• Oversee assigned projects to generate effective student recruitment campaigns and strategies; ensure campaign promises are being met while delighting the client-partner • Work directly with the client-partner and Sales to determine needs within parameters outlined in the campaign contract • Develop campaign precepts, define deliverables, and set and oversee benchmarks and schedule for campaign development; ensure campaign elements and reports are launched on schedule • Coordinate campaign development and execution through the Basecamp system (to include message board, to-dos, and calendar) • Gather assets needed from the client-partner for campaign development and make them available to the project execution team in an organized fashion • Conduct high-level creative review and provide strategic direction for campaign elements • Monitor reports and keep the client-partner engaged with regular communication and interpretation to maximize campaign success and further the relationship • Demonstrate a thorough understanding of enrollmentFUEL's products and articulate how they address client-partner needs and pain points at a strategic level

• Own and evolve GeneDx’s account-based marketing strategy across priority GTM segments, including account selection, tiering, and engagement models • Quickly assess ABM maturity, segment readiness, and existing motions to establish a clear point of view on where ABM should be deployed, scaled, or deprioritized • Define and maintain ABM account frameworks, including segmentation, prioritization, and buying group coverage, in partnership with Sales and GTM leadership • Own ABM budget strategy and allocation, making rapid, high-confidence investment decisions across segments based on performance, demand signals, and GTM priorities • Lead the design of segment-specific ABM strategies that reflect distinct buying dynamics across GeneDx’s Specialty, General Pediatrics, Prenatal, Neonatal/NICU, Biopharma, and Health System segments • Orchestrate focused, cross-channel ABM programs spanning content, digital, and field engagement to drive account progression and pipeline quality • Partner with Sales leadership to align ABM efforts to account plans, opportunity strategy, and field priorities • Collaborate with GTM Operations to ensure ABM strategies are supported by the right systems, data models, and measurement frameworks • Partner with Business Operations & Enablement to ensure ABM programs are operationalized effectively through clear workflows and field readiness • Establish ABM success metrics focused on account progression, pipeline creation and acceleration, and expansion, with a clear point of view on ABM’s material impact • Lead continuous refinement of ABM strategy based on performance insights, segment learning, and GTM evolution • Bring an AI-driven growth mindset to scaling impact and driving ongoing efficiencies, while ensuring work is high-quality and brand aligned • Serve as the executive owner of ABM narrative, ensuring clarity on how ABM supports broader GTM strategy and revenue objectives.

• Assist with planning and executing marketing campaigns across email, social, digital, and events • Create, schedule, and manage social media content across platforms (LinkedIn carousels, reels, cards, and video) • Support email marketing efforts, including list building, copy drafting, and performance tracking • Organize and maintain marketing assets (logos, decks, graphics, and templates) • Maintain basic website updates, including edits, uploads, and proofreading • Support sales and product teams with messaging and promotional drafting, editing, and execution, with guidance provided and final approval required. • Ensure brand consistency across all marketing materials and channels • Monitor and respond to Facebook user group messages and comments in a timely manner • Escalate key feedback, questions, or issues to the appropriate internal teams • Engage in social listening across both active and emerging platforms (TikTok, Twitter/X, Reddit, etc.) • Track trends, sentiment, and community insights to inform marketing and product decisions • Existing social media presence in the behavioral health or ABA space is a strong plus

• Build and lead the revenue marketing function, including strategy, execution, and team development • Partner closely with product marketing, sales, and RevOps to align GTM execution • Develop integrated campaigns that drive measurable pipeline and revenue impact • Establish operating cadences for planning, forecasting, and performance review • Present strategy, results, and insights to executive leadership • Continuously test, learn, and iterate in a fast-moving, high-growth environment