Why Work For Us? - Great Pay - opportunity to participate in AAA discretionary annual incentive plan or other incentive plans depending upon position - 401k Matching – $1 for $1 company match up to 6% of eligible earnings per pay period - Benefits – Medical, Dental, Vision, wellness program and more! - Paid Holidays - Paid Time Off – Team Members accrue paid time off monthly. Depending on position, an additional 24 hours per year are earmarked for volunteer activities. - Collaborative Environment – AAA will value your contribution to providing exceptional service to our members - Free AAA Classic Membership - AAA Product Discounts - Tuition Reimbursement Program . At AAA, our Team Members strive to deliver amazing service and help our Members outsmart life’s roadblocks. We believe everything you do outside of work adds to who you are at work. NOTE: While this role is Remote, candidates must reside in the posted area. Our Manager, Marketing Platform Operations will lead a specialized team responsible for the operational execution of our digital marketing tech stack. This role is strictly a technical and operational. You and your team will not be responsible for creative development, copywriting, or front-end asset design. Instead, your team will be the technical backbone that empowers our marketing teams, ensuring the platforms, data, and integrations are flawlessly executed so those creative assets can reach the right customer, at the right time, with perfect measurement. ESSENTIAL FUNCTIONS - Strategic Leadership & Cross-Functional Consultation - Team Leadership: Manage, mentor, and guide a team of marketing operations professionals focused on technical execution and platform management. - Cross-Functional Consultation: Serve as the primary technical subject matter expert for Product Marketers. Provide guidance on digital capabilities, third-party tool utilization, and integration strategies to solve complex marketing needs. - Data Infrastructure, Analytics & Quality - Analytics & Conversion Tagging: Own the tagging infrastructure using Tealium iQ. Ensure all digital properties are comprehensively tagged with highly accurate data layer attributes for Google Analytics. Implement precise, well-attributed conversion tagging to support and measure marketing campaigns effectively. - Marketing Data Operations & Quality: Audit, review, and analyze both server-side and client-side event data to guarantee accuracy and consistency. Map and correlate marketing data to build a unified, accurate view of the customer journey and attribution. - Platform Activation & Media Operations - Personalization & Activation: Architect and build personalized user experiences utilizing Salesforce Marketing Cloud Personalization. Activate audiences, segments, and attributes to third-party data platforms using Salesforce Data Cloud. - Paid Media Support & Configuration: Oversee the technical setup, onboarding, and configuration of new paid media platforms and advertising accounts (including Google Campaign Manager, CM360, SA360, and various social media ad accounts). KNOWLEDGE / SKILLS / ABILITIES - Database Skills: Proficiency in writing and executing SQL queries for data analysis, extraction, and validation. - Salesforce Ecosystem: Strong working knowledge of Salesforce Marketing Cloud Personalization and Data Cloud. - Tag Management: Hands-on expertise with Enterprise Tag Management systems (specifically Tealium iQ). - Ad-Tech Knowledge: Deep understanding of digital advertising platforms (Google CM360, SA360, Meta, etc.). - Data Architecture: Strong comprehension of data layers, server-side vs. client-side tracking, and overall data architecture. EDUCATION, COMPETENCIES, CERTIFICATIONS/LICENSES - Minimum Qualifications - Bachelor's degree in Computer Science, Marketing, Business, Information Systems, or a related field, or combination of education and relevant experience - Minimum of 5 years of experience directly managing and leading technical teams, preferably within the marketing technology or marketing operations space - Preferred Qualifications - A Salesforce Data Cloud Consultant Certification At AAA Mountain West Group, pay is one part of our total package. Actual compensation may vary based on several factors, including a candidate’s work location, qualifications, skills, and experience. Compensation Range: Min: $132,465.00 - Mid: $165,580.00- Max: $198,697.00 -

• Own CMS operations (Sanity): Publish and update web content while ensuring consistency and adherence to marketing best practices • Maintain web quality and consistency: Act as a steward of the website by ensuring content accuracy tending to unique needs from franchise owners, UX consistency, and operational excellence • Design and scale AI-powered content and operational workflows: Leverage AI tools and prompting techniques to automate and streamline content creation, updates, and publishing processes, improving speed and consistency while maintaining quality and brand standards • Manage cross-functional coordination: Partner with marketing, franchise owners, legal, product, design, and engineering to intake requests and drive website execution • Collaborate with product & engineering: Translate business and content needs into clear inputs, provide feedback on implementation, and help ensure high-quality launches • Build and maintain internal web operations documentation: Document common Tier 1 website and CMS questions, workflows, and use cases in tools like Freshservice to enable self-service and reduce inbound requests • Support performance tracking and insights: Run and maintain reporting on key metrics (traffic, conversion, lead volume), and surface insights to inform decisions • Manage Google Business Profiles via Yext: Maintain and update location-based content, ensuring accuracy, consistency, and alignment with GEO/SEO and local growth strategies

• Own campaign execution across all channels including email, direct mail, SMS, social, paid ads, webinars and in-app campaigns • Coordinate execution for both internal initiatives and partner-facing campaigns • Manage and evolve QA processes to ensure flawless execution (rendering/testing, link checks, targeting validation, tracking, and compliance review). • Track and report time-to-launch as a core performance metric, flagging delays and driving resolution • Own audience builds and list management for all direct mail and digital campaigns • Manage segmentation logic in coordination with Hightouch and Snowflake pipelines (Martech Team) • Validate audience exports before use, flagging and resolving discrepancies with MarTech and the Analytics team • Maintain documentation of segmentation logic and audience definitions for auditability • Create and manage UTMs for all campaigns, maintaining a centralized tracking log • Coordinate landing page updates and QA with Growth Pod Team • Ensure tracking is validated before campaign launch; flag gaps or anomalies promptly • Serve as the primary Marketing Operations liaison to the Analytics team (Marketing Solutions Architect, Digital Analyst) — not owning analytics infrastructure, but ensuring Marketing's reporting needs are clearly scoped and prioritized • Translate campaign reporting requirements into well-defined requests for Analytics partners; coordinate on dashboards, campaign-level insights, and the shared marketing performance scorecard • Own post-campaign performance reporting across all channels, synthesizing data from Braze, Salesforce, and Lightdash into clear insights for stakeholders • Monitor campaigns in-flight and flag delivery issues or anomalies in real time — escalating to the Analytics team where deeper investigation is needed • Ensure campaign-level data is clean and accessible to support ROI tracking and executive reporting • Identify discrepancies between platforms (Braze, Salesforce, Lightdash, Finance) and coordinate resolution with Analytics and MarTech rather than resolving in isolation • Manage day-to-day relationships with direct mail vendor (RRD) • Coordinate job submissions, delivery tracking, and inventory tracking • Escalate vendor issues to Senior Manager as appropriate • Document vendor SOPs and maintain accurate records for billing and audit purposes • Other duties as assigned

• Manage and maintain HubSpot CRM across multiple clients, including data hygiene, segmentation, and workflows • Build, schedule, and QA email campaigns in HubSpot, including lists and automation setup • Upload and format website content in HubSpot and WordPress, including pages and blogs • Work through key SEO reports to improve organic traffic from content • Prepare clear, client-ready marketing reports and maintain dashboards • Execute social media content, including scheduling and formatting posts • Edit and adapt marketing copy for emails, websites, and campaigns • Create and update simple marketing assets in Canva • Manage multiple tasks across clients, ensuring deadlines are met and work is delivered accurately • Follow structured processes and communicate proactively on progress and blockers