• Define and manage product backlog • Translate requirements into user stories • Prioritize features based on mission impact • Validate deliverables • Coordinate with technical teams

• Organize, define objectives, and lead cross functional teams to manage the Product Line and Roadmap based on market dynamics, client needs, and platform capabilities • Collaborate with cross-functional leaders to ensure alignment on product roadmap, operationalization of initiatives, and go-to-market plans • Define marketing and training materials for the product and ensure the product is represented accurately and positioned for success • Partner with Sales and Client Services as a subject matter expert, support client conversations, and help identify opportunities to grow revenue. • Accountable for the strategic product outlook, product roadmap planning, and ongoing product lifecycle management • Accountable for implementation of new product and program development processes and procedures, collaborating with a Project Managers and Client Engagement Specialists • Collaborate with Sales and Finance to support pricing analysis • Serve as a liaison across solution design, UX design, content, operations, technology and customers to gather requirements, document needs, and facilitate cross-functional collaboration • Build strong understanding of the product and marketplace dynamics • Lead cross-functional subject matter experts to identify opportunities and define business requirements • Drive change in the organization toward a scalable operating structure • Comply with Icario’s compliance and security policies, complete all required training, and safeguard the confidentiality, integrity, and availability of Icario’s PHI and PII. • Additional duties as assigned • Embody Icario’s values

APPLICATION DEADLINE: Friday, February 27th at 5:00pm central time, we encourage you to apply if interested. We recognize that job searching can sometimes feel uncertain, and we want to be respectful of your time and interest. We're committed to providing updates after the review period and thank you in advance for considering M-Files as your next career opportunity. Who We Are M-Files is redefining how work gets done. Our AI-native document management system offers purpose-built business use cases, spanning universal and industry-specific workflows, to enable secure collaboration, automate processes, and ensure governance.   Unlike traditional systems, M-Files organizes content around the context of your business — connecting documents to related people, projects, and transactions. With our unique metadata-driven architecture, organizations can model content in line with their business processes, unify information across silos, and apply AI at scale. The result is greater productivity, reduced risk, and smarter, faster decisions for over 6,000 customers in 100+ countries.   At M-Files, our Guiding Principles unite us across diverse cultures and personalities: - Make It Happen – We set bold goals, take ownership, learn from mistakes, and relentlessly pursue results. - Help Others – We lead with kindness, assume good intentions, hold one another accountable, and celebrate wins together. - Love Customers – We put customers and partners at the heart of everything, delivering value with respect, fairness, and speed. To learn more about us we encourage you to visit our company page. To learn more about how we became a Certified Great Place to Work visit, Working at M-Files | Great Place to Work. Summary of the role: M-Files is seeking a hands-on Product Marketing Manager to lead Competitive Intelligence, with a strong focus on AI-driven capabilities and market positioning. This role will play a critical part in identifying competitive opportunities and risks as well as closing competitive gaps, particularly in AI, and ensuring we effectively position M-Files in a rapidly evolving market. This is a high-visibility role with impact across Product, Sales, and Executive leadership. The ideal candidate has 3-4 years of experience in product marketing, competitive intelligence, product strategy, consulting, or a related field. Familiarity with DMS/ECM software (including from a Services or customer-facing role) is highly valued.   Why This Role Matters As AI rapidly reshapes the information management landscape, M-Files is sharpening its competitive edge with proactive market monitoring. This role will: - Identify where competitors are advancing in AI and adjacent capabilities - Inform product roadmap decisions with structured competitive insights - Enable Sales with clear, actionable competitive positioning - Provide visibility to leadership on evolving market threats and opportunities Core Responsibilities Competitive Intelligence Leadership - Developing and maintaining a structured competitive intelligence program including win/loss - Analyzing competitors’ product capabilities, roadmap signals, AI positioning, and go-to-market strategies - Monitoring, aggregating, synthesizing and communicating market trends and emerging AI use cases relevant to M-Files - Delivering clear, actionable insights to product management, go-to-market teams and leadership AI-Focused Market Analysis - Assessing competitive positioning in AI-driven automation, content intelligence, and enterprise information management - Identifying competitive gaps and opportunities aligned with Board-level priorities - Partnering with Product Management to translate findings into roadmap recommendations Sales Enablement - Creating and maintaining battlecards, objection-handling guides, and competitive messaging - Supporting Sales with deal-specific competitive insights when needed - Conducting internal training sessions to improve competitive fluency Cross-Functional Collaboration - Acting as the bridge between Product, Marketing, Sales, and Services on competitive topics - Ensuring messaging reflects current product capabilities and roadmap direction - Sharing structured insights with leadership on competitive risks and opportunities

• Set the data roadmap • Own and execute the data and integrations roadmap aligned to product strategy • Define and prioritize core data use cases: product functionality, impact measurement, and organizational success • Anticipate scale, performance, and cost implications of data systems • Build and operate reliable data products • Define data requirements across internal teams, districts, and partners, turning needs into clear product direction • Partner with engineering, product, and research to deliver high-quality data solutions and integrations • Bring deep expertise in K–12 district data (SIS, LMS, student outcomes) and represent the perspective of district IT administrators • Ensure data quality, governance, and scale • Own data quality and sources of truth across data domains • Define KPIs and SLAs for data health, reliability, and performance • Establish governance, shared definitions, documentation, and processes that ensure reliability at scale • Enable measurement and insight • Own core organizational metrics and ensure teams have access to decision-ready data • Analyze usage, funnels, and outcomes to identify opportunities and measure impact • Increase data literacy and alignment around success metrics across the organization • Use AI to analyze data, build tools that enable others to do the same, and support AI/ML use cases in the product • Promote fast feedback loops and metrics-driven decision-making • Lead through clarity and prioritization • Ruthlessly prioritize to focus on the highest-impact work • Communicate roadmaps, risks, and tradeoffs clearly to stakeholders, including executive leadership and partners