DX is one of the fastest-growing SaaS companies in the country, helping engineering leaders build high-performing, productive teams. Our platform delivers actionable insights into developer experience and productivity - empowering companies like Netflix, Uber, Dell, Pfizer, and Vanguard to operate at their best. DX has grown from a bootstrapped startup into a category-defining company with a customer base that spans some of the most sophisticated engineering organizations in the world. We recently closed on our acquisition by Atlassian, which means more resources behind our mission, faster product innovation, and an even bigger impact for the teams who rely on us. Overview: Product Marketing Manager, Customer Marketing We're looking for a Product Marketing Manager to own customer marketing for DX - the developer productivity insights platform. In this role, you'll turn some of the world's most advanced engineering organizations into stories, proof, and programs that accelerate pipeline and expansion. You'll be a core member of the marketing team. Your focus: build and run the customer proof engine-case studies, testimonials, references, and spotlight webinars-so every DX narrative is backed by real outcomes. What you'll do Own the customer proof pipeline - Build and maintain a structured pipeline of customer stories across segments, regions, and use cases - Partner with Sales, Customer Success, and our CEO/exec team to identify and prioritize the right customers for stories and references - Regularly sit in on deal reviews, lost-deal debriefs, and win/loss calls to hear firsthand what prospects push back on and what evidence moves them - Treat the engine like a product: stay close with your customer (Sales) to understand the objections and proof they could use, and iterate on formats for delivering customer proof. - Design a simple, repeatable intake and qualification process so anyone can nominate great customers Create world-class customer stories - Deliver at least 1 written case study per month and 4 video stories per year, from brief - interviews - approvals - publish - Produce a mix of story formats: one-pagers, in-depth narratives, logo walls, customer spotlights, and story slides for sales and execs - Work closely with our research and product marketing teams so every story reinforces our core DX positioning and the latest findings Run the customer marketing program - Own quarterly "customer story moments" - coordinated releases that package multiple stories into market-facing campaigns - Partner with Growth & Demand Gen to ensure every customer story is amplified: newsletter features, social, blog recaps, webinars, and events - Partner with design to turn evidence into assets and slides that teams can use - Coordinate with the Events team to bring customers into roadshows, panels, and flagship events as speakers and references Build and manage the reference & testimonial program - Build a systematic, always-on testimonial program that generates a steady stream of customer reviews and ratings on G2, Gartner Peer Insights, and other relevant platforms - Stand up and maintain a lightweight but reliable customer reference program: who can speak to what, under which conditions - Monitor and report on review volume, star ratings, category rankings, and competitive positioning on G2 and Gartner Peer Insights - Collaborate with Sales, Customer Success, and Analyst Relations to source and prep references for key deals and analyst interactions - Track and report on reference health (coverage by segment, vertical, region, and use case) and close gaps proactively Partner closely with PMM, research, and analysts - Work with the Senior PMM to ensure customer stories ladder up to the DX narrative and product strategy - Collaborate with our Senior Researchers and Data Analyst to infuse stories with tangible outcomes (e.g., productivity metrics, AI adoption, engineering health) - Support Analyst Relations by surfacing proof points and customers for MQs, briefings, and inquiries If you like the idea of spending your days talking to engineering leaders, distilling what's working in the real world, and building a repeatable engine for proof that moves deals forward, we'd love to talk. About you You might be a good fit if you: - Have 4-7+ years in B2B SaaS marketing, with meaningful experience in customer marketing, product marketing, or content marketing - Have built or run a customer stories / case study / reference program before, ideally in a complex or technical product environment - Are a strong storyteller who can move fluidly between interview notes, customer quotes, product value, and business outcomes - Are comfortable interviewing senior stakeholders (VP Eng, CTO, CIO) and turning those conversations into clear, compelling narratives - Can manage a full production process: intake, outreach, interviews, approvals, writing, and coordination with design and video partners - Are highly organized and detail-oriented - you keep the pipeline and reference database clean, current, and searchable - Enjoy working cross-functionally with Sales, Customer Success, Product, Analysts, and Events - and can influence without a large team of your own - Are excited by the idea of working at the intersection of developer productivity, AI, and engineering leadership Experience in developer tools, observability, productivity platforms, or analytics is a plus, but not required. Compensation At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. To support this goal, the baseline of our range is higher than that of the typical market range, but in turn we expect to hire most candidates near this baseline. Base pay within the range is ultimately determined by a candidate's skills, expertise, or experience. In the United States, we have three geographic pay zones. For this role, our current base pay ranges for new hires in each zone are: Zone A: USD 86400 - USD 112800 Zone B: USD 78300 - USD 102225 Zone C: USD 72000 - USD 94000 This role may also be eligible for benefits, bonuses, commissions, and equity. Please visit go.atlassian.com/payzones for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter. Benefits & Perks Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community. Our offerings include health and wellbeing resources, paid volunteer days, and so much more. To learn more, visit go.atlassian.com/perksandbenefits .

• Influence a product strategy that identifies opportunities to have the biggest customer impact; helping our customers achieve their financial goals • Own the product roadmap, including both significant short and long-term opportunities for the product within the context of the broader organizational strategy and goals • Bring clarity and structure to ambiguous opportunities • Obsess about the product design, partnering closely with designers to constantly look for opportunities to simplify experience and deliver a better experience • Leverage customer research, usability testing, and market research in the strategy to improve success and user satisfaction • Partner closely with engineering and design teams to increase team velocity, cohesiveness, and productivity • Inspire and influence leadership, peers, and cross-functional partners to drive buy-in and consensus • Work closely with cross-functional teams to drive product requirements, manage resources and dependencies, gain approvals (compliance, legal, etc.), and lead the team through key milestones • Understand Empower’s business goals, the competitive landscape, and design products that align with our mission and vision • Define, analyze, and track key performance metrics • Drive decision making through customer insights, agile methods to validate hypothesis, quantitative analysis, and A/B testing • Execute at a fast pace with a focus on customer outcomes, the user experience, and learning with limited oversight • Constantly challenge the status quo and identify opportunities to move faster and more efficiently

• Define and drive the product vision, strategy, and roadmap for the lead platform, balancing near-term impact with long-term evolution. • Lead the development and optimization of matching, routing, and distribution systems to improve conversion, efficiency, and revenue. • Leverage data, experimentation, user research, and machine learning to inform product decisions and continuously improve performance. • Using detailed specifications as your foundation, collaborate with engineering and design leaders, driving accountability to ship features that are highly usable, and loved by our agents and staff. • Collaborate with business stakeholders to ensure product investments align with partner success and company priorities. • Work alongside Product peers to deliver intuitive, transparent agent experiences that drive adoption and clearly communicate value. • Translate complex technical systems into clear, actionable strategies that can be understood across technical and non-technical audiences. • Establish clear goals, success metrics, and experimentation frameworks to measure impact and guide prioritization. • Operate as a product leader within the organization, influencing cross-functional teams and driving alignment across multiple stakeholders. • Lead and grow a strong product management team that works with cross functional partners, including engineering, design, product marketing, research, and business strategy.

• Own the integration roadmap for the Connected Stores: define strategy, scope, and prioritization for third-party integrations based on business impact, data value, and technical feasibility. • Drive execution end-to-end: align Engineering, Partnerships, Solution Architecture, and 3rd party teams to deliver complex integrations from discovery and design through launch and scale. • Lead external partner alignment: represent Instacart with retailers and software vendors (e.g., POS, loyalty, inventory, and coupon systems) to secure buy-in, define data contracts, and ensure technical fit. • Ship first-of-a-kind integrations, including those necessary to power new AI products: collaborate with Engineering to design and validate new integration archetypes; document patterns and transition repeatable work to Solution Architects for scale. • Establish clear SOWs and SLAs: draft requirements, timelines, and deliverables; negotiate partner responsibilities; manage risk, dependencies, and trade-offs across competing priorities. • Set and measure success: define KPIs such as time-to-integrate, data coverage and quality, reliability, and product adoption; build feedback loops that continuously improve integration velocity and stability. • Resolve conflicts and remove blockers: arbitrate between internal product needs and external constraints, making decisive, data-informed calls in a fast-paced, highly cross-functional environment.