• Collaborate with stakeholders to gather and document capability needs, user stories, and acceptance criteria • Define and communicate product and feature vision • Create, prioritize, and maintain product roadmap(s) • Work closely with the business teams, Scrum Master(s) and development team(s) • Find opportunities to improve the product / platform / system and development process • Oversee the day-to-day management of technology platforms • Manage relationships with product / platform / system vendors • Oversee the management and operation of specific IT systems • Maintain detailed documentation of service processes, SLAs, and improvement initiatives • Analyze product performance data, customer behavior, and market trends • Conduct market research and competitive analysis to identify opportunities • Analyze customer feedback and support data.

• Responsible for analyzing requests together with leadership and/or clients, acting consultatively and defining the solution for the project scope while considering the available technical possibilities. • Contribute to planning the structure of projects and products to clarify the activities assigned to them, sharing ideas or proposing actions that enable the completion of the project or product. • Responsible for preparing Functional Specifications for projects and products. • Responsible for mapping and creating/updating product documentation (mind maps, functional documents, and manuals) for products developed by i4pro and deployed at client sites. • Act as Product Owner with the development team for the module/projects. • Responsible for creating and maintaining demonstration environments. • Responsible for preparing and delivering product presentations to clients. • Responsible for technically overseeing the activities of validators/testers. • Responsible for detailing business requirements for developers. • Serve as a backup for leadership in triaging and analyzing open project tickets. • Monitor configuration/parameterization and support product deployments at client sites. • Follow and apply the company’s established specification and quality standards (governance). • Deliver internal and/or external technical training. • Promote i4pro and Agile culture, exemplifying ethical values and influencing a collaborative mindset through participation in Agile ceremonies.

• Lead the vision, strategy, and roadmap for Natera’s voice automation initiatives • Identify and prioritize high-value voice automation opportunities • Collaborate with engineering and design teams to define product requirements and deliver scalable AI voice solutions • Evaluate and integrate third-party technologies to accelerate development and improve performance • Develop and track success metrics to measure impact and identify continuous improvement opportunities • Partner with business and operations teams for seamless adoption and workflow integration of new AI features • Stay ahead of emerging trends in Generative AI and voice UX

• Manage tasks and activities associated with digital product roadmap initiatives. • Break down roadmap epics into actionable tasks, track timelines and dependencies, and manage delivery progress. • Coordinate cross-functional contributors including development, marketing, sales, and operations. • Identify risks, escalate issues appropriately, and drive resolution. • Ensure deliverables meet defined scope, timeline, and quality expectations. • Manage CAI regions as an internal account. • Manage intake, prioritization, and tracking of regional requirements, requests, and support needs. • Coordinate resources to deliver solutions, ensuring alignment with overall product strategy and roadmap priorities. • Maintain transparency with regional leaders regarding status, trade-offs, and timelines. • Participate in stakeholder meetings to gather requirements, define business needs, and document outcomes. • Facilitate requirements gathering sessions and contribute to solution design discussions. • Develop process maps, user workflows, and functional documentation as needed. • Manage meeting actions, decisions, and follow-ups to ensure accountability and execution. • Manage execution of marketing deliverables associated with product launches and updates. • Develop and maintain marketing collateral, product one-pagers, pitch decks, and sales support content. • Support go-to-market activities in coordination with product and commercial leadership. • Assist in creating value messaging aligned with regional and market needs. • Support development and ongoing updates of user training materials and sales enablement resources for the digital portfolio. • Coordinate training sessions and ensure materials reflect current product capabilities. • Collect feedback from users and sales teams to continuously improve enablement materials. • Maintain Knowledge Management libraries as part of the Digital Community of Practice. • Track digital product opportunities, proposals, and active delivery projects. • Maintain reporting dashboards and summary metrics for leadership visibility. • Support pipeline management and ensure alignment between product availability and sales commitments.