WHY DEPT®? We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA. We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter. At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build. THE ROLE: As an Account Coordinator, Retail Paid Search, you will be an expert in production work at DEPT® and will support your account teams by executing production tasks quickly, with high quality, and error-free. Our Account Coordinators are analytical, detail-oriented, and they understand the “Why” when it comes to activation strategy, budgeting, bidding, and testing methodology. As an Account Coordinator, you will have a good understanding of Paid Search, proficiency in Excel/Sheets, and experience in Retail Search. You will own activation strategy, campaign management, and communication of specific portions of client accounts. Our Account Coordinators are capable communicators and vital members of our large account teams at DEPT®! While DEPT® is a remote-first company, this role requires candidates to be located in either the Mountain or Pacific time zones. WHAT YOU’LL DO: - Developing a strong proficiency in core paid media channel execution within Amazon Search, Walmart Search, Best Buy Search and Target Search. - Determining the best methodology for a campaign build: overall theme, keywords, audiences, parameters, settings, ads, etc. to best hit client goals. - Monitoring campaigns daily to look for performance fluctuations and trends. - Developing client-facing performance write-ups for the Account Manager’s review. - Crafting clear and compelling internal and external communications. - Understanding different bidding methodologies (smart bidding vs manual) and the strategy behind the bid adjustments as well as owning the implementation from standard bids to other modifiers as needed. - Understanding key concepts around audience strategy (remarketing, audience targeting/layering, persona development). - Working collaboratively and cross-functionally across internal channels to manage project deliverables and ensure client satisfaction WHAT YOU BRING: - A minimum of 6 months’ paid search experience and be comfortable with topics such as budgeting, bidding, and testing methodology - Experience with at least one of the following retail platforms: Amazon Search, Walmart Search, Target Search or Best Buy Search - Proven prior work experience in a production-oriented or similar role - Strong analytical and reporting skills and be proficient in Excel; you already know vlookup, pivot tables, concatenating, text to columns, and love working with numbers - Candidates being considered for this role will be to be located in either the Mountain or Pacific time zones. Additional things that will impress us: - An Amazon/Walmart Search Ads certification - You are an energetic and creative search marketing enthusiast; eager to roll up your sleeves and be hands on, learn, and grow in the search engine marketing space - Strong written and verbal communication skills - You are entrepreneurial spirited and a self-starter; able to work both independently and in a team environment - A desire to stay current with the latest marketing trends WHAT DO WE OFFER? - Healthcare, Dental, and Vision coverage - 401K plan, plus matching - PTO - Paid Company Holidays - Parental Leave WE SUPPORT YOU BEING YOU: DEPT® is an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. We’re committed to an inclusive and barrier-free recruitment and selection process and workplace, regardless of anyone’s identity, background, beliefs, lifestyle, or disabilities. So tell us about any accommodations you need. It’s totally confidential and only used to make sure you feel fully supported at every step. DEPT® participates in E-Verify, meaning your Form I-9 information will be sent to the federal government to confirm you are authorized to work in the U.S. We are a B Corp-certified company passionate about purpose-driven work. Our hope is that you can feel good about the contributions DEPT® is making to the world and we always have an open door for your ideas in making the world a better place. DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Coach, eBay, and OpenAI. Learn more about DEPT® DIVERSITY, EQUITY, & INCLUSION At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives. Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine. We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us. Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here. #LI-remote The anticipated salary range for this position is listed below. Salary is based on a range of factors that include relevant experience, expertise, physical location, and organizational impact. This is based on a 40-hour workweek and leveling. Keep in mind, we’re flexible. US Remote Range $50,000—$60,000 USD

Role Description Wir suchen einen erfahrenen Spezialisten für Paid Social Advertising, der unser Acquisition Team verstärkt. Deine Hauptaufgabe wird die eigenständige Skalierung unserer Meta-Kampagnen mit klarem Fokus auf profitabler Neukundenakquise sein. - Eigenständige Skalierung unserer Meta-Kampagnen mit klarem Fokus auf profitabler Neukundenakquise - Leidenschaftliche Analyse des gesamten Funnels vom ersten Ad-Klick bis zum Checkout, und Identifikation konkreter Optimierungshebel (Hook, Angle, Offer, LP, UX, Trust-Elemente, Checkout) - Entwicklung und Optimierung skalierbarer Direct-Response-Funnels mit starkem Fokus auf Long-Form-Formate wie VSLs - Strategische Weiterentwicklung unserer Creative-Strategie über Static & UGC hinaus, mit klarem Blick auf die Zukunft von D2C Performance - Enge Zusammenarbeit mit Direct Response Copy, Creative Strategy und CRO, um Performance-Hypothesen schnell zu testen und iterativ zu verbessern - Aufbau und Weiterentwicklung eines strukturierten Creative-Testing-Frameworks (Hooks, Angles, Mechanisms, Objection Handling) - Datengetriebene Steuerung anhand von CAC, LTV, und Funnel-Metriken - Kontinuierliche Markt-, Wettbewerbs- und US-Research, um Performance-Impulse frühzeitig zu erkennen Qualifications - Mindestens 2 Jahre Hands-on Erfahrung im Paid Social Advertising (Meta) - Mindestens 2 Jahre Erfahrung im E-Commerce (idealerweise im Supplements-, Beauty- oder Cosmetics-Bereich) - Fundiertes Verständnis von Direct Response Marketing und Performance-Funnels - Du analysierst Zahlen nicht nur, du leitest konkrete Hypothesen und Tests daraus ab - Du weißt, dass Static Ads und klassisches UGC wichtig sind, aber erkennst auch, dass Long-Form-Formate wie VSLs die Zukunft im D2C-Bereich prägen - Erfahrung in der Konzeption oder strategischen Mitentwicklung von Performance Creatives - Strukturierte, eigenständige und lösungsorientierte Arbeitsweise - Deutsch & Englisch fließend Requirements - Erfahrung mit Long-Form/VSL-Funnels - Subscription-Modelle oder hohe AOV-Produkte - Erfahrung mit Figma, Canva oder anderen Creative-Tools - TikTok Paid Erfahrung Benefits - 100 % flexible Gestaltung deines Arbeitstags - Alles, was du für die Arbeit von zu Hause aus brauchst - Arbeiten im Home Office oder in unserem Büro in Berlin - Gemütliches Berliner Büro mit kostenlosen Snacks und Getränken - 75% MA Rabatt auf Bestellungen bis zu einem Warenwert von 100 Euro pro Monat - BaV, BkV, und vieles mehr gehören zum Standard Diversity & Inclusion Statement mammaly hat eine diverse und inklusive Belegschaft. Chancengleichheit wird in unserer Unternehmenskultur gelebt. Unabhängig von ethnischer Zugehörigkeit, kulturellem Hintergrund, Geschlecht, Nationalität, Religion, Behinderung oder sexueller Orientierung - du bist bei uns willkommen. Bei uns kannst du dein ganzes Selbst in deine Arbeit einbringen - egal woher du kommst, welchen Style du hast, wen du liebst oder woran du glaubst.

• Own the client internally and ensure every service provided is aligned with our Partnership goals • Having a broader approach to the role, not just focusing on PPC, but considering all the services provided to our clients • Own 100% of client communication. Managing clients’ expectations clearly and properly. Client response time is expected to be within 1 hour during mandatory working hours • Create, launch and manage Amazon PPC ads campaigns to meet clients’ goals. • Closely monitoring PPC spending and budget to maximize profitability • Perform keyword research on new products to be launched, and update existing products to stay on top of trends. • Monitor competitors and Amazon trends to make sure we are offering the best approach to our clients. • Analyze past performance of our brands to ensure we meet expectations, as well as detecting performance issues in advance • Analyze, interpret, and create action plans for daily, weekly and monthly analytics reporting focusing on Main KPIs aligned with our clients’ goals. • Working in Bulk Sheets to improve optimization. Understanding different reports to deploy new growth strategies and reports • Collaborating with Customer Success Managers, Data Analysts, Brand Managers and PPC Managers, while owning the account strategies and meeting expectations. • Providing top quality services (5/5) to meet high standards in customer satisfaction.

About LawnStarter LawnStarter is the nation's leading on-demand marketplace for lawn care and outdoor services, with $100M+ in annual bookings across three brands. We connect homeowners with vetted local Pros for everything from weekly mowing to landscaping, pool care, and beyond. About the Growth Team The Growth team owns customer acquisition, the engine that powers everything else. We're responsible for bringing in 150,000+ new customers per year across Google Ads, Bing, and organic channels. Paid search is our largest and most complex channel, spanning three brands (LawnStarter, Lawn Love, Home Gnome) across hundreds of local markets with intense seasonality. Core mowing is the heart of the business, and Responsive Search Ads and Dynamic Search Ads are the workhorses that drive it. The Role You'll own paid search strategy and execution across our entire portfolio. This is an IC role; you're not managing people, you're managing millions in ad spend. You'll work directly in the accounts daily while also thinking strategically about how to scale efficiently. What makes this role different: - Multi-brand complexity: You're running campaigns for three brands that compete in overlapping markets. Figuring out positioning and budget allocation without cannibalization is a real puzzle. - RSA, DSA, and beyond: Core mowing spans 200+ local markets across three brands. Beyond RSA and DSA, you'll work across PMax, AI Search Max, and Demand Gen — managing creative testing, feed coverage, and campaign structure at scale requires systems thinking across Google's full inventory. - Seasonality is extreme: Lawn care demand swings 5x between winter and spring. You'll need to nail timing on spend ramps, pauses, and reactivation campaigns. - Full-funnel ownership: Your responsibility doesn't stop at the click. You own the customer experience from ad impression through first service complete — landing page performance, conversion tracking integrity, and customer journey QA are all part of your remit. - Direct business impact: Paid search is our #1 acquisition channel. Your decisions directly affect whether we hit growth targets. What You'll Own - Responsive Search Ads & Dynamic Search Ads: Own RSA and DSA strategy for core mowing across Google and Bing — creative testing, feed coverage, campaign structure, and bidding - Performance Max, AI Search Max & Demand Gen: Run and optimize PMax, AI Search Max, and Demand Gen campaigns alongside core search — understanding where each campaign type fits in the funnel and how they interact - Smart bidding strategy: Define and manage tCPA, tROAS, and portfolio bid strategies across brands and campaign types; audit alignment between bid strategy, goal type, and funnel stage - Attribution & conversion infrastructure: Own attribution tracking setup, event tracking implementation, and conversion loop QA — ensuring every touchpoint is measured accurately and the data feeding smart bidding is trustworthy - Landing page & customer journey optimization: Drive landing page testing, QA the full customer experience from click through first service complete, and identify where the funnel leaks between ad click and completed job - Multi-brand strategy: Manage LawnStarter, Lawn Love, and Home Gnome campaigns with clear positioning and minimal cannibalization - Budget allocation: Decide where dollars go across brands, markets, and campaign types to maximize ROAS - Testing roadmap: Run structured experiments on bidding strategies, ad copy, landing pages, and audience segments - Reporting & insights: Build dashboards, surface insights, and translate data into action Problems to Solve RSA creative testing at scale We run three brands across 200+ local markets, which means hundreds of ad groups each needing relevant, high-performing RSA creative. How do you build a testing framework that surfaces what actually moves the needle—without drowning in variations? DSA coverage and quality Dynamic Search Ads can unlock long-tail coverage we'd never build manually, but DSA quality depends on page structure and content. How do you audit coverage gaps, suppress irrelevant queries, and make DSA a reliable driver rather than a leaky bucket? Multi-brand positioning without cannibalization We have three brands bidding in overlapping markets. When should they compete? When should one brand own a market? How do you allocate budget across brands when they're all trying to grow? Navigating extreme seasonality Demand drops 80% in winter and spikes in spring. Getting the timing right on spend ramps, pausing markets, and reactivation campaigns is the difference between hitting targets and missing them. Proving incrementality Not all conversions are created equal. Some would have happened anyway. How do you measure true incrementality and shift spend toward campaigns that actually drive new customers? What Success Looks Like (Year 1) - Hit NCA targets: Deliver your share of 150k+ new customer acquisitions at target CAC - Improve ROAS: Measurable improvement in blended ROAS across the core mowing portfolio - Reduce wasted spend: Identify and eliminate underperforming campaigns, keywords, and markets - Build systems: Create dashboards, processes, and playbooks that make the channel more manageable