Cornbread Hemp®

• Own Cornbread's full-funnel customer acquisition and revenue growth strategy. • Lead and develop an in-house paid media team responsible for Meta and Google advertising. • Oversee an in-house team managing influencer partnerships and the affiliate program. • Manage the relationship with our Amazon agency partner, ensuring strong execution on listings, A+ content, and sponsored ads. • Manage our SEO agency relationship and own the organic search roadmap. • Lead the strategic launch of TikTok as a growth channel — both organic and paid. • Manage, mentor, and grow an in-house growth team spanning paid media, influencer, and affiliate. • Report growth performance to executive leadership with clear KPIs, insights, and recommendations.

• Own the DTC website (Shopify) — including product pages, collections, navigation, and on-site merchandising. • Monitor and improve key conversion metrics: add-to-cart rate, subscription opt-in rate, checkout completion, bounce rate, and average order value. • Partner with design and copywriting to build and test high-converting landing pages and PDPs. • Lead A/B testing initiatives across product pages, homepage, and checkout flows. • Ensure a seamless, on-brand experience across desktop and mobile. • Coordinate with development resources for site updates, new features, and bug fixes. • Maintain site health: uptime, page speed, broken links, and technical SEO fundamentals. • Build and maintain dashboards tracking ecommerce KPIs across channels (revenue, traffic, conversion, ROAS, TACOS) • Deliver weekly and monthly performance recaps with clear insights and recommendations • Use data to prioritize initiatives and make the case for resource investment