• Drive end-to-end execution of go-to-market plans for Marathon content, including launch, seasonal updates, and live events. • Collaborate with the Principal Brand Manager and Product Marketing to plan and develop campaigns across all channels. • Manage milestone alignment, internal communications, and rollout strategy. • Translate brand strategy into clear, actionable briefs for trailers, key art, and promotional assets. • Work with internal and external creative teams, including SIE Creative Studios, to deliver high-impact creative that meets campaign goals. • Maintain consistency across all brand expressions through documentation, guidance, and real-time feedback. • Use player research, campaign data, and community sentiment to inform messaging and brand decisions. • Apply a player-first mindset to creative strategy, content rollout, and day-to-day decision-making. • Partner with Community, Social, Influencer, and Consumer Products teams to create cohesive campaigns across all touchpoints. • Coordinate legal, business, and stakeholder approvals to ensure timely delivery of assets and materials.

Role Description The Senior Director, Brand Strategy plays a critical role in shaping and delivering insight-driven brand strategy across client engagements. This individual is responsible for leading strategic workstreams, developing high-quality strategic outputs, and partnering closely with cross-functional teams to translate complex data into clear, actionable direction. This role requires a balance of analytical rigor and creative thinking, with the ability to uncover meaningful insights, define strategic opportunities, and guide teams in developing compelling brand narratives. The Senior Director serves as a key strategic partner to internal teams and clients, contributing to both ongoing business and new business efforts, while also supporting the growth and development of junior team members. What You’ll Do - Lead Strategic Development - Conduct and synthesize market, customer, and competitive analyses to inform brand strategy - Identify key questions, challenges, and opportunities that shape brand and business direction - Develop clear points of view on brand positioning, category dynamics, and growth opportunities - Translate Insight into Strategy - Uncover and articulate customer and market insights that drive decision-making - Develop strategic frameworks and brand positioning grounded in data and insight - Create clear, compelling creative briefs that inspire cross-functional teams - Drive Cross-Functional Collaboration - Partner closely with Creative, Account, Medical Strategy, and Engagement teams to ensure strategy is effectively translated into execution - Serve as a strategic resource and advisor across internal teams during development of communications and campaign work - Ensure alignment between strategic intent and execution across channels and touchpoints - Client Partnership and Business Growth - Contribute to strategic planning and execution across client engagements - Support and participate in client presentations, workshops, and key meetings - Contribute to new business efforts, including pitch development and strategic storytelling - Team Leadership and Development - Mentor and guide junior strategists, supporting their growth and development - Provide feedback and direction to elevate the quality of strategic thinking and outputs - Contribute to building a strong, collaborative, and insight-driven strategy discipline Qualifications - A strategic thinker with the ability to integrate data, insights, and creativity into clear direction - Strong analytical and synthesis skills, with the ability to distill complex information into actionable insights - An effective communicator, both verbally and in writing, with experience presenting to internal teams and clients - Collaborative and team-oriented, with the ability to work across disciplines and levels - Proactive and adaptable, with a problem-solving mindset and a willingness to take on new challenges - Demonstrates sound judgment and a growing ability to guide strategic decision-making Requirements - 6–8+ years of experience in brand strategy and planning within an agency environment, with 2+ years working in a healthcare, pharmaceutical, biotech, or life sciences category - Experience developing brand positioning, strategic frameworks, and insight-driven communications - Strong understanding of market research, competitive analysis, and customer insight development - Proven ability to contribute to client engagements and new business initiatives - Demonstrated ability to mentor or manage junior team members Benefits - At BGB, we combine scientific rigor with strategic and creative thinking to deliver meaningful impact for our clients and their brands. - We value curiosity, collaboration, and commitment to high-quality work. - You’ll be part of a team that is driven to solve complex challenges, build strong partnerships, and continuously elevate the role of strategy in healthcare communications. Salary Range $170,000 - $190,000 This position may be performed remotely within the United States. For candidates located outside the New York City area, compensation will be adjusted to reflect the applicable market for the employee’s primary work location. Final compensation will be determined based on geographic location, experience, qualifications, and other job-related factors. Company Description BGB Group is a healthcare communications agency that offers a wide range of services, including advertising, medical education, payer marketing, and consulting services. Known for excellence and professionalism, we’re hired as strategic and creative partners by our biopharmaceutical clients to drive category and brand awareness and growth.

Lead the organic social strategy to enhance brand engagement, develop high-quality content for various platforms, manage community interactions, and analyze performance to optimize social initiatives.

Paired is a global recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located. About Our Clients Our client is a fast-growing, health-focused direct-to-consumer lifestyle brand specializing in high-quality, plastic-free replacement straws for leading water bottle brand. Founded to solve hygiene and sustainability issues in everyday hydration products, the company focuses on eliminating plastic use, improving health safety through stainless steel materials, and delivering precision-fit solutions for consumers. They are looking for a Shopify Operator to take ownership of day-to-day business operations and support the company’s scaling efforts. Responsibilities - Manage daily Shopify store operations, including product listings, catalog updates, and backend maintenance - Oversee customer service workflows and ensure timely resolution of issues - Handle inventory tracking, forecasting, and coordination with suppliers - Manage purchase orders (POs), supplier communications, and shipment tracking - Coordinate with vendors to ensure stock availability and timely fulfillment - Build and maintain dashboards to track performance (sales, inventory, CAC, etc.) - Analyze business data and translate insights into actionable improvements - Maintain records of invoices, expenses, and basic bookkeeping tasks - Support financial tracking and reporting accuracy - Assist in onboarding new tools, software, and marketplaces - Support wholesale lead generation and management - Collaborate across marketing, SEO, and media buying initiatives - Identify operational inefficiencies and implement scalable systems - Own internal organization, documentation, and workflow optimization