Instructional Empowerment

• Communicate and implement high quality teaching actions across a District • Facilitate large professional development workshops with high accountability to participant learning outcomes • Assist leaders in action planning and school improvement through data analysis • Conduct onsite professional learning sessions and small group coaching/instructional rounds • Provide virtual sessions and small group instruction on using the iObservation tool for data collection

• Lead go-to-market strategy for new and existing products • Define ICPs, buyer personas, and district decision drivers • Develop clear, differentiated messaging and product narratives • Align positioning across Product, Sales, and Marketing to support revenue growth • Identify expansion and cross-sell opportunities • Create high-impact sales tools including decks, case studies, battlecards, ROI narratives, and board-ready materials • Turn complex product concepts into simple, persuasive, story-driven messaging • Strengthen sales effectiveness by improving messaging, storytelling, and collateral using win/loss insights • Conduct voice-of-customer research (interviews, surveys, win/loss analysis) • Translate insights into messaging, positioning, and product recommendations • Monitor competitive landscape and market trends • Analyze pipeline, win rates, conversion, and adoption metrics • Optimize go-to-market effectiveness based on data • Support revenue growth and market expansion strategies

• Build relationships with superintendents, principals, and district leaders • Lead consultative conversations around teacher & leader evaluation systems • Manage a pipeline from first conversation through signed partnership • Deliver virtual and in-person presentations to education leaders • Collaborate with internal teams to refine offerings and messaging

• Plan and execute campaigns across email, paid ads (LinkedIn, Google), webinars, and events • Build and optimize lead-generation funnels and product nurture campaigns to convert prospects into sales opportunities • Track, analyze, and report on marketing performance (leads, MQLs, pipeline) • Collaborate with Subject Matter Experts (SMEs), sales and leadership to align marketing initiatives with business objectives

Product Marketing Manager Location: Remote Must reside in either the Central or Eastern time zone Reports To: Sr. Product Manager Instructional Empowerment (IE) is a mission-driven organization dedicated to ending generational poverty and eliminating achievement gaps through rigorous Tier 1 instruction that ensures deeper learning for ALL students. About the Role We are seeking a revenue-oriented Product Marketing Manager (PMM) to lead go-to-market strategy, sales enablement, and product positioning across our portfolio with a specific focus on school employee observation and evaluation. This is not a brand marketing role. This is a commercial, pipeline-impact position focused on accelerating revenue, increasing win rates, and driving expansion within K–12 school districts. The PMM operates at the intersection of Product, Business Development, and Marketing — ensuring our solutions are clearly differentiated, sales teams are equipped to win, and launches translate into measurable revenue impact. This role requires prior sales and/or marketing experience. K–12 commercial experience (sales, marketing, product, or product marketing within school districts) is highly preferred. An educator background is not required. What You’ll Own Go-To-Market & Revenue Strategy - Lead end-to-end go-to-market strategy for new products (including professional development and use of proprietary software) enhancements and service offerings. - Define Individual Customer Profiles (ICPs), buyer personas, and district-level decision drivers. - Develop differentiated positioning and messaging aligned to competitive realities. - Build launch strategies that directly support pipeline creation and deal acceleration. - Identify cross-sell and expansion opportunities within existing accounts. - Partner with Business Development to align messaging to each stage of the consultative sales cycle. Sales Enablement & Commercial Execution - Develop high-impact sales tools in collaboration with subject matter experts, including: - Sales decks - Competitive battlecards - Case studies - Board-ready adoption materials - ROI messaging - Campaign narratives - Improve underperforming collateral using win/loss analysis and performance data. - Equip sales teams with messaging that shortens sales cycles and improves close rates. Customer & Market Intelligence - Conduct voice-of-customer research (interviews, advisory groups, surveys, win/loss analysis). - Monitor competitive positioning and district funding trends. - Translate insight into actionable recommendations for Product roadmap and commercial strategy. Performance & Revenue Impact - Analyze pipeline data, win rates, evaluation adoption, purchase, and implementation sales cycle velocity, and adoption metrics. - Measure Go-to- Market effectiveness and optimize based on performance. - Provide leadership with strategic recommendations to increase market penetration and Annual Recurring Revenue growth. Required Qualifications - 5+ years of experience in product marketing, sales, marketing, go-to-market strategy, or revenue enablement. - Direct sales and/or marketing experience required. - Experience supporting complex, consultative B2B sales cycles. - Demonstrated success developing positioning and enablement that drives measurable revenue impact. - Strong analytical skills with the ability to turn data into commercial strategy. - Experience working cross-functionally with Product, Marketing, and Sales leadership. - Strong business acumen and comfort operating in a revenue-driven environment. Highly Preferred - Experience K-12 industry, Ed-Tech or Teacher Evaluation experience - Experience selling to or marketing within public school districts. - Familiarity with district-level buying processes, funding cycles, and board approval dynamics. What We Offer? At Instructional Empowerment, you’ll be part of a passionate, mission-driven team working to transform K–12 education. We offer a collaborative, inclusive work culture, opportunities for professional growth, and the chance to make a tangible impact on students, schools, and communities. Salary range- $90,000-$100,000 Competitive compensation and benefits package - 100% paid medical/dental/vision/LTD/STD/Life (Employee & Dependents) - 15 Days PTO given upfront in your first year - 8 Paid Holidays + 2 Floating Holidays - 401K plan - 4% company match - Exceptional Onboarding Process - And many more benefits Want to learn more about Instructional Empowerment? - Visit our website at: www.instructionalempowerment.com - Follow us on Facebook - See what our employees have to say Glassdoor - Like us on Instagram This is a remote role with approximately 25% travel for events and conferences. EEO Statement Instructional Empowerment provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, age, sex, gender identity or expression, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Role Description We’re looking for a results-driven Demand Generation / Growth Marketing Manager to turn product lines into effective messaging and go-to-market strategies into qualified leads and revenue opportunities. You’ll manage multi-channel campaigns, optimize the marketing funnel, and measure performance to drive growth. Key Responsibilities - Plan and execute campaigns across email, paid ads (LinkedIn, Google), webinars, and events - Build and optimize lead-generation funnels and product nurture campaigns to convert prospects into sales opportunities - Track, analyze, and report on marketing performance (leads, MQLs, pipeline) - Collaborate with Subject Matter Experts (SMEs), sales, and leadership to align marketing initiatives with business objectives Qualifications - Required: Bachelor’s degree in Marketing, Business, Communications, or related field - 4–6 years of experience in product marketing, demand generation, growth marketing, or similar roles - Experience in B2B, EdTech, or professional services - Preferred: K-12 education product marketing experience marketing to school district leaders - Paid media campaign and email marketing experience - Familiarity with lead scoring, funnel optimization, and lifecycle marketing Requirements - Experience in demand generation, multi-channel campaigns, and funnel optimization - Strong creative skills with the ability to compose effective ad and email copy - Strong analytical skills with the ability to measure and improve performance - Hands-on experience managing paid digital advertising and email integrated and multiphase campaigns - Excellent teamwork, collaboration, and communication skills Benefits - Salary range- $90,000-$100,000 - Competitive compensation and benefits package - 100% paid medical/dental/vision/LTD/STD/Life (Employee & Dependents) - 15 Days PTO given upfront in your first year - 8 Paid Holidays + 2 Floating Holidays - 401K plan - 4% company match - Exceptional Onboarding Process - And many more benefits Company Description Instructional Empowerment (IE) is a mission-driven organization dedicated to ending generational poverty and eliminating achievement gaps through rigorous Tier 1 instruction that ensures deeper learning for ALL students.

• Own the multi-year product vision and roadmap with a relentless commitment to strengthening the product and delivering results. • Proactively identify market opportunities, instructional gaps, and competitive threats—and act on them. • Drive the thoughtful integration of AI and emerging technologies to raise the bar on instructional impact and usability. • Represent the voice of K–12 educators and leaders, translating insight into decisive, high-impact priorities. • Push work forward in ambiguous environments, making clear trade-offs to maintain momentum. • Align and influence cross-functional teams to execute against ambitious strategic goals. • Monitor adoption, engagement, and impact metrics and adjust strategy quickly to improve results.