• Launch, manage, and optimize paid campaigns (Meta, Google, etc.) • Monitor performance and improve key metrics (CPL, CPA, ROAS) • Run A/B tests across creatives, copy, and targeting • Manage budgets and scale campaigns efficiently • Collaborate with internal teams on campaign strategy and execution • Ensure proper tracking (Pixel, events, analytics tools)

• Own the global revenue marketing strategy and outcomes • Define and lead the end-to-end demand generation strategy aligned to company growth goals, ICPs, and GTM priorities • Translate revenue targets into measurable demand plans, forecasts, and investment strategies • Partner closely with Sales leadership on pipeline planning, account coverage, and forecast accuracy • Drive accountability for pipeline creation, progression, and conversion across segments and regions • Lead and scale demand generation programs • Field & Event Marketing: Design regional and executive programs that accelerate enterprise deal velocity • ABM: Lead a focused, sales-aligned account-based motion across priority segments • Integrated Campaigns: Drive cohesive, multi-channel campaigns that connect brand to pipeline • Paid Media & Digital: Own global paid and digital strategy across search, social, display, and emerging channels • Webinars & Virtual Programs: Build scalable digital programs that generate pipeline and extend thought leadership • Own Marketing operations and analytics • Lead Marketing Operations, including marketing tech stack, data infrastructure, campaign execution, and process optimization • Establish clear definitions, measurement frameworks, and attribution models in partnership with RevOps and Finance • Drive forecasting rigor, budget allocation, and ROI visibility across all marketing investments • Build a best-in-class marketing analytics function that delivers actionable insights on pipeline performance, conversion, and efficiency • Ensure data quality, governance, and seamless integration across systems • Operate with rigor and credibility • Inspect performance regularly, optimizing programs and spend based on impact and efficiency • Communicate pipeline health, forecasts, insights, and tradeoffs clearly to executive leadership • Bring a systems-thinking approach to scaling demand, balancing experimentation with repeatability • Build and lead a high-performing team • Lead, coach, and scale a global team across multiple demand functions • Clarify ownership, priorities, and success metrics for all team members

WHY DEPT®? We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA. We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter. At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build. THE ROLE: As an Account Coordinator, Retail Paid Search, you will be an expert in production work at DEPT® and will support your account teams by executing production tasks quickly, with high quality, and error-free. Our Account Coordinators are analytical, detail-oriented, and they understand the “Why” when it comes to activation strategy, budgeting, bidding, and testing methodology. As an Account Coordinator, you will have a good understanding of Paid Search, proficiency in Excel/Sheets, and experience in Retail Search. You will own activation strategy, campaign management, and communication of specific portions of client accounts. Our Account Coordinators are capable communicators and vital members of our large account teams at DEPT®! While DEPT® is a remote-first company, this role requires candidates to be located in either the Mountain or Pacific time zones. WHAT YOU’LL DO: - Developing a strong proficiency in core paid media channel execution within Amazon Search, Walmart Search, Best Buy Search and Target Search. - Determining the best methodology for a campaign build: overall theme, keywords, audiences, parameters, settings, ads, etc. to best hit client goals. - Monitoring campaigns daily to look for performance fluctuations and trends. - Developing client-facing performance write-ups for the Account Manager’s review. - Crafting clear and compelling internal and external communications. - Understanding different bidding methodologies (smart bidding vs manual) and the strategy behind the bid adjustments as well as owning the implementation from standard bids to other modifiers as needed. - Understanding key concepts around audience strategy (remarketing, audience targeting/layering, persona development). - Working collaboratively and cross-functionally across internal channels to manage project deliverables and ensure client satisfaction WHAT YOU BRING: - A minimum of 6 months’ paid search experience and be comfortable with topics such as budgeting, bidding, and testing methodology - Experience with at least one of the following retail platforms: Amazon Search, Walmart Search, Target Search or Best Buy Search - Proven prior work experience in a production-oriented or similar role - Strong analytical and reporting skills and be proficient in Excel; you already know vlookup, pivot tables, concatenating, text to columns, and love working with numbers - Candidates being considered for this role will be to be located in either the Mountain or Pacific time zones. Additional things that will impress us: - An Amazon/Walmart Search Ads certification - You are an energetic and creative search marketing enthusiast; eager to roll up your sleeves and be hands on, learn, and grow in the search engine marketing space - Strong written and verbal communication skills - You are entrepreneurial spirited and a self-starter; able to work both independently and in a team environment - A desire to stay current with the latest marketing trends WHAT DO WE OFFER? - Healthcare, Dental, and Vision coverage - 401K plan, plus matching - PTO - Paid Company Holidays - Parental Leave WE SUPPORT YOU BEING YOU: DEPT® is an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. We’re committed to an inclusive and barrier-free recruitment and selection process and workplace, regardless of anyone’s identity, background, beliefs, lifestyle, or disabilities. So tell us about any accommodations you need. It’s totally confidential and only used to make sure you feel fully supported at every step. DEPT® participates in E-Verify, meaning your Form I-9 information will be sent to the federal government to confirm you are authorized to work in the U.S. We are a B Corp-certified company passionate about purpose-driven work. Our hope is that you can feel good about the contributions DEPT® is making to the world and we always have an open door for your ideas in making the world a better place. DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Coach, eBay, and OpenAI. Learn more about DEPT® DIVERSITY, EQUITY, & INCLUSION At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives. Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine. We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us. Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here. #LI-remote The anticipated salary range for this position is listed below. Salary is based on a range of factors that include relevant experience, expertise, physical location, and organizational impact. This is based on a 40-hour workweek and leveling. Keep in mind, we’re flexible. US Remote Range $50,000—$60,000 USD

Role Description Wir suchen einen erfahrenen Spezialisten für Paid Social Advertising, der unser Acquisition Team verstärkt. Deine Hauptaufgabe wird die eigenständige Skalierung unserer Meta-Kampagnen mit klarem Fokus auf profitabler Neukundenakquise sein. - Eigenständige Skalierung unserer Meta-Kampagnen mit klarem Fokus auf profitabler Neukundenakquise - Leidenschaftliche Analyse des gesamten Funnels vom ersten Ad-Klick bis zum Checkout, und Identifikation konkreter Optimierungshebel (Hook, Angle, Offer, LP, UX, Trust-Elemente, Checkout) - Entwicklung und Optimierung skalierbarer Direct-Response-Funnels mit starkem Fokus auf Long-Form-Formate wie VSLs - Strategische Weiterentwicklung unserer Creative-Strategie über Static & UGC hinaus, mit klarem Blick auf die Zukunft von D2C Performance - Enge Zusammenarbeit mit Direct Response Copy, Creative Strategy und CRO, um Performance-Hypothesen schnell zu testen und iterativ zu verbessern - Aufbau und Weiterentwicklung eines strukturierten Creative-Testing-Frameworks (Hooks, Angles, Mechanisms, Objection Handling) - Datengetriebene Steuerung anhand von CAC, LTV, und Funnel-Metriken - Kontinuierliche Markt-, Wettbewerbs- und US-Research, um Performance-Impulse frühzeitig zu erkennen Qualifications - Mindestens 2 Jahre Hands-on Erfahrung im Paid Social Advertising (Meta) - Mindestens 2 Jahre Erfahrung im E-Commerce (idealerweise im Supplements-, Beauty- oder Cosmetics-Bereich) - Fundiertes Verständnis von Direct Response Marketing und Performance-Funnels - Du analysierst Zahlen nicht nur, du leitest konkrete Hypothesen und Tests daraus ab - Du weißt, dass Static Ads und klassisches UGC wichtig sind, aber erkennst auch, dass Long-Form-Formate wie VSLs die Zukunft im D2C-Bereich prägen - Erfahrung in der Konzeption oder strategischen Mitentwicklung von Performance Creatives - Strukturierte, eigenständige und lösungsorientierte Arbeitsweise - Deutsch & Englisch fließend Requirements - Erfahrung mit Long-Form/VSL-Funnels - Subscription-Modelle oder hohe AOV-Produkte - Erfahrung mit Figma, Canva oder anderen Creative-Tools - TikTok Paid Erfahrung Benefits - 100 % flexible Gestaltung deines Arbeitstags - Alles, was du für die Arbeit von zu Hause aus brauchst - Arbeiten im Home Office oder in unserem Büro in Berlin - Gemütliches Berliner Büro mit kostenlosen Snacks und Getränken - 75% MA Rabatt auf Bestellungen bis zu einem Warenwert von 100 Euro pro Monat - BaV, BkV, und vieles mehr gehören zum Standard Diversity & Inclusion Statement mammaly hat eine diverse und inklusive Belegschaft. Chancengleichheit wird in unserer Unternehmenskultur gelebt. Unabhängig von ethnischer Zugehörigkeit, kulturellem Hintergrund, Geschlecht, Nationalität, Religion, Behinderung oder sexueller Orientierung - du bist bei uns willkommen. Bei uns kannst du dein ganzes Selbst in deine Arbeit einbringen - egal woher du kommst, welchen Style du hast, wen du liebst oder woran du glaubst.