Home Alliance

• Own and execute a performance-driven marketing strategy tied directly to revenue goals • Oversee and optimize 100+ Google Business Profiles (GMBs), ensuring accuracy, rankings, reviews, and ongoing activity • Build and manage scalable operational systems for Local SEO, content production, and demand generation • Lead cross-functional teams (SEO, Content, Design, Demand Gen) with a focus on execution efficiency and accountability • Translate executive priorities into clear operational plans, KPIs, and weekly deliverables • Align lead generation volume with fulfillment/production capacity • Implement and enforce processes, SOPs, and automation across marketing functions • Manage marketing performance metrics, including CPL, CAC, ROI, and conversion rates • Establish real-time reporting dashboards and performance tracking systems • Continuously identify bottlenecks and optimize workflows for scale

• Lead, coach, and manage a KPI-driven HVAC sales team • Monitor performance (Revenue, Closing Ratio, Profitability, ADL) • Optimize lead distribution and sales workflows • Identify bottlenecks and implement fast, effective solutions • Support team members in improving conversion and ticket size • Handle escalations from clients and contractors • Run регуляр check-ins and performance reviews • Drive accountability and consistent sales performance

• Following up with customers after technician visits or estimates • Managing communication via calls, SMS, and email until a clear outcome is reached • Working with field teams to structure offers, pricing adjustments, or service alternatives • Handling objections and increasing conversion rates • Explaining scope of work (repairs, installations, upgrades, etc.) in a clear, confident way • Tracking all activity in CRM • Consistently hitting weekly and monthly targets

• Lead, coach, and manage a KPI-driven HVAC sales team • Monitor performance (Revenue, Closing Ratio, Profitability, ADL) • Optimize lead distribution and sales workflows • Identify bottlenecks and implement fast, effective solutions • Support team members in improving conversion and ticket size • Handle escalations from clients and contractors • Run регуляр check-ins and performance reviews • Drive accountability and consistent sales performance

• Coordinate marketing initiatives across organic, paid, and brand channels • Manage campaigns from planning to execution and reporting • Align teams (content, paid media, SEO, design, sales) • Support SEO, content, and social growth initiatives • Assist in managing paid campaigns (Google, Meta) • Track performance, budgets, and timelines • Maintain dashboards and marketing KPIs • Identify bottlenecks and improve workflows • Ensure accountability and follow-through across projects

• Own and execute a performance-driven marketing strategy tied directly to revenue goals • Oversee and optimize 100+ Google Business Profiles (GMBs), ensuring accuracy, rankings, reviews, and ongoing activity • Build and manage scalable operational systems for Local SEO, content production, and demand generation • Lead cross-functional teams (SEO, Content, Design, Demand Gen) with a focus on execution efficiency and accountability • Translate executive priorities into clear operational plans, KPIs, and weekly deliverables • Align lead generation volume with fulfillment/production capacity • Implement and enforce processes, SOPs, and automation across marketing functions • Manage marketing performance metrics, including CPL, CAC, ROI, and conversion rates • Establish real-time reporting dashboards and performance tracking systems • Continuously identify bottlenecks and optimize workflows for scale

• Lead, coach, and manage a KPI-driven HVAC sales team • Monitor performance (Revenue, Closing Ratio, Profitability, ADL) • Optimize lead distribution and sales workflows • Identify bottlenecks and implement fast, effective solutions • Support team members in improving conversion and ticket size • Handle escalations from clients and contractors • Run регуляр check-ins and performance reviews • Drive accountability and consistent sales performance

• Following up with customers after technician visits or estimates • Managing communication via calls, SMS, and email until a clear outcome is reached • Working with field teams to structure offers, pricing adjustments, or service alternatives • Handling objections and increasing conversion rates • Explaining scope of work (repairs, installations, upgrades, etc.) in a clear, confident way • Tracking all activity in CRM • Consistently hitting weekly and monthly targets

• Following up with customers after technician visits or estimates • Managing communication via calls, SMS, and email until a clear outcome is reached • Working with field teams to structure offers, pricing adjustments, or service alternatives • Handling objections and increasing conversion rates • Explaining scope of work (repairs, installations, upgrades, etc.) in a clear, confident way • Tracking all activity in CRM • Consistently hitting weekly and monthly targets

• Plan, manage, and execute marketing and Local SEO projects from kickoff through completion. • Coordinate tasks between SEO specialists, content writers, designers, developers, and marketing stakeholders. • Manage timelines, deliverables, and project workflows across multiple campaigns. • Oversee Local SEO initiatives, including listing optimization, citation management, and local content efforts. • Support optimization and management of business profiles on Google Business Profile. • Monitor campaign progress, track KPIs, and ensure projects meet deadlines and quality standards. • Serve as the primary communication point between internal teams, leadership, and/or clients. • Organize project documentation, marketing calendars, and reporting processes. • Identify workflow improvements to increase marketing team efficiency. • Ensure marketing deliverables align with SEO and business objectives.