• Driving Digital Revenue Growth (Primary Objective) • Partner directly with broadcast sales teams to increase digital revenue and share of wallet • Identify gaps in sales approach, product mix, and positioning—and fix them • Actively support pre-sale strategy, packaging, pricing, and pitch development • Join client-facing meetings as a digital subject matter expert and closer • Help transform transactional radio sellers into consultative omni-channel sellers • Sales Enablement That Actually Enables Sales • Build and deploy repeatable sales frameworks (not just materials) • Train teams on: Positioning digital vs. radio, Packaging multi-channel campaigns, Overcoming common objections • Develop category-specific playbooks (auto, healthcare, retail, political, etc.) • Improve proposal quality, storytelling, and ROI articulation • Strategic Account Growth & Expansion • Identify and execute upsell and cross-sell opportunities • Work alongside Sales to increase win rates and deal sizes • Drive long-term account growth strategies, not just campaign-level success • Support renewal conversations by demonstrating clear business impact • Embedded Sales Leadership • Serve as a trusted advisor to sales managers and market leadership • Coach underperforming teams and replicate success from top performers • Act as the bridge between product, operations, and sales • Influence internal strategy based on real-world client feedback • Customer Advocacy & Industry Expertise • Translate complex digital tactics into simple, sellable narratives • Stay ahead of trends across: Programmatic CTV/Streaming, First-party data strategies, Attribution & measurement • Help develop: Case studies, Success stories, Best practices that scale across the client base

• Own and manage paid user acquisition across key digital channels • Design and execute performance marketing campaigns focused on scalable growth • Design and manage CRM strategies to drive user activation, engagement, and retention • Own the optimization of the user journey from acquisition to subscription • Build the foundational growth infrastructure for the Brazilian market

• Build and scale a systematic cross-sell engine that transforms Addi’s 2.9M BNPL users into active Savings account holders • Design and execute a cross-sell growth program that measurably increases the % of active BNPL and Marketplace users who open and activate a Savings account • Build and launch a full CRM lifecycle for the Savings product — onboarding journeys, engagement nudges, balance growth prompts, and early churn prevention flows — across push notifications, email, WhatsApp, and in-app channels in Braze • Define and integrate at least 5 new Bank/Savings-specific actions into the NBA (Next Best Action) engine • Run a minimum of 4 test designs per quarter on cross-sell messaging, incentive structures, channel mix, timing, and offer framing • Build and maintain a segment-level cross-sell reporting framework using Segmentation data

• Lead the upcoming Product Hunt launch (target: early May 2026). • Develop positioning and messaging tailored to SMB audiences. • Execute launch campaigns in collaboration with external agencies. • Conceptualize and produce demo videos and use-case videos. • Build a strong library of product marketing assets. • Create clear and engaging product documentation and user guides. • Conduct user interviews and gather actionable feedback. • Translate insights into product messaging and feature prioritization. • Act as the central project manager across: • KOL / influencer agencies • Product Hunt launch partners • Brand/creative agencies • Work closely with Product Managers to align on roadmap and messaging. • Represent the brand at SF-based meetups, events, and hackathons. • Build relationships within the startup and SMB ecosystem. • Support community-driven growth initiatives.