• Test, scale or sunset channels and formats: develop marketing hypotheses, validate them systematically via A/B tests, and decide based on clear KPIs what stays and what doesn't • Own the entire funnel: not just generate leads but actively manage the path from channel → lead → MQL → SQL → deal, and shape handoffs between marketing and sales • Execute campaigns independently: build LinkedIn Ads, optimize landing pages, set up webinars, create email sequences, and analyze results in dashboards—hands-on from idea to outcome • Develop lead magnets and marketing assets: design whitepapers, guides, case studies or other formats that attract HR decision-makers and drive them into the funnel—in close collaboration with the content team • Make data-driven decisions: conversion rates, CPL, pipeline contribution—your choices are based on numbers, not gut feeling • Identify new growth levers: proactively spot, prioritize and test opportunities without waiting for briefs—initiative is fundamental to the role

• Drive adoption and revenue growth of digital health and remote patient monitoring solutions by developing and managing opportunities with hospitals and healthcare providers. • Support evaluation projects and pilot programs, working closely with customers to successfully convert pilots into scalable commercial deployments. • Ensure successful implementation, onboarding, and long term adoption of digital health solutions at customer sites by providing guidance on deployment and operational best practices. • Develop and execute strategic customer growth plans aligned with clinical, operational, and organizational objectives, while tracking program performance through defined KPIs and regular customer reviews. • Collaborate closely with clinicians and hospital teams to integrate digital solutions into existing clinical workflows and patient pathways, including pre operative assessment, peri operative monitoring, and post discharge follow up. • Translate clinical and operational needs into value based business cases and scalable implementations that demonstrate measurable clinical and economic outcomes. • Build and maintain strong relationships with hospital leadership, clinicians, IT teams, procurement stakeholders, and internal cross functional teams, while leading customer workshops, training sessions, and implementation activities.

• System Ownership: Design and operate the "content-to-pipeline" system that turns product updates, customer stories, and executive insights into a consistent, high-performing engine across LinkedIn, X, and Reddit. • Strategic Distribution: Move beyond simple posting to master content distribution—ensuring our most important technical narratives are seen by the right stakeholders at the right time. • Paid Experimentation: Manage and optimize LinkedIn paid campaigns with a ruthless focus on experimentation, precision targeting, and measurable pipeline impact. • Executive & Employee Advocacy: Act as the strategic partner to our leadership team, translating their technical expertise into high-impact thought leadership and building a scalable advocacy program for the broader team. • Multimedia Direction: Direct our video content strategy, working with external partners to transform live sessions and product demos into reusable, high-engagement assets. • Data-Driven Attribution: Build a structured reporting framework that provides clear visibility into how social activity and paid spend drive traffic, engagement, and revenue.

• Build and scale the PLG growth motion around Keyfactor's Test Drive program, building systematic growth loops driving user acquisition, activation, and conversion to pipeline• Design and deliver multi-channel marketing programs across digital channels to reach, engage and convert prospects within our Named Account Model at scale; leverage advanced segmentation and dynamic orchestration strategies • Partner with Field Marketing, SDR, and Sales to support ABM activations to engage priority accounts at scale with personalized programs. • Analyze performance daily/weekly: produce insights on what’s working, what’s not, and actionable next steps. Maintain a living dashboard of KPIs tied to core engagement and funnel metrics, opportunity ARR and revenue • Test, learn, and optimise continuously, running experiments to improve engagement rates, pipeline quality, and sales impact across channels • Collaborate cross-functionally with Performance Marketing, Marketing Ops, Web, Content, Field, Customer, Brand, Product Marketing, SDR & Sales to ensure message-to-market fit, account and segment prioritization, friction-free hand-offs, and full-funnel alignment. • Deploy AI and Automations that streamline the campaign operating process; ideation & planning, content and creative development, deployment, and optimization; champion best practices across the team.