Role Description As an entry‑level Paid Search Analyst, you will support our Paid Search Managers in developing, executing and optimizing paid search campaigns. Responsibilities include: - Budget monitoring & pacing: track daily and weekly budget pacing across multiple campaigns, proactively coordinating with search planners and buyers to ensure spending aligns with client objectives. - Campaign management: build and launch paid search, Demand Gen, Performance Max, App Download, and YouTube campaigns; monitor flight dates, start/stop campaigns on schedule, and maintain up‑to‑date budgets in the agency’s billing system. - Optimization implementation: execute daily, weekly and monthly optimizations (keyword expansions, bid adjustments, audience refinements, creative testing) to maximize performance. - Invoice reconciliation: reconcile media invoices and coordinate with account teams and media strategy leads to ensure accurate billing. - Reporting & analysis: pull and analyze performance data from Google Ads, Google Analytics and other platforms; prepare interim and final reports highlighting optimizations, insights and operational metrics for clients. - Keyword and ad copy support: assist with keyword research, ad copy writing and quality assurance to improve campaign relevance and efficiency. - Client presentations: prepare performance summaries and insights for client meetings; support the Search Department in new client presentations when needed. Qualifications - 1 + years’ experience in digital marketing (internships or co‑ops count) with familiarity using Google Ads and Google Analytics. - Google Ads certification is a plus. - Strong analytical and problem‑solving skills – comfortable working with data, identifying trends and recommending optimizations. - Exceptional organization and attention to detail – able to manage multiple budgets, campaigns and deadlines in a fast‑paced environment. - Excellent communication skills – capable of distilling technical insights into clear recommendations for teammates and clients. - Proficiency in Microsoft Excel, PowerPoint/Keynote and Word – skilled with pivot tables, formulas and data visualization. Benefits - Family - It comes first, on every list. Tombras has been family-run since day 1, we strive to facilitate a family-oriented environment rooted in supporting one another. - Dog-friendly offices - Flexible PTO - Generous parental leave for primary and non-primary caregivers - Medical (PPO or High Deductible option) for employee + dependents - 401(k) Participation - Employer-paid Dental & Vision - A company culture of promotions from within and an atmosphere allowing for varied and rapid career development. Company Description - Independence with scale – work in a third‑generation, family‑owned agency that has doubled in size over the last five years while maintaining the freedom to innovate. - Award‑winning culture – our work and people have been recognized by Ad Age, Fast Company, Effie, Cannes Lions and more. - Growth and learning – learn from Senior Paid Search Managers and Strategists who handle multi‑million‑dollar campaigns for national brands. You will gain hands‑on experience with Google Ads, YouTube and Shopping campaigns, and collaborate with data scientists, creatives and media experts across the agency. - High‑impact clients – contribute to campaigns for globally recognized brands.

• Launch, manage, and optimize paid campaigns (Meta, Google, etc.) • Monitor performance and improve key metrics (CPL, CPA, ROAS) • Run A/B tests across creatives, copy, and targeting • Manage budgets and scale campaigns efficiently • Collaborate with internal teams on campaign strategy and execution • Ensure proper tracking (Pixel, events, analytics tools)

• Own the global revenue marketing strategy and outcomes • Define and lead the end-to-end demand generation strategy aligned to company growth goals, ICPs, and GTM priorities • Translate revenue targets into measurable demand plans, forecasts, and investment strategies • Partner closely with Sales leadership on pipeline planning, account coverage, and forecast accuracy • Drive accountability for pipeline creation, progression, and conversion across segments and regions • Lead and scale demand generation programs • Field & Event Marketing: Design regional and executive programs that accelerate enterprise deal velocity • ABM: Lead a focused, sales-aligned account-based motion across priority segments • Integrated Campaigns: Drive cohesive, multi-channel campaigns that connect brand to pipeline • Paid Media & Digital: Own global paid and digital strategy across search, social, display, and emerging channels • Webinars & Virtual Programs: Build scalable digital programs that generate pipeline and extend thought leadership • Own Marketing operations and analytics • Lead Marketing Operations, including marketing tech stack, data infrastructure, campaign execution, and process optimization • Establish clear definitions, measurement frameworks, and attribution models in partnership with RevOps and Finance • Drive forecasting rigor, budget allocation, and ROI visibility across all marketing investments • Build a best-in-class marketing analytics function that delivers actionable insights on pipeline performance, conversion, and efficiency • Ensure data quality, governance, and seamless integration across systems • Operate with rigor and credibility • Inspect performance regularly, optimizing programs and spend based on impact and efficiency • Communicate pipeline health, forecasts, insights, and tradeoffs clearly to executive leadership • Bring a systems-thinking approach to scaling demand, balancing experimentation with repeatability • Build and lead a high-performing team • Lead, coach, and scale a global team across multiple demand functions • Clarify ownership, priorities, and success metrics for all team members

WHY DEPT®? We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA. We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter. At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build. THE ROLE: As an Account Coordinator, Retail Paid Search, you will be an expert in production work at DEPT® and will support your account teams by executing production tasks quickly, with high quality, and error-free. Our Account Coordinators are analytical, detail-oriented, and they understand the “Why” when it comes to activation strategy, budgeting, bidding, and testing methodology. As an Account Coordinator, you will have a good understanding of Paid Search, proficiency in Excel/Sheets, and experience in Retail Search. You will own activation strategy, campaign management, and communication of specific portions of client accounts. Our Account Coordinators are capable communicators and vital members of our large account teams at DEPT®! While DEPT® is a remote-first company, this role requires candidates to be located in either the Mountain or Pacific time zones. WHAT YOU’LL DO: - Developing a strong proficiency in core paid media channel execution within Amazon Search, Walmart Search, Best Buy Search and Target Search. - Determining the best methodology for a campaign build: overall theme, keywords, audiences, parameters, settings, ads, etc. to best hit client goals. - Monitoring campaigns daily to look for performance fluctuations and trends. - Developing client-facing performance write-ups for the Account Manager’s review. - Crafting clear and compelling internal and external communications. - Understanding different bidding methodologies (smart bidding vs manual) and the strategy behind the bid adjustments as well as owning the implementation from standard bids to other modifiers as needed. - Understanding key concepts around audience strategy (remarketing, audience targeting/layering, persona development). - Working collaboratively and cross-functionally across internal channels to manage project deliverables and ensure client satisfaction WHAT YOU BRING: - A minimum of 6 months’ paid search experience and be comfortable with topics such as budgeting, bidding, and testing methodology - Experience with at least one of the following retail platforms: Amazon Search, Walmart Search, Target Search or Best Buy Search - Proven prior work experience in a production-oriented or similar role - Strong analytical and reporting skills and be proficient in Excel; you already know vlookup, pivot tables, concatenating, text to columns, and love working with numbers - Candidates being considered for this role will be to be located in either the Mountain or Pacific time zones. Additional things that will impress us: - An Amazon/Walmart Search Ads certification - You are an energetic and creative search marketing enthusiast; eager to roll up your sleeves and be hands on, learn, and grow in the search engine marketing space - Strong written and verbal communication skills - You are entrepreneurial spirited and a self-starter; able to work both independently and in a team environment - A desire to stay current with the latest marketing trends WHAT DO WE OFFER? - Healthcare, Dental, and Vision coverage - 401K plan, plus matching - PTO - Paid Company Holidays - Parental Leave WE SUPPORT YOU BEING YOU: DEPT® is an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. We’re committed to an inclusive and barrier-free recruitment and selection process and workplace, regardless of anyone’s identity, background, beliefs, lifestyle, or disabilities. So tell us about any accommodations you need. It’s totally confidential and only used to make sure you feel fully supported at every step. DEPT® participates in E-Verify, meaning your Form I-9 information will be sent to the federal government to confirm you are authorized to work in the U.S. We are a B Corp-certified company passionate about purpose-driven work. Our hope is that you can feel good about the contributions DEPT® is making to the world and we always have an open door for your ideas in making the world a better place. DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Coach, eBay, and OpenAI. Learn more about DEPT® DIVERSITY, EQUITY, & INCLUSION At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives. Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine. We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us. Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here. #LI-remote The anticipated salary range for this position is listed below. Salary is based on a range of factors that include relevant experience, expertise, physical location, and organizational impact. This is based on a 40-hour workweek and leveling. Keep in mind, we’re flexible. US Remote Range $50,000—$60,000 USD