brochures • Enabling channel partners with presentations, collateral, and digital demand generation content (email copy, web copy, landing page copy) • Leading the development of content for award submissions, industry analyst reports, analyst white papers, survey submissions, analyst product surveys, corporate solution briefs, and market numbers • Producing graphics, creative content, icons, and infographics for use in white papers, presentations and solution briefs is a plus • Owning, tracking and managing budgets and expenses to ensure fiscal discipline

Circle (NYSE: CRCL) is one of the world's leading internet financial platform companies, building the foundation of a more open, global economy through digital assets, payment applications, and programmable blockchain infrastructure. Circle's platform includes the world's largest regulated stablecoin network anchored by USDC, Circle Payments Network for global money movement, and Arc, an enterprise-grade blockchain designed to become the Economic OS for the internet. Enterprises, financial institutions, and developers use Circle to power trusted, internet-scale financial innovation. Learn more at circle.com . What you'll be part of: Circle is committed to visibility and stability in everything we do. As we grow as an organization, we're expanding into some of the world's strongest jurisdictions. Speed and efficiency are motivators for our success and our employees live by our company values : High Integrity, Future Forward, Multistakeholder, Mindful, and Driven by Excellence. We have built a flexible work environment where new ideas are encouraged and everyone is a stakeholder. What you'll be part of: With the mission to "Raise global economic prosperity through the frictionless exchange of financial value", Circle was founded on the belief that stablecoins and public blockchains will rewire our global financial system to enable businesses and people everywhere to more freely connect and transact in the global economy. We're a diverse team that's motivated and committed to our core values that we embrace each and every day - being multi-stakeholder, driven by excellence, mindfulness, and high integrity. What you'll be responsible for: Circle is seeking a Principal Product Marketing Manager to define and lead GTM strategy for Circle's interoperability stack, including Circle CCTP (Cross-Chain Transfer Protocol), Circle Gateway, and emerging orchestration and workflow services. This role will shape how developers, partners, and enterprises understand and adopt the Circle platform by translating crosschain infrastructure into clear, differentiated value props. You will drive adoption of key use cases such as asset tokenization, treasury management, and seamless crosschain value transfer. You will act as a strategic partner to Product, Business Development, and ecosystem teams to identify new market opportunities, influence product direction, and position Circle as a leader in enabling seamless value movement across chains. This is a highly cross-functional, high-impact role at the center of Circle's multichain and ecosystem strategy. This role will report to our Director of Product Marketing and work on a dynamic, action-oriented team focused on this strategic product pillar. Job responsibilities include: - Serving as the subject matter expert on our products' features and benefits, competitive landscape, customer segmentation, and nascent technology insights - Developing positioning, messaging, and channel strategy to drive GTM for new product launches and ongoing growth initiatives - Partnering with Product and Business Development to identify new market opportunities and support the discovery and definition of new products - Coordinating with cross-functional teams to support GTM activations with marketing, communications, and sales enablement materials (e.g. product webpages, blog posts, pitch decks, 1-pagers, battlecards, technical workshops, case studies) What you'll bring to Circle: - 10+ years of relevant experience in Product Marketing or combination of Product, Engineering, Marketing, Business Development or related field; experience with B2B software or technology services preferred - Deep knowledge of blockchain, digital currency, fintech, and capital markets - Experience with creating compelling and differentiated positioning, messaging, and core product marketing collateral from the ground up for highly technical products - Experience with driving GTM strategy and execution alongside highly cross-functional teams - Highly independent and motivated to go deep in the tech and learn - Thrives in unstructured environments and builds order in chaos - Familiarity with Slack, Google Workspace, Coda, and macOS Circle is on a mission to create an inclusive financial future, with transparency at our core. We consider a wide variety of elements when crafting our compensation ranges and total compensation packages. Starting pay is determined by various factors, including but not limited to: relevant experience, skill set, qualifications, and other business and organizational needs. Please note that compensation ranges may differ for candidates in other locations. Base Pay Range: $185,000 - $237,500 We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status, or any other protected status required by the laws in the locations where we hire. Additionally, Circle participates in the E-Verify Program in certain locations, as required by law. Should you require accommodations or assistance in our interview process because of a disability, please reach out to accommodations@circle.com for support. We respect your privacy and will connect with you separately from our interview process to accommodate your needs. #LI-Remote

• Drive the go-to-market strategy through crafting compelling messaging and storytelling • Execute campaigns with a customer-first mentality • Position us as industry leaders with targeted buyers and influencers • Utilise the talent within cross-functional teams and synthesise ideas that arise • Define use cases, product messaging and positioning, value propositions, and customer profiles • Become a subject matter expert in Translation Management software • Develop and execute comprehensive go-to-market strategies for new SaaS products • Conduct market research to stay informed about industry trends and customer needs • Plan and execute digital marketing campaigns • Develop tools and training to support the full sales cycle • Lead the creation of marketing collateral • Represent XTM at speaking engagements and customer conferences • Craft compelling product messaging and positioning • Engage with all levels of the Organisation to understand pain points and opportunities • Collaborate with design and content teams to ensure consistency in branding and messaging • Provide sales teams with the tools and resources they need to effectively communicate the value proposition