Mid Atlantic Real Estate Journal (MAREJ)

• Driving Digital Revenue Growth (Primary Objective) • Partner directly with broadcast sales teams to increase digital revenue and share of wallet • Identify gaps in sales approach, product mix, and positioning—and fix them • Actively support pre-sale strategy, packaging, pricing, and pitch development • Join client-facing meetings as a digital subject matter expert and closer • Help transform transactional radio sellers into consultative omni-channel sellers • Sales Enablement That Actually Enables Sales • Build and deploy repeatable sales frameworks (not just materials) • Train teams on: Positioning digital vs. radio, Packaging multi-channel campaigns, Overcoming common objections • Develop category-specific playbooks (auto, healthcare, retail, political, etc.) • Improve proposal quality, storytelling, and ROI articulation • Strategic Account Growth & Expansion • Identify and execute upsell and cross-sell opportunities • Work alongside Sales to increase win rates and deal sizes • Drive long-term account growth strategies, not just campaign-level success • Support renewal conversations by demonstrating clear business impact • Embedded Sales Leadership • Serve as a trusted advisor to sales managers and market leadership • Coach underperforming teams and replicate success from top performers • Act as the bridge between product, operations, and sales • Influence internal strategy based on real-world client feedback • Customer Advocacy & Industry Expertise • Translate complex digital tactics into simple, sellable narratives • Stay ahead of trends across: Programmatic CTV/Streaming, First-party data strategies, Attribution & measurement • Help develop: Case studies, Success stories, Best practices that scale across the client base