Pendulum Therapeutics

• Own Day-to-Day Execution in Klaviyo • Build, QA, and launch all email and SMS campaigns and flows directly in Klaviyo • Manage Jira project management and campaign calendar to ensure timely deployment of all sends • Set up and maintain flows including: Welcome series, Post-purchase / onboarding, Replenishment, Winback / churn prevention, Browse/cart abandonment • Handle segmentation, targeting, and list management within Klaviyo • Troubleshoot issues (rendering, deliverability, logic errors) • Run continuous A/B tests (subject lines, creative, offers, timing, segmentation) • Partner with Lifecycle Director on: Content roadmap, Performance reporting, Identifying growth opportunities

• Define and lead Pendulum’s wholesale and strategic channel strategy beyond DTC and Amazon • Identify, prioritize, and secure partnerships across FDMC/AO, specialty retail, and healthcare marketplace platforms • Own revenue, forecasting, and contribution margin across all wholesale channels • Drive new customer acquisition through expanded distribution • Negotiate commercial terms and pricing structures • Develop and execute channel-specific go-to-market strategies • Establish KPIs and performance reporting; deliver weekly, monthly, quarterly, and Board reports • Build and manage relationships with key buyers, distributors, and platform partners • Partner with Revenue Operations, Supply Chain, and Demand Planning colleagues as well as cross-functionally with Marketing, Brand, Clinical, and Growth teams • Build and scale the sales organization over time • Continuously assess market and competitive dynamics

• Manage Pendulum’s influencer relationships end-to-end, building a network of trusted creators, healthcare professionals, and cultural voices • Identify, vet, and recruit new influencers aligned with Pendulum’s brand, science, and growth priorities • Develop and nurture long-term relationships, turning creators into ongoing partners and advocates for the brand • Create and refine frameworks for how Pendulum engages influencers, including defining partnership types, content expectations, compensation models, and contract structures • Continuously evaluate and optimize the influencer portfolio based on performance, brand alignment, and growth potential • Ensure a high-quality experience for all partners, strengthening Pendulum’s reputation as a best-in-class brand to work with • Manage end-to-end execution of influencer campaigns across paid, organic, affiliate, and whitelisting initiatives • Oversee briefing, contracting, content development, approvals, and campaign launches • Own the operating system behind influencer and podcast marketing: managing talent pipelines, campaign execution, content delivery, and performance tracking • Ensure all influencer content aligns with Pendulum’s brand voice, scientific standards, and regulatory requirements • Support development of content that translates complex science into relatable, human storytelling • Collaborate with Brand & Growth Marketing, Regulatory, and Creative teams to leverage influencer marketing content across earned, owned, and paid channels • Own performance tracking and reporting across influencer and podcast programs, including dashboards, KPIs, and campaign recaps • Be accountable for ROI on influencer and podcast investments, continuously optimizing spend across creators, platforms, and formats • Analyze performance across cohorts to inform future strategy • Partner with Growth Marketing to improve conversion, CAC, and overall channel efficiency • Use data to inform creative testing, partnership decisions, and long-term investment strategy • Build and manage scalable systems for influencer marketing, including tools, workflows, contracts, and performance tracking • Maintain clear visibility into pipeline, campaign status, and performance across all initiatives • Drive operational excellence to ensure the program can scale efficiently while maintaining quality and compliance • Partner closely with Brand, Growth, Clinical, and PR teams to ensure alignment and consistency • Collaborate with creative teams to develop high-performing content and messaging • Support the Director in executing broader influencer and organic strategy

• Take campaign briefs, creative assets, audience targets, and strategic direction from the Director and independently build and launch campaigns across Meta, Google (Search, Display, YouTube), TikTok, and other paid channels — with minimal hand-holding. • Structure campaigns with best-in-class account architecture, ensuring proper segmentation, naming conventions, tracking, and budget allocation from day one. • Own the end-to-end setup of new campaigns including audience builds, creative trafficking, UTM tagging, pixel verification, and QA before launch. • Own daily and weekly optimizations across all active campaigns, including bid management, budget pacing, audience refinement, and creative rotation. • Monitor performance against KPIs including CAC, ROAS, CTR, CVR, and CPA, and make proactive adjustments to keep campaigns on track. • Conduct regular account audits to identify structural inefficiencies, budget waste, or missed opportunities, and implement improvements. • Diagnose underperforming campaigns quickly — identifying whether issues are rooted in creative, audience, bid strategy, landing page, or offer — and take action. • Receive creative assets and ad copy and expertly traffic them into platforms, ensuring proper specs, placements, and formats are applied across each channel. • Execute structured creative tests with clear hypotheses, proper isolation of variables, and consistent tracking to generate reliable learnings. • Maintain a detailed creative testing log and synthesize results into clear performance summaries that inform future briefs and creative direction. • Design and run incrementality tests using platforms such as Haus or similar tools to validate channel contribution and improve budget allocation decisions. • Understand attribution nuances across channels and apply that knowledge when interpreting performance data and making optimization recommendations. • Pull and synthesize platform data into clear weekly and monthly performance reports, with insights and recommendations, not just numbers. • Work closely with the Director of Growth Marketing to stay aligned on strategy, flag issues early, and surface opportunities as they emerge. • Collaborate with creative, data, lifecycle, and web teams to ensure campaigns are set up for success across the full funnel.

• Define and lead Pendulum’s brand partnership strategy, identifying priority categories, platforms, and partners aligned with growth objectives; position Pendulum within broader health, wellness, and lifestyle conversations through strategic collaborations • Identify and secure high-impact partnerships across consumer brands, healthcare platforms, retailers, and lifestyle ecosystems • Develop a clear point of view on how Pendulum shows up across different partnership types, including co-branded programs, bundled offerings, and integrated consumer experiences • Structure partnerships that drive measurable business outcomes, including revenue growth, customer acquisition, and organic/ earned media • Oversee execution of partnerships from concept through launch and post-campaign analysis • Track and optimize performance across all partnerships, ensuring strong return on investment

• Own and scale our end-to-end CRM and retention efforts (through email, SMS, and loyalty/retention flows) • Partner closely with Brand, Product, CX, Web, Analytics, Growth and Commercial teams • Lead the end-to-end lifecycle strategy to convert leads, drive retention, and re-engage churned customers • Establish frameworks to scale automated, segmented and personalized customer journeys • Own multi-step flows and campaigns (welcome, onboarding, replenishment, VIP treatment, churn prevention, re-engagement) • Drive automation, dynamic segmentation, content personalization and lifecycle experimentation • Define KPIs and uncover what drives retention and customer value • Translate data into actionable insights and strategies that deliver strong business outcomes • Work closely with Brand, Content, Product, CX, Commercial and HCP teams to ensure messaging and experiences align to brand, regulatory requirements and customer needs • Leverage and inform the lifecycle tech stack and vendor ecosystem (ESP, CRM, CDP, experimentation tools) • Directly manage a Lifecycle Marketing Director, setting strategy, prioritizing initiatives, and ensuring successful execution against retention and LTV goals.

• Own the end-to-end strategy and execution of Pendulum’s newsletter growth initiatives • Develop and execute testing roadmaps across content, newsletter, cadence, offers, and messaging • Partner with Brand, Data and Web teams to ensure newsletters balance credibility and brand with performance • Own and scale Pendulum’s affiliate program end-to-end • Teaming with an agency, recruit, onboard, and manage high-quality affiliate partners • Optimize commission structures, incentives, and creative assets • Identify, test, and scale new growth opportunities • Run structured experiments across landing pages, offers, referral mechanics, and workflows • Build lightweight business cases to evaluate new channels and initiatives • Own and report KPIs for newsletter, affiliates, and growth experiments (revenue, CAC, LTVLCAC and more) • Use data to prioritize experiments and inform growth strategy • Work closely with Brand, Creative, CX, Web and Data teams to align growth initiatives with broader business goals