• Execute the demand generation strategy end-to-end across paid, organic, email, and partner-sourced channels • Build and manage integrated campaigns that move prospects from awareness to pipeline • Develop and maintain nurture programs tied to buyer stage, persona, and product interest • Collaborate with BDRs to align campaign intent with outbound sequencing • Own the marketing tech stack (HubSpot), CRM integration, and attribution reporting • Build dashboards tracking MQLs, SALs, pipeline sourced, and influenced • Run A/B tests on messaging, offers, and channel mix • Manage paid media programs (LinkedIn, Google, sponsorships) • Write campaign-related copy when needed • Coordinate with product marketing on content amplification • Support partner co-marketing programs • Jump in on whatever the team needs

• Identify, develop and implement growth strategies aligned with the company’s objectives, sector trends, and the evolving needs of financial institution clients • Conduct thorough market analysis to identify new opportunities, disruptive technologies, regulatory changes, and competitive threats within the financial services ecosystem • Cultivate and maintain trusted relationships with C-level executives and key decision makers at partner organizations. • Serve as a strategic advisor to understand their business objectives and craft tailored solutions • Collaborate with sales teams to develop go-to-market strategies that leverage analytic insights, product strengths, and unique value propositions • Define key performance indicators (KPIs) to monitor growth initiatives, measure results, provide actionable insights, and adjust strategies as necessary

• Define and scale the NORAM customer marketing and experience strategy aligned to pipeline and revenue goals • Build a cohesive, end-to-end strategy across trade shows, field events, and customer programs that drive significant pipeline growth • Design meaningful persona-driven activations that build relationships with key buyers across ecommerce function,digital, risk and fraud. • Act as a player-coach, setting direction while remaining hands-on in execution • Own the end-to-end customer marketing strategy across the lifecycle, driving engagement, retention, and expansion • Build structured programs that turn customers into advocates, references, and growth drivers for the business • Manage vendors, budgets, logistics, and timelines end-to-end • Define and own success metrics across pipeline influence, engagement, and ROI

• Teaching effectiveness, professionalism, use of technology, and content expertise • Communicate with students and supervise Deans or other University staff related to teaching and learning • Organize classroom and efficiently use class time • Demonstrate mastery and ability to articulate and relate to students • Support students in collaboration with their Dean • Attend events, programmatic meetings, and committee work as agreed upon and/or designated by the Dean • Complete a minimum of six (6) Rasmussen Educational Units (REUs) annually or two (2) REUs per quarter for each quarter you teach