• Take campaign briefs, creative assets, audience targets, and strategic direction from the Director and independently build and launch campaigns across Meta, Google (Search, Display, YouTube), TikTok, and other paid channels — with minimal hand-holding. • Structure campaigns with best-in-class account architecture, ensuring proper segmentation, naming conventions, tracking, and budget allocation from day one. • Own the end-to-end setup of new campaigns including audience builds, creative trafficking, UTM tagging, pixel verification, and QA before launch. • Own daily and weekly optimizations across all active campaigns, including bid management, budget pacing, audience refinement, and creative rotation. • Monitor performance against KPIs including CAC, ROAS, CTR, CVR, and CPA, and make proactive adjustments to keep campaigns on track. • Conduct regular account audits to identify structural inefficiencies, budget waste, or missed opportunities, and implement improvements. • Diagnose underperforming campaigns quickly — identifying whether issues are rooted in creative, audience, bid strategy, landing page, or offer — and take action. • Receive creative assets and ad copy and expertly traffic them into platforms, ensuring proper specs, placements, and formats are applied across each channel. • Execute structured creative tests with clear hypotheses, proper isolation of variables, and consistent tracking to generate reliable learnings. • Maintain a detailed creative testing log and synthesize results into clear performance summaries that inform future briefs and creative direction. • Design and run incrementality tests using platforms such as Haus or similar tools to validate channel contribution and improve budget allocation decisions. • Understand attribution nuances across channels and apply that knowledge when interpreting performance data and making optimization recommendations. • Pull and synthesize platform data into clear weekly and monthly performance reports, with insights and recommendations, not just numbers. • Work closely with the Director of Growth Marketing to stay aligned on strategy, flag issues early, and surface opportunities as they emerge. • Collaborate with creative, data, lifecycle, and web teams to ensure campaigns are set up for success across the full funnel.

• Identify, prospect, and close new business opportunities through strategic outreach, personal selling, and relationship-led pipeline development, while maintaining healthy pipeline coverage and adjusting prospecting efforts to support revenue goals. • Participate in 1:1 ABM qualified account outreach, engagement, and relationship building, with timely follow-up and disciplined management of inbound leads and referrals. • Maintain strong Salesforce hygiene, including clear next steps, deal stage updates, and close plans, to support accurate pipeline management and forecast visibility. • Execute a consistent pre-call research and discovery approach to identify prospect business challenges, key stakeholders, and decision criteria. • Own opportunities from first touch through close by maintaining clear opportunity plans and applying Command of the Message, MEDDIC, or other proven sales methodology to uncover business challenges, navigate stakeholders, and advance deals. • Maintain up-to-date knowledge of Wpromote capabilities, services, channels, and industry trends relevant to prospective clients. • Support and lead the RFP and pitch process in partnership with subject matter experts, helping manage timelines, deliverables, and high-quality execution. • Translate client business challenges into cohesive, compelling pitches that highlight Wpromote differentiators and strategic solutions designed to drive business outcomes. • Partner with internal teams and leadership to align on opportunity strategy, pitch recommendations, and proposed solutions for prospective clients. • Help navigate procurement, legal, and contracting requirements in partnership with senior leadership and internal stakeholders to support efficient deal progression and closure. • Participate in post-mortems for wins, losses, and no-decisions, feeding insights back into enablement and future deal execution. • Consistently achieve or exceed new business revenue goals while contributing to overall team performance and growth. • Represent Wpromote at industry trade shows and networking events, building relationships that support long-term growth.

• Create and execute content for social media (Instagram, TikTok, and other channels) • Develop and evolve the brand's visual identity and positioning • Produce graphics, videos, and materials with high aesthetic standards and consistency • Plan and execute growth strategies and content distribution • Use Artificial Intelligence to scale creative production (copy, images, video, and automations) • Test formats, narratives, and channels with a focus on accelerated growth • Engage with influencers, partnerships, and amplification opportunities • Monitor metrics and adjust strategies based on performance

• Lead paid acquisition (Meta Ads and Google Ads) and rapidly test new channels — identifying what scales and cutting what doesn't perform. • Design and execute nurture, reactivation and win-back strategies for the unconverted leads database. • Build a culture of experimentation: continuous A/B tests, documented hypotheses and decision-driving dashboards. • Develop and launch lead-magnet products (tools, calculators, diagnostics) to consistently feed the top of funnel. • Work closely with Sales and Product to align ICP, messaging and end-to-end funnel — using AI as a core part of the workflow.