• Responsible for supporting and leading downstream marketing and branding initiatives for Brasseler Medical. • Lead and/or support evaluation of strategic and financial attractiveness of growth opportunities. • Lead market assessment and business case development. • Ensure team alignment on strategic rationale, commercial strategy and financial returns on investment. • Leading the digital marketing, creative services, and strategic brand management. • Accountable for modernizing the businesses digital marketing and strategic brand management capabilities. • Develop global marketing and promotional plans designed to ensure successful response from key customers. • Analyze brand positioning, shape and communicate our vision and mission. • Measure and report performance of all marketing campaigns, assess ROI and KPIs. • Monitor market trends and research consumer markets. • Conduct market research to analyze competitive activity and identify key strategic segments.

• Lead, develop and inspire a team of designers, fostering a collaborative, high-performance environment • Define and ensure the creative direction for brand marketing deliverables • Ensure brand consistency and quality across all touchpoints • Collaborate with marketing, content and strategy teams to develop creative concepts • Oversee the creation and evolution of brand assets (logos, iconography, templates and visual systems) • Direct brand experiences at events and activations • Lead the creation of promotional materials and branded merchandise • Ensure visual consistency across different channels and markets • Guide the creation of websites, landing pages and digital campaigns • Lead social media content and campaigns • Oversee short-form video production (direction and review) • Advise on materials such as eBooks, white papers and reports • Manage creative workflow, deadlines and resources • Work on project and stakeholder management to define scope • Review and approve deliverables • Identify opportunities to improve design processes and systems

27-0108 Come join our passionate team! Barracuda is a leading cybersecurity company providing complete protection against complex threats. Our platform protects email, data, applications, and networks with innovative solutions, and a managed XDR service, to strengthen cyber resilience. Hundreds of thousands of IT professionals and managed service providers worldwide trust us to protect and support them with solutions that are easy to buy, deploy, and use. We know a diverse workforce adds to our collective value and strength as an organization. Barracuda Networks is proud to be an Equal Opportunity Employer, committed to equal employment opportunity and equitable compensation regardless of race, gender, religion, sex, sexual orientation, national origin, or disability. Envision yourself at Barracuda We are seeking a creative, results-driven Senior Manager, Brand Marketing to lead the development and execution of high-impact brand campaigns that drive awareness, engagement, market visibility and pipeline. This role brings the Barracuda brand to life through brand advertising, guerrilla marketing activations, strategic partnerships, and integrated marketing communications campaigns. The ideal candidate combines strategic brand thinking with strong execution skills, with experience delivering memorable campaigns across digital, experiential, and emerging channels. What you’ll be working on - Plan and execute brand advertising (brand generation / brand-led growth) campaigns across digital, social, and experiential channels. Measure performance and optimize programs using brand awareness, leads and pipeline metrics. - Collaborate cross-functionally with product marketing, partner programs, customer marketing, customer support, and other teams to deliver integrated marketing communications and launch campaigns. - Partner with our in-house creative team to develop guerrilla marketing activations and distinctive brand moments that generate buzz and earned media. - Identify and manage co-marketing opportunities that expand brand reach, and work cross-functionally to ensure partner branding remains accurate and up to date. - Ensure brand identity and guidelines are applied consistently across the organization; collaborate with leadership and creative teams to evolve the brand as needed to maintain competitive differentiation. - Develop product and feature names in partnership with product, product marketing, and Legal teams. What you bring to the role - 8+ years of experience in brand marketing, integrated marketing, or brand advertising, with a proven track record of developing and executing successful brand campaigns and identity initiatives. - Demonstrated experience working with in-house creative teams to deliver brand campaigns, guerrilla marketing tactics, integrated launches, and brand identity rollouts. - Strong understanding of digital brand advertising channels and how to balance brand awareness with pipeline impact. - Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams. - Analytical mindset with the ability to interpret data and metrics to inform decision-making. - Strong project management skills, including the ability to prioritize work, manage multiple initiatives simultaneously, and maintain close attention to detail. - Creative problem-solver with flexibility, adaptability, and a strong bias for action. - Experience in B2B technology marketing; cybersecurity experience strongly preferred. - Comfortable operating in an ambiguous, fast-paced, and agile environment. - BA/BS degree required. What you’ll get from us A team where you can voice your opinion, make an impact, and where you and your experience are valued. Internal mobility – there are many opportunities for cross training and the ability to define your next career step within Barracuda. We support employees who want to explore other areas of interest. - Equity, in the form of non-qualified options - High-quality health benefits - Retirement Plan with employer match - Career-growth opportunities - Flexible Time Off and Paid Time Off benefits #LI-Remote

Location: REMOTE Salary: $140,000 - $150,000 Other Forms of Compensation: Medical, Dental, Vision, 401K, PTO, Annual Incentive Plan At over 300 college & universities around the country, Chartwells Higher Education is re-inventing the on-campus dining experience. We are challenging the norm and setting new standards by investing in high-tech, food-infused social spaces that bring people together to promote meaningful relationships and interactions. We are food-forward difference makers, bound together by a desire to feed hungry minds and prepare students for success. We are seeking hungry, humble and smart associates who are looking to join and grow with a diverse organization. We invite you to start your career journey with us and look forward to hearing from you. Job Summary The Internal Brand Manager for Chartwells Higher Education is responsible for leading the strategy, innovation, standards, and execution of internal retail brands across the portfolio, with a strong focus on the college and university segment. This role will drive brand relevance and performance through forward-thinking innovation, disciplined operational execution, and effective sell-through strategies. The Internal Brand Manager must be deeply attuned to evolving student preferences, campus trends, and cultural shifts to continuously refresh and elevate the brand experience. This individual will play a critical role in developing concepts and programs that keep students engaged, drive loyalty, and position internal brands as compelling, competitive choices within the campus retail environment. Key Responsibilities • Brand Strategy & Development • Innovation & Concept Development • Sell-Through Strategy & Performance Optimization • Standards & Brand Governance • Operational Execution • Cross-Functional Collaboration • Customer Experience & Loyalty Qualifications • Bachelor’s degree in Business, Marketing, Hospitality, or related field • 5+ years of experience in brand management, retail, foodservice, or concept development • Experience in the college/university or campus retail environment strongly preferred • Strong understanding of consumer trends, particularly Gen Z behaviors and preferences • Proven ability to translate ideas into operationally executable programs • Strong analytical and problem-solving skills • Excellent communication and cross-functional collaboration skills Key Competencies • Innovation and creativity • Strategic thinking • Operational excellence • Customer-centric mindset • Data-driven decision making • Adaptability and trend awareness Why This Role Matters This role is critical to ensuring internal brands remain fresh, relevant, and competitive in a rapidly evolving college and university landscape. By driving innovation, enforcing high standards, and executing strong sell-through strategies, the Internal Brand Manager will create experiences that keep students engaged, build loyalty, and deliver sustained growth across the retail portfolio. Apply to Chartwells Higher Education today! Chartwells Higher Education is a member of Compass Group USA Click here to Learn More about the Compass Story Compass Group is an equal opportunity employer. At Compass, we are committed to treating all Applicants and Associates fairly based on their abilities, achievements, and experience without regard to race, national origin, sex, age, disability, veteran status, sexual orientation, gender identity, or any other classification protected by law. Qualified candidates must be able to perform the essential functions of this position satisfactorily with or without a reasonable accommodation. Disclaimer: this job post is not necessarily an exhaustive list of all essential responsibilities, skills, tasks, or requirements associated with this position. While this is intended to be an accurate reflection of the position posted, the Company reserves the right to modify or change the essential functions of the job based on business necessity. We will consider for employment all qualified applicants, including those with a criminal history (including relevant driving history), in a manner consistent with all applicable federal, state, and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York Fair Chance Act. Applications are accepted on an ongoing basis. Chartwells Higher Ed maintains a drug-free workplace. Associates at Chartwells Higher Ed are offered many fantastic benefits. - Medical - Dental - Vision - Life Insurance/ AD - Disability Insurance - Retirement Plan - Paid Time Off - Holiday Time Off (varies by site/state) - Associate Shopping Program - Health and Wellness Programs - Discount Marketplace - Identity Theft Protection - Pet Insurance - Commuter Benefits - Employee Assistance Program - Flexible Spending Accounts (FSAs) - Paid Parental Leave - Personal Leave Associates may also be eligible for paid and/or unpaid time off benefits in accordance with applicable federal, state, and local laws. For positions in Washington State, Maryland, or to be performed Remotely, click here or copy/paste the link below for paid time off benefits information. https://www.compass-usa.com/wp-content/uploads/2023/08/2023_WageTransparency_ChartwellsHED.pdf Certain positions may require Florida Level 2 background screening. Details: https://info.flclearinghouse.com/ Req ID: 1526736 Chartwells HE SHARON MCNEELEY [[req_classification]]