Role Description We’re looking for a senior-level freelance PR professional to support us on an ongoing, flexible basis with PR and editorial content focused on the DACH market. The role is results-driven: we’re specifically looking for someone with strong journalist connections in lifestyle, fashion, and women’s media across Germany, Austria, and Switzerland. Your Focus Will Be: - Securing unpaid media coverage (print, digital, TV, radio) via your personal network - Developing compelling PR angles and pitches around: - Period underwear innovation - Female entrepreneurship - Sustainability in fashion - Founder story / taboo-breaking content - (Optional) Writing blog or editorial content for our website Important: This is not just a press release distribution job. We need someone with real relationships with editors, lifestyle journalists, and media platforms including: - Brigitte - Glamour - Vogue DE - Cosmopolitan DE - InStyle - ZEIT - TAZ - NZZ - WELT Or major online outlets: - Refinery29 - Journelles - This is Jane Wayne Qualifications - 5+ years of PR experience in the DACH market (fashion/lifestyle/beauty sector preferred) - Proven track record of Tier 1 media placements — please include a portfolio or examples - Fluent German speaker and writer (native or near-native level) - Confident with brand voice and reputation management - Basic copywriting skills for blog posts or founder content Requirements - Nice to Have: - Experience with DTC or taboo-breaking brands (period care, femtech, wellness) - Background in low-budget, high-ROI PR strategies - Influencer/celebrity PR experience (optional) - Soft Skills: - Proactive and self-sufficient - Strong journalist relationships - Clear and concise communicator - Culturally aware of when to push bold messaging versus subtle positioning Benefits - Compensation: - Budget: Up to €1,000/month - Engagement: Hourly (€50–€60/hour) or monthly retainer (~8–10 hours/month) - Payment: Monthly invoice, flexible hours — focus is on results Company Description Bei Gotyu-Periodenunterwäsche dreht sich alles um Akzeptanz und Selbstliebe. Wir möchten dich dazu inspirieren, bedingungslos frei zu sein und deine Träume zu leben. Frei zu sein um du selbst zu sein und dein wahres Ich zu offenbaren. Nichts sollte dir im Weg stehen, insbesondere nicht Konfektionsgrössen oder Preise. Vergiss nie: DU BIST PERFEKT SO WIE DU BIST.

• Apply Agile and Scrum principles in day-to-day work while planning and managing project timelines, releases, and rollouts • Research, evaluate, and validate new product ideas aligned with company OKRs and overall product strategy • Define clear, well-structured product requirements and communicate them effectively to the development team, including technical context and feedback • Collaborate with other Product Owners and stakeholders to manage dependencies, align priorities, and ensure smooth, timely feature delivery • Maintain regular communication with stakeholders to set expectations, gather input, and address questions • Scope resources, prioritize backlog items, and define sprint goals while monitoring progress and removing blockers • Lead by example to foster a collaborative, autonomous team environment and drive accountability • Take ownership of problem-solving by driving solutions, implementing fixes, and ensuring task completion • Design and execute A/B tests, and monitor product usage to continuously optimize Creator tools • Stay up to date with industry trends and conduct competitive analysis across both niche and mainstream markets • Understand user flows by implementing tracking, building reports and dashboards, and continuously optimizing flows based on data insights • Understand and track stakeholder KPIs, communicate performance insights, and adapt messaging for different audiences.

• Drive the growth and engagement roadmap within your domain — sequencing, requirements, and delivery — in close partnership with the Head of Product • Own the end-to-end trader lifecycle: from first touch through checkout, onboarding, funded account, and repeat purchase • Lead the product strategy for trader engagement and retention — competitions, achievements, rewards, in-app notifications, and loyalty programs • Own mobile product strategy across both Breakout Prop and Kraken Prop — signup flow, payments, push notifications, and in-app engagement • Partner with design to establish a cohesive Breakout design system — seamless UX from acquisition to trading • Work with marketing and growth on localization, affiliate programs, and expanding prop into new markets • Own onboarding improvements — in-terminal education, progressive disclosure, and reducing time-to-first-trade for new users • Set the bar for what "done" means on growth and UX features — requirements, edge cases, acceptance criteria, and post-ship iteration

• Drive the trading experience roadmap within your domain — sequencing, requirements, and delivery — in close partnership with the Head of Product • Define what best-in-class prop trading UX looks like: fast, intuitive, and built for serious derivatives traders • Drive execution on near-term priorities and terminal parity with the best in market (Hyperliquid and beyond) • Lead the product strategy for agentic and API trading — giving power users programmatic access to prop capital • Partner with Kraken Pro engineering to build a trading experience that feels native to the crypto ecosystem while serving the specific needs of prop traders • Work closely the risk team to translate execution nuance into product requirements — understanding A-book vs B-book mechanics, drawdown rules, and how they shape UX • Set the bar for what "done" means on trading features — requirements, edge cases, acceptance criteria, and post-ship iteration