• Build and run sales effectiveness programs that improve consistency and outcomes across pipeline creation, deal progression, and close. • Translate business priorities into enablement plans with clear metrics, timelines, and stakeholder ownership. • Continuously assess what’s working, identify gaps, and iterate quickly to bring clarity to ambiguity. • Own enablement for the practical application of sales technology, ensuring sellers adopt workflows that drive productivity and results. • Partner with Revenue Operations to improve seller usage of sales and engagement tools through playbooks, in-workflow guidance, automation, and reinforcement. • Serve as the enablement voice in shaping the revenue tech stack and improving how tools support selling motions. • Lead or co-lead the buildout and governance of a sales enablement platform (e.g., Highspot, Seismic, Allego), including structure, user experience, content lifecycle, communications, measurement, and adoption. • Ensure sellers and managers receive the right content at the right time, embedded in sales motions rather than delivered as content dumps. • Establish standards for content quality, relevance, freshness, and usage analytics. • Design and deliver learning experiences that drive behavior change, including role-based learning paths, reinforcement, certification, coaching guides, and practice. • Use KPIs, adoption data, and feedback to identify skill or process gaps and implement targeted interventions. • Enable and certify sales managers as effective front-line coaches. • Lead enablement for sales plays, product launches, messaging updates, and major sales events (including SKO), with a focus on readiness and post-launch reinforcement. • Extend enablement programs to partners and new hires through structured onboarding and role-based ramp plans.

• Monitor Sales Performance: Oversee incoming call queues to ensure proper call distribution, reduced hold times and optimal coverage during peak hours. • Actively communicate with estimators (sales team) via internal messaging tool (ie- Slack, Teams) to assist in real-time deal management and overcome objections. • Call Takeovers and Closures: Step in and take over calls as needed to help close deals and secure bookings. • Daily Reporting: Generate and distribute daily call statistics and performance reports to sales staff and leadership each morning using Microsoft Excel and other tools.

• Uncover consumer needs through effective questioning and recommend the most suitable DSP for them or their family • Consistently achieve and exceed monthly sales goals, conversion targets, and KPIs • Build strong connections with consumers, earning trust through professional, clear, and friendly communication • Educate consumers on the benefits and features of DSPs, explaining the enrollment and renewal process in easy-to-understand terms • Enroll consumers via inbound and outbound calls generated by company marketing efforts • Follow a proven sales and compliance call flow to ensure quality and consistency • Navigate multiple system applications to process requests, close sales, research inquiries, and update consumer information • Accurately document all interactions in line with standard operating procedures • Participate in ongoing training and coaching to sharpen your skills and boost performance • Adhere to all company policies, scripts, and designated processes

• Lead and support the Commercial organization by driving regional performance • Translate national strategy into clear regional priorities, execution plans, and expectations • Drive disciplined execution through performance reviews, pipeline inspection, and forecast rigor • Ensure adoption of selling best practices across representatives • Lead teams selling complex oncology diagnostics into multidisciplinary settings • Coach and enable sales representatives on navigating clinical conversations with confidence • Leverage sales analytics and CRM platforms to identify growth opportunities • Ensure strong clinical fluency and compliant positioning of products • Spend time in the field coaching through live customer interactions • Develop and execute Individual Development Plans aligned to results and growth • Identify, develop, and retain top talent as the organization scales