Title: Director, Product Campaigns & Commercialization - ETFs & Mutual Funds Marketing Job Description: locations New York, NY Princeton, NJ time type Full time job requisition id R263627 About this role The Team: The Global Marketing & Digital Wealth organization at BlackRock is a forward-looking, globally connected team at the center of the firm’s most high-impact priorities. We are architects of growth, working across functions and markets to unlock opportunities and accelerate outcomes for the business. In collaboration with both internal and external partners, we design the conditions for success—delivering next-generation campaigns, brand platforms, communications, training, and client experiences. Our work is powered by world-class centers of excellence spanning content strategy, research & analytics, and digital platforms & experiences. Role and Impact: BlackRock is seeking a strategic, commercially minded marketing leader to serve as Director, ETF & Mutual Fund Commercialization. This role will lead a team responsible for developing compelling product narratives and driving integrated marketing campaigns across ETFs and mutual funds. The Director will design and execute end-to-end commercialization strategies spanning sales enablement, digital channels, multimedia content, paid and owned campaigns, and partnership initiatives, with a clear focus on delivering measurable ROI and commercial impact. This leader will play a critical role in translating product strategy into market momentum, influencing cross-functional stakeholders, and shaping how BlackRock positions its capabilities in an increasingly competitive landscape. Responsibilities: · Lead the development and execution of data-driven, integrated digital marketing campaigns for ETFs and mutual funds across paid, owned, and partner channels, with a clear focus on performance, engagement, and flows. · Own digital channel strategy including email marketing, web experiences, personalization, paid media, social amplification, and marketing automation — optimizing for measurable ROI. · Partner with Analytics to define KPIs, monitor performance, and continuously optimize campaigns through A/B testing, audience segmentation, and journey refinement. · Drive digital-first sales enablement strategies, leveraging CRM tools, content hubs, interactive experiences, and AI-enabled insights to increase advisor engagement and conversion. · Collaborate with Product and Sales to translate commercial priorities into scalable digital programs that accelerate product adoption and asset growth. · Oversee development of supporting product narratives and campaign messaging to ensure clarity and differentiation, in partnership with content and communications teams. · Lead and develop a high-performing team, fostering innovation, accountability, and strong cross-functional influence across Marketing, Digital, Product, and Sales. Core Skills: · Strategic commercialization mindset with strong understanding of ETF and mutual fund distribution dynamics. · Exceptional storytelling ability — able to translate complex investment strategies into clear, differentiated, and compelling narratives. · Deep digital marketing expertise, including campaign orchestration, performance marketing, personalization, and marketing analytics. · Strong cross-functional leadership and horizontal influence across Product, Sales, Communications, and senior stakeholders. · Data-driven decision-maker with experience optimizing campaigns for ROI and commercial outcomes. · Proven ability to manage and develop teams, creating an inclusive, high-performance culture. · Experience applying AI tools to improve productivity, decision-making, or client outcomes. Qualifications: · 10+ years of experience in asset management marketing, product marketing, or commercialization, with deep experience in ETFs and/or mutual funds. · Strong understanding of U.S. Wealth distribution channels and advisor engagement strategies. · Demonstrated success leading integrated, multi-channel marketing campaigns that drive measurable commercial impact. · Experience partnering with sales teams to deliver enablement tools and revenue-generating initiatives. · Proven track record influencing senior stakeholders and leading cross-functional initiatives. · Bachelor’s degree required; MBA or advanced degree preferred. For New York, NY Only the salary range for this position is USD$180,000.00 - USD$270,000.00 . Additionally, employees are eligible for an annual discretionary bonus, and benefits including healthcare, leave benefits, and retirement benefits. BlackRock operates a pay-for-performance compensation philosophy and your total compensation may vary based on role, location, and firm, department and individual performance. For Princeton, NJ Only the salary range for this position is USD$165,000.00 - USD$250,000.00 . Additionally, employees are eligible for an annual discretionary bonus, and benefits including healthcare, leave benefits, and retirement benefits. BlackRock operates a pay-for-performance compensation philosophy and your total compensation may vary based on role, location, and firm, department and individual performance. Our benefits To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about. Our hybrid work model BlackRock’s hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees, while supporting flexibility for all. Employees are currently required to work at least 4 days in the office per week, with the flexibility to work from home 1 day a week. Some business groups may require more time in the office due to their roles and responsibilities. We remain focused on increasing the impactful moments that arise when we work together in person – aligned with our commitment to performance and innovation. As a new joiner, you can count on this hybrid model to accelerate your learning and onboarding experience here at BlackRock. About BlackRock At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being. Our clients, and the people they serve, are saving for retirement, paying for their children’s educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress. This mission would not be possible without our smartest investment – the one we make in our employees. It’s why we’re dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive. For additional information on BlackRock, please visit @blackrock | Twitter: @blackrock | LinkedIn: www.linkedin.com/company/blackrock BlackRock is proud to be an equal opportunity workplace. We are committed to equal employment opportunity to all applicants and existing employees, and we evaluate qualified applicants without regard to race, creed, color, national origin, sex (including pregnancy and gender identity/expression), sexual orientation, age, ancestry, physical or mental disability, marital status, political affiliation, religion, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. View the EEOC’s Know Your Rights poster and its supplement and the pay transparency statement. BlackRock is committed to full inclusion of all qualified individuals and to providing reasonable accommodations or job modifications for individuals with disabilities. If reasonable accommodation/adjustments are needed throughout the employment process, please email. All requests are treated in line with our privacy policy. BlackRock will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance law.

We are currently looking for an Information Management Intern to join our team in Huntsville, AL or Colorado Springs, CO. (Remote allowed) Responsibilities: As an Information Management Intern, you will play a critical role in documenting and refining our data management (DM) processes and playbooks. You will work closely with experienced professionals to create comprehensive documentation that outlines workflows, best practices, and guides related to data management within our organization. You will develop hands-on experience in information management and contribute to the documentation of data management processes. The intern will learn from experienced professionals and work closely with seasoned data management experts and gain insights into best practices and industry trends. The intern will assist in documenting data management processes, workflows, and best practices. The intern will collaborate with team members to create and maintain playbooks that serve as guides for data management activities. Together with the Digital Data Management team, you will help create user-friendly documentation that is accessible to various stakeholders within the organization. You will help maintain a centralized repository for documentation, ensuring it is organized and easily accessible. The intern will assist in developing and delivering training materials to promote the adoption and understanding of data management practices. The intern will also identify opportunities to enhance documentation and suggest improvements to streamline data management processes. Qualifications: · Currently pursuing a degree in Information Management, Data Science, Business Administration, or a related field. · Strong written and verbal communication skills, with the ability to convey complex concepts in a clear and concise manner. · Proficiency in documentation tools (e.g., Microsoft Word, Confluence, SharePoint) · Excellent organizational skills and attention to detail. · Strong interpersonal and collaboration skills, with the ability to work effectively in a team environment. · Ability to work multiple projects in parallel. Desired Skills · Familiarity with data management concepts, processes, and best practices is a plus. · Familiarity with data visualization tools (e.g., Tableau, Power BI) · Familiarity with Microsoft SharePoint Clearance: Ability to obtain/maintain a US government security clearance. Please note: US Citizenship is needed for most positions.

• Define and evolve the product marketing strategy in close partnership with Product and Marketing leadership, aligning customer needs, product vision, and business priorities • Lead end-to-end go-to-market strategy for major launches and portfolio initiatives, from early product shaping through launch execution and post-launch optimization • Serve as a senior thought partner to Product leadership, influencing roadmap prioritization through deep customer, market, and competitive insights • Develop and scale differentiated positioning and messaging frameworks that articulate value across customer segments, use cases, and buying audiences • Own and drive performance against key business metrics, including bottom-of-funnel conversion, attach rate, and adoption, partnering cross-functionally to deliver results • Translate qualitative and quantitative insights into clear strategic recommendations that inform marketing investment, sales motion, and product strategy • Partner closely with Sales Enablement and Sales leadership to elevate seller effectiveness through messaging, playbooks, and value-based talk tracks • Act as a senior leader within Product Marketing, mentoring peers, raising the bar on strategic rigor and craft, and scaling impact through influence rather than direct authority

At DBeaver, our team has a shared vision to integrate data into the routines and decision-making process of every individual. With a dedicated community of over 10 million active users worldwide who constantly inspire us, our open-source approach fuels innovation within. Today, DBeaver is the leading provider of cross-platform enterprise data and database software and we’re seeking a Product Marketing Manager to join our team. You will bridge the gap between internal product and go-to-market teams by owning the strategy on how we communicate our products and features. You'll become the expert on what DBeaver does, who it's for, and how it stands apart from the competition. Location: This role can be based remotely in the United States or Europe, or hybrid in our offices in Belgrade, Serbia, or Budapest, Hungary. What You’ll Do: - Understand and define how we strategically talk about DBeaver’s existing and future products and features: what they do, who they’re for, and why they’re different. - Translate DBeaver’s technical details into clear, compelling narratives for different audiences. - Work cross-functionally with engineering/product, marketing, sales, and customer success to ensure strong internal alignment and understanding of DBeaver’s value and differentiation. - Help sales and marketing teams improve campaigns, collateral, and external messaging through internal education and alignment. Your Impact: - Shape the voice of DBeaver in the global data market by defining and championing product differentiation that resonates with millions of users. - Accelerate product adoption and customer success through strategic messaging that makes complex database technology accessible and valuable to diverse audiences. What You Bring: We are open to two different types of candidates for this role: Technical user or engineer who is seeking to transition into a marketing career. In this case, you are someone who has: - Hands-on experience with relational databases or database management tools -- you know how they function, how users interact with databases, etc. - Strong writing skills -- you're empathetic to the needs of different personas and can translate technical concepts for both technical and non-technical audiences. - You’ve been looking for a role that uses your technical knowledge, but adds a creative writing or marketing component beyond coding every day. - If this is you, we encourage you to drop a few sentences into your application or cover letter on why you’ve been seeking this type of career transition! OR Marketing or Product Marketing pro. In this case, you are someone who has: - 2+ years of product marketing experience - Proven experience quickly onboarding and understanding feature-rich, developer tool software products; or previous experience marketing for database or databases management tools. - Demonstrated success with cross-team alignment, messaging, and enablement for supporting existing and future product/feature launches. - You're empathetic to the needs of different personas and can translate technical concepts for both technical and non-technical audiences. - Analytical mindset, comfortable interpreting product metrics or market data - Bonus Skills: Familiarity with open source ecosystems or products. Skills Can Be Learned, But Passion Can't: Don't worry if your resume doesn't tick every box. In this role, we value a passion for databases, and strong writing or marketing skills. If you're a quick learner with the drive to succeed, we encourage you to apply. About DBeaver: DBeaver Corporation provides a full-featured data solution that easily adapts to users' needs, from open-source tools, to all-in-one enterprise software. Our mission is to make it possible for all kinds of people and organizations to leverage all kinds of data. We are committed to creating a diverse and inclusive workplace where everyone feels welcomed and valued. If you are looking for an opportunity to join a collaborative and supportive team, we invite you to apply today.