• Ensure that SentinelOne is portrayed in a positive, authentic way as an ethical provider of reliable, effective and scalable security solutions • Collaborate with members of the Community and Growth team to ensure the overall success of our customers; and assist other members of the Customer Success organization • Help develop, implement, and assist with the deployment of growth campaigns • Help with analyzing customer data such as: usage data, adoption trends, and health score to help identify patterns and potential risks • Collaborate closely with Sales and Marketing teams on upsell initiatives and understanding growth opportunities • Identify growth opportunities tied to upsell, cross-sell, and expansion • Work with CSMs to identify renewal risk in the Digital touch segments • Ensure that contributed projects meet reasonable expectations in regard to documentation quality, and overall usability and utility

TL;DR We're rethinking demand generation as a self-learning system, not just a set of campaigns. This hybrid role sits at the intersection of growth marketing and GTM engineering. You'll own the full enterprise pipeline funnel, building the data and AI-powered demand engine that makes it run and achieve its goals. Why deepset At deepset, we’re making sovereign AI accessible to every organization. With Haystack, thousands of developers build advanced AI applications, while our enterprise platform helps teams scale across use cases, users, and environments. We’re remote-first, flexible, and built on trust and ownership. You’ll work alongside strong technical talent, take on meaningful challenges, and help turn complex AI into solutions that are practical, reliable, and ready for the real world. What you will do - Full-funnel growth ownership. Own pipeline from awareness to opportunity—across inbound and outbound—connecting Salesforce, HubSpot, LinkedIn, and other tools to power personalized journeys from prospect to customer, with clear attribution to revenue. - Systems builder. You build AI-assisted workflows for campaign creation, messaging, and segmentation including showcasing AI agents powering real GTM workflows on deepset's own platform - High-tempo experimentation & high visibility. You methodically test messaging, audiences, and channels fast across web, paid, email, social, content, and events, scaling what works into playbooks and cutting what doesn't - Cross-functional integrator. Tight feedback loops with Leadership, Sales, Product, DevRel, and RevOps; activating ICPs across developer and enterprise journeys, and implementing refinements and learnings to hit pipeline goals. Requirements - 3+ years in data-driven, AI B2B , deep tech, or developer tools marketing - Proven track record running full-funnel demand with measurable pipeline impact - Comfortable with APIs, automation tools, and data workflows (Python, Claude, Haystack) - You think in hypotheses and have the analytics chops to iterate and prove value - Deep understanding of what resonates with technical audiences and business buyers - Your tools stack: Clay, Salesforce, HubSpot, Google Analytics, LinkedIn Campaign Manager, Webflow, Salesforce, intent analytics (Reo.dev, community analytics) - Deep familiarity with ICP mapping, value-based messaging, audience targeting, and campaign optimization Nice to have - German language skills - Open-source community experience - LLM / AI product marketing background - Early-stage or high-growth startup experience Benefits - Remote-first setup with flexible hours & tech of your choice - 30 days vacation + extra days for family sick leave - Competitive salary & stock options for every team member - Monthly sports & mental health support allowance with Oliva - Annual learning & development budget - Monthly team socials & in-person meetups - Dog-friendly Berlin HQ

TL;DR We're rethinking demand generation as a self-learning system, not just a set of campaigns. This hybrid role sits at the intersection of growth marketing and GTM engineering. You'll own the full enterprise pipeline funnel, building the data and AI-powered demand engine that makes it run and achieve its goals. Why deepset At deepset, we’re making sovereign AI accessible to every organization. With Haystack, thousands of developers build advanced AI applications, while our enterprise platform helps teams scale across use cases, users, and environments. We’re remote-first, flexible, and built on trust and ownership. You’ll work alongside strong technical talent, take on meaningful challenges, and help turn complex AI into solutions that are practical, reliable, and ready for the real world. What you will do - Full-funnel growth ownership. Own pipeline from awareness to opportunity—across inbound and outbound—connecting Salesforce, HubSpot, LinkedIn, and other tools to power personalized journeys from prospect to customer, with clear attribution to revenue. - Systems builder. You build AI-assisted workflows for campaign creation, messaging, and segmentation including showcasing AI agents powering real GTM workflows on deepset's own platform - High-tempo experimentation & high visibility. You methodically test messaging, audiences, and channels fast across web, paid, email, social, content, and events, scaling what works into playbooks and cutting what doesn't - Cross-functional integrator. Tight feedback loops with Leadership, Sales, Product, DevRel, and RevOps; activating ICPs across developer and enterprise journeys, and implementing refinements and learnings to hit pipeline goals. Requirements - 3+ years in data-driven, AI B2B , deep tech, or developer tools marketing - Proven track record running full-funnel demand with measurable pipeline impact - Comfortable with APIs, automation tools, and data workflows (Python, Claude, Haystack) - You think in hypotheses and have the analytics chops to iterate and prove value - Deep understanding of what resonates with technical audiences and business buyers - Your tools stack: Clay, Salesforce, HubSpot, Google Analytics, LinkedIn Campaign Manager, Webflow, Salesforce, intent analytics (Reo.dev, community analytics) - Deep familiarity with ICP mapping, value-based messaging, audience targeting, and campaign optimization Nice to have - German language skills - Open-source community experience - LLM / AI product marketing background - Early-stage or high-growth startup experience Benefits - Remote-first setup with flexible hours & tech of your choice - 30 days vacation + extra days for family sick leave - Competitive salary & stock options for every team member - Monthly sports & mental health support allowance with Oliva - Annual learning & development budget - Monthly team socials & in-person meetups - Dog-friendly Berlin HQ

• Scaling and optimizing programmatic and display campaigns across DV360, Amazon Ads, and Criteo to drive top of the funnel awareness and conversions. • Sourcing and negotiating exclusive inventory deals (PMPs, Programmatic Guaranteed, Private Deals with our partners) for premium ad placements. • Executing and managing CTV campaigns, setting up tracking frameworks to measure the true downstream effect of CTV. • Planning and executing Brand Lift Studies in DemandGen, alongside complex A/B and uplift tests to measure true incremental impact. • Designing and optimizing cross-channel user journeys, leveraging Campaign Manager 360 for tracking, frequency management, and attribution. • Diving deep into raw analytics (including CM360 path to conversion): uncovering hidden patterns, identifying growth opportunities, building hypotheses, and defending them to the team. • Managing creatives and collaborating closely with our in-house motion designers and analytics teams to adapt strategies for display, rich media, and CTV formats. • Taking ownership of ad budgets and allocating them strictly based on data-driven models and full-funnel goals.