• Own strategy, execution, and optimization across all paid channels: Google/Bing Search, Meta, Reddit, TikTok, CTV/Streaming, Display, and Affiliate. • Manage budget allocation across channels to hit CPA, CAC, and activation targets. • Build, launch, and iterate on campaigns with a bias toward testing creative, audience, bidding strategy, landing page, and offer. • Partner with the creative team to brief, evaluate, and iterate on ad assets; use performance data to guide creative decisions (not just aesthetic ones). • Lead audience strategy, including prospecting, lookalike, retargeting, and suppression logic across platforms. • Own paid channel reporting: weekly performance reviews, monthly channel recaps, and ongoing anomaly detection. • Collaborate with data and analytics to build incrementality measurement frameworks; understand the difference between attributed and causal performance. • Manage and improve tracking infrastructure in partnership with engineering, UTMs, pixel health, event-level data quality. • Develop a test-and-learn roadmap; document results and share learnings across the team. • Partner with product marketing on messaging, landing page strategy, and offer testing. • Work closely with the Organic Growth and Brand teams to ensure paid and organic strategies complement rather than cannibalize each other. • Contribute to campaign planning for product launches, seasonal pushes, and new segment expansion.

• Own execution of multi-channel growth campaigns (direct mail, email, outbound phone, web, SMS) including builds, QA, launches, and post-launch optimization • Own quarterly test-and-learn roadmaps, defining hypotheses, success metrics, holdout strategies, and learning agendas across channels and audiences • Partner with cross-functional teams and campaign managers to optimize marketing performance • Maintain clean campaign documentation and status tracking so leadership doesn’t have to chase updates • Support reporting for the ongoing measurement and monitoring of marketing efforts for diverse stakeholders • Use data to identify and communicate user behaviors and insights to drive campaign experimentation and optimization

Role Description The Indigenous Access McGill (IAM) at the School of Social Work is seeking an instructor for the course SWRK 224 - Human Development Across the Lifespan, part of the Online Cree BSW Program. - Course Schedule: - July 6-10: MF 9-10, TWR 9-12 & 13-16 - July 13-17: MF 9-10, TWR 9-10, TWR 13-16 - Start Date of Course: 2026-07-06 - End Date of Course: 2026-07-17 - Credits: 3 - Course Hours: 29 - Value of Contract: $11,479 Qualifications - MSW degree or equivalent - At least 3 years of experience working with children and families in a social work context - At least 2 human development courses taken at the undergraduate level - Experience conducting psycho-social assessments of children, adolescents, and adults - Knowledge of major developmental theories Requirements - Demonstrated clinical or practical application of, and/or teaching experience in the following areas: - Development from birth to the fourth age - Frameworks in life course and life cycle and associated developmental tasks - The full span of life from pregnancy/birth to death - Normative human development - Theories of human development derived from key scholars (i.e. Freud, Piaget, Bowlby, Erickson, Bandura, Kohlberg, Bronfenbrenner) - An understanding of the various areas of development and their influence on one another: physical, affective, social, moral, and cognitive - The ways in which gender, socio-economic status, ethnicity, culture, and belonging to First Nations, Inuit, and Métis may shape one’s development - Identify developmental risk factors and developmental protective factors and apply theoretical models to real-life situations Benefits - McGill University hires on the basis of merit and is strongly committed to equity and diversity within its community. - We welcome applications from racialized persons/visible minorities, women, Indigenous persons, persons with disabilities, ethnic minorities, and persons of minority sexual orientations and gender identities. - McGill implements an employment equity program and encourages members of designated groups to self-identify. - Persons with disabilities who anticipate needing accommodations for any part of the application process may contact, in confidence, accessibilityrequest.hr@mcgill.ca. Company Description McGill University is committed to creating a diverse and inclusive environment for all employees.

• Lead organic acquisition strategy • Own initiatives across SEO, content marketing, organic distribution, and conversion optimization • Collaborate with cross-functional teams to identify opportunities • Analyze data and improve performance across the funnel