Product Marketing Manager Location: Remote Must reside in either the Central or Eastern time zone Reports To: Sr. Product Manager Instructional Empowerment (IE) is a mission-driven organization dedicated to ending generational poverty and eliminating achievement gaps through rigorous Tier 1 instruction that ensures deeper learning for ALL students. About the Role We are seeking a revenue-oriented Product Marketing Manager (PMM) to lead go-to-market strategy, sales enablement, and product positioning across our portfolio with a specific focus on school employee observation and evaluation. This is not a brand marketing role. This is a commercial, pipeline-impact position focused on accelerating revenue, increasing win rates, and driving expansion within K–12 school districts. The PMM operates at the intersection of Product, Business Development, and Marketing — ensuring our solutions are clearly differentiated, sales teams are equipped to win, and launches translate into measurable revenue impact. This role requires prior sales and/or marketing experience. K–12 commercial experience (sales, marketing, product, or product marketing within school districts) is highly preferred. An educator background is not required. What You’ll Own Go-To-Market & Revenue Strategy - Lead end-to-end go-to-market strategy for new products (including professional development and use of proprietary software) enhancements and service offerings. - Define Individual Customer Profiles (ICPs), buyer personas, and district-level decision drivers. - Develop differentiated positioning and messaging aligned to competitive realities. - Build launch strategies that directly support pipeline creation and deal acceleration. - Identify cross-sell and expansion opportunities within existing accounts. - Partner with Business Development to align messaging to each stage of the consultative sales cycle. Sales Enablement & Commercial Execution - Develop high-impact sales tools in collaboration with subject matter experts, including: - Sales decks - Competitive battlecards - Case studies - Board-ready adoption materials - ROI messaging - Campaign narratives - Improve underperforming collateral using win/loss analysis and performance data. - Equip sales teams with messaging that shortens sales cycles and improves close rates. Customer & Market Intelligence - Conduct voice-of-customer research (interviews, advisory groups, surveys, win/loss analysis). - Monitor competitive positioning and district funding trends. - Translate insight into actionable recommendations for Product roadmap and commercial strategy. Performance & Revenue Impact - Analyze pipeline data, win rates, evaluation adoption, purchase, and implementation sales cycle velocity, and adoption metrics. - Measure Go-to- Market effectiveness and optimize based on performance. - Provide leadership with strategic recommendations to increase market penetration and Annual Recurring Revenue growth. Required Qualifications - 5+ years of experience in product marketing, sales, marketing, go-to-market strategy, or revenue enablement. - Direct sales and/or marketing experience required. - Experience supporting complex, consultative B2B sales cycles. - Demonstrated success developing positioning and enablement that drives measurable revenue impact. - Strong analytical skills with the ability to turn data into commercial strategy. - Experience working cross-functionally with Product, Marketing, and Sales leadership. - Strong business acumen and comfort operating in a revenue-driven environment. Highly Preferred - Experience K-12 industry, Ed-Tech or Teacher Evaluation experience - Experience selling to or marketing within public school districts. - Familiarity with district-level buying processes, funding cycles, and board approval dynamics. What We Offer? At Instructional Empowerment, you’ll be part of a passionate, mission-driven team working to transform K–12 education. We offer a collaborative, inclusive work culture, opportunities for professional growth, and the chance to make a tangible impact on students, schools, and communities. Salary range- $90,000-$100,000 Competitive compensation and benefits package - 100% paid medical/dental/vision/LTD/STD/Life (Employee & Dependents) - 15 Days PTO given upfront in your first year - 8 Paid Holidays + 2 Floating Holidays - 401K plan - 4% company match - Exceptional Onboarding Process - And many more benefits Want to learn more about Instructional Empowerment? - Visit our website at: www.instructionalempowerment.com - Follow us on Facebook - See what our employees have to say Glassdoor - Like us on Instagram This is a remote role with approximately 25% travel for events and conferences. EEO Statement Instructional Empowerment provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, age, sex, gender identity or expression, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

• Own the end‑to‑end GTM strategy for key product lines (Service, Projects, AI) and major releases — from market assessment to launch and lifecycle growth. • Develop and maintain segment‑ and vertical‑specific GTM playbooks (ICP, personas, use cases, messaging, channels, and sales motions). • Partner with Product and CMO on annual and quarterly GTM planning: prioritization of launches, themes, and campaigns that ladder into revenue targets. • Turn platform roadmap into a cohesive story (themes, value pillars, release narratives) instead of isolated feature drops. • Lead positioning and messaging for the BuildOps platform, product lines, and key features — with a sharp focus on vertical AI differentiation and business outcomes. • Craft narratives that are technical enough for operators and IT, but accessible to finance and owners; test and refine through customer, prospect, and partner feedback. • Ensure a consistent story across surfaces (website, sales decks, emails, in‑app messaging, events, PR, and partners). • Build and run a standard GTM launch process (tiering, requirements, checklists, timelines) that Product and GTM teams can rely on. • For each launch, own: launch brief, messaging, enablement, customer comms, and measurement plan (adoption, revenue, and pipeline impact).

Role Description This position is posted by Jobgether on behalf of a partner company. We are currently looking for a VP, Solutions Marketing. In this pivotal role, you will spearhead a team of product marketers, driving revenue growth and market share enhancement. Your leadership will be critical as we navigate the competitive landscape of both established and emerging AI products. You'll develop go-to-market strategies and compelling narratives that resonate with our audience. This is an opportunity to significantly impact business outcomes as we lead the transition to agentic AI. Accountabilities - Lead and develop a team of 7+ product marketing managers accountable for product categories. - Define and evolve go-to-market strategies that result in measurable revenue growth. - Craft messaging architectures that align product features with business outcomes. - Collaborate with marketing, enablement, and sales to ensure strategic activation. - Utilize market intelligence to inform strategic decisions and product positioning. Qualifications - 14+ years of product marketing or relevant experience with a B2B SaaS or AI focus. - Proven ability to lead and nurture high-performing marketing teams. - Strong business acumen with rapid market learning capabilities. - Exceptional storytelling and messaging skills for complex products. - Proven ability to collaborate across teams and drive initiatives forward. - Domain expertise in financial services, private equity, or professional services is a plus. - Bachelor's degree; MBA or advanced degree preferred. Benefits - Professional development opportunities with training reimbursement. - Modern work environment that values flexibility and collaboration. - Comprehensive wellness programs and flexible time off. - Family-formation benefits and support during important life events. - Paid volunteer time off and a donation matching program for community support.

About Gusto At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff—like payroll, health insurance, 401(k)s, and HR—so owners can focus on their craft and customers. With teams in Denver, San Francisco, and New York, we’re proud to support more than 400,000 small businesses across the country, and we’re building a workplace that represents and celebrates the customers we serve. Learn more about our Total Rewards philosophy. By the Numbers: - Named #1 best software for small business of 2024 by G2 - 2,700+ employees in the United States, Canada, Mexico, and Turkiye and growing - Over $500M in annual revenue - The SMB market is large (and growing!) with huge opportunities for Gusto to make an incredible impact for SMBs - There are 6.2M employers in the US, 98% have fewer than 100 employees (1) - 550,000 new businesses are created each year in the US (1) What Product Management is like at Gusto: - Our Product team is lean, which means you’ll have a high degree of impact and ownership. We believe in smaller, empowered teams that move quickly with less overhead. You’ll move fast by pairing sharp product judgment with fluency in AI tools — automating what slows teams down and amplifying what makes them creative and high-performing. - We’re boundaryless builders. Lines between roles are intentionally blurred, and our PMs do whatever it takes to deliver outcomes. You’ll prototype, automate, design, and ship — using AI as your co-builder to turn problems into durable solutions that deliver customer value with urgency and care. - We’re here to serve small and medium businesses. Gusto has a strong mission-driven culture, and we care deeply about lifting up these business owners — building technology for an AI-first world that gives them the superpowers to run and grow their businesses with confidence. - We’re comfortable with change. Our environment moves fast, and PMs here thrive in ambiguity — blending curiosity, experimentation, and AI-native craft to shape how products (and work itself) are built at Gusto. About the Team: We’re looking for a Principal Product Manager to lead Growth for Gusto Pro, our product specifically built for Accountants. Accountants play a critical role within the Gusto ecosystem. They are one of our largest user groups, but also act as a one-to-many growth engine by referring their small business clients to use Gusto as their payroll provider, generating a substantial portion of our total revenue. We have ambitious plans to become the most efficient platform for accountants to deliver payroll & advisory services to their clients and help millions of small businesses as a result. If you enjoy uncovering & solving big customer problems, driving experimentation, and identifying new ways to propel the growth of a referral-driven business model, we’d love to hear from you. Here’s what you’ll do day-to-day: - Ownership: Lead product discovery to uncover/deeply understand customer problems and test risky assumptions - North Star: Create a long-term vision and strategy that defines the big problems we can solve well with durable competitive advantage - Collaborate: Partner closely with Engineering, Design, and Data Science on all stages of the product development process, and the Revenue teams to co-create hypotheses and support a sales and product-driven growth engine - Run A/B tests and lean experiments to quickly prove out hypotheses and test new concepts, always looking for ways to get stronger signal on new ideas - Rapidly execute and iterate with an emphasis on user delight, impact, and learning. Regularly take risks and make calculated tradeoffs - Define, measure, and improve key product and business metrics Here’s what we're looking for: - 8+ years of hands-on Product Management experience - Proven track record of leading growth teams and running clean A/B tests that deliver impactful results - The intangibles: Natural curiosity, grit, customer obsession, and humility - Strong product discovery and analytics skills - The ability to tell a compelling story that drives alignment and inspires action - Strong collaboration skills; ability to quickly build trust with Revenue and Product teams - A passion for helping small and medium size businesses - A strong POV on building products in the age of AI; experience building AI-driven features is a big bonus If you don't think you meet all of the criteria above but still are interested in the job, please apply. Nobody checks every box, and we're looking for someone excited to join the team. Our cash compensation amount for this role is $179,000/yr to $224,000/yr in Denver & most major metro locations, and $210,000/yr to $263,000/yr for San Francisco, Seattle & New York. Final offer amounts are determined by multiple factors including candidate location, experience and expertise and may vary from the amounts listed above. Where do PMs at Gusto work? We have offices in Denver, San Francisco, and New York and have remote team members across the US and Canada. We are also actively hiring for the following hubs: Toronto, Canada, Los Angeles, CA, and Seattle, WA. Our open roles will specify on the careers page and in the job description where the position is eligible for work. (1) Business Applications with Planned Wages (www.census.gov) Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles, Gusto's subsidiary, whose physical office is in Scottsdale. Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas. When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required. This includes non-office days for hybrid employees. Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto. Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates perform to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey, please fill out this form and a member of our team will get in touch with you. Gusto takes security and protection of your personal information very seriously. Please review our Fraudulent Activity Disclaimer. Personal information collected and processed as part of your Gusto application will be subject to Gusto's Applicant Privacy Notice.