Vasion is seeking a Director, Growth Marketing who embodies our core values and is eager to join our dynamic team. We are dedicated to enabling digital transformation for everyone by providing an affordable, integrated SaaS solution that simplifies business operations. Vasion offers a flexible working environment for our 400+ employees around the globe, including at our headquarters in St. George, Utah, and offices in the UK, Germany, and Lehi, Utah. Role Overview The Director of Growth Marketing will own and drive multi-channel demand generation strategies that supports our ambitious revenue and growth goals across North America. Reporting to the Sr. Director, Growth Marketing, you will develop, implement, and optimize ABM and integrated growth campaigns that engage prospects and generate new business pipeline. You'll lead a team of Growth/ABM Marketing Managers and work in close partnership with the North America sales organization. The right person brings a deep track record of building and scaling demand generation engines in high-growth B2B SaaS environments — and knows how to develop both the strategy and the team to execute it with precision. Responsibilities - Lead, develop, and scale a team of Growth Marketing Managers, providing strategic direction, coaching, and accountability for campaign execution across North America - Own the end-to-end strategy for integrated, multi-channel ABM marketing programs that consistently deliver quality pipeline and contribute meaningfully to revenue goals - Translate business objectives into a cohesive demand generation roadmap, balancing short-term pipeline needs with longer-term brand and category-building efforts - Build a deep, nuanced understanding of target prospects across AMER segments and apply data-driven approaches to reach, engage, and convert them across the full funnel - Serve as a senior partner to the North America sales organization — driving alignment on goals, pipeline expectations, lead handoffs, and full-funnel nurture strategies that accelerate conversion at every stage - Define, own, and evolve KPIs, attribution models, and executive-level dashboards that connect demand generation activity directly to pipeline and revenue outcomes - Champion a rigorous test-and-learn culture — leveraging A/B testing, audience segmentation, and performance data to continuously raise the bar on campaign effectiveness - Lead cross-functional collaboration with MOps, content, product marketing, digital, design, and field marketing to ensure campaigns are well-resourced, integrated, and executed with precision - Contribute to annual planning, budgeting, and headcount decisions within the growth marketing function, with visibility and input at the leadership level

• Account Leadership: Collaboratively build the retention & expansion strategy for Hello Heart for your accounts along with our customer success, consultant relationships, and partnerships teams. • Relationship Management: Develop relationships with key client decision-makers and influencers to best position Hello Heart and their members for long-term success. • Revenue Retention & Renewals: Responsible for overall revenue retention year over year to 95% or better • Revenue Growth: Drive revenue growth through strategic client expansions, contract negotiations, and upsell opportunities • Market Analysis: Conduct thorough market and competitive analysis to identify opportunities and trends. • Industry Knowledge: Stay abreast of industry changes, regulatory updates, and emerging trends within the health plan landscape; bring market feedback to the Hello Heart team to improve product/market fit.

• Recruit, hire, and onboard growth professionals (community liaisons) to build referral partnerships. • Develop comprehensive training programs for new and existing growth staff on services, target markets, and growth methodologies. • Implement performance management systems, including goal setting, regular coaching, and performance reviews. • Establish territory assignments and coverage models to optimize market penetration. • Build and maintain strategic relationships with regional health systems, medical groups, and enterprise clients. • Develop partnerships with Medicare Advantage plans, Medicaid managed care organizations, and commercial insurance providers. • Cultivate relationships with senior living communities, assisted living facilities, and continuing care retirement communities. • Establish connections with physician practices, specialty clinics, and hospital discharge planning teams. • Represent Ennoble Care at regional healthcare conferences, medical society meetings, and industry events. • Oversee growth reporting and analytics functions with support from the data analytics team. • Utilize key performance indicators (KPIs) and dashboards to track marketing team performance, pipeline health, and conversion rates. • Analyze market trends, referral patterns, and competitive intelligence to inform strategic decisions. • Create regular reporting cadences for executive leadership on growth performance, market opportunities, and growth projections. • Implement CRM systems and growth tracking tools to optimize lead management and follow-up processes. • Drive consistent achievement of quarterly and annual revenue targets for the region. • Recommend pricing strategies and contract structures that ensure profitable growth. • Monitor market trends, competitive landscape, and customer feedback to inform strategic decisions. • Collaborate with clinical leadership to ensure service delivery capabilities align with growth commitments. • Partner with Clinical Operations to ensure seamless service delivery and client satisfaction. • Work closely with Marketing to develop lead-generation campaigns and growth-enablement materials. • Coordinate with Finance on contract terms, pricing models, and revenue recognition. • Collaborate with Quality and Compliance teams to maintain regulatory adherence and clinical standards.

• Manage a team of 3 people (design, web, media), organizing priorities with clarity, deadlines and delivery quality with the client absolutely at the center — a living, integrated philosophy at Karizoda. • Be the team's trusted focal point for technical questions and deadlines; • Lead daily stand-ups focused on unblocking tasks and aligning expectations; • Promote team development (technical mentoring and continuous feedback). • Create and execute end-to-end digital marketing strategies in Brazil and the United States, serving both local and digital businesses (B2B and B2C); • Develop product launch plans (infoproducts) and perpetual funnels; • Conduct in-depth persona and competitor research; • Implement, configure and optimize sales ecosystems: CRM (HubSpot, RD Station, Kommo and others) integrated with automation tools (ManyChat, Make, Zapier, Apollo, Email, WhatsApp and Instagram); • Design conversion flows for cold lists, focusing on aggressive sales results; • Integrate content strategy, technical SEO and copywriting to build authority and capture leads, growing lists and audiences from complete zero; • Participate in client meetings and lead the strategic side of deliverables with a consultative approach, performance focus and continuous diagnosis with a Growth Hacking mindset. • Work strategically and technically on high-performance campaigns (Google, Meta, LinkedIn) for Karis and clients, with a real focus on ROI/ROAS and CAC reduction. You will be the brain and executor of the operation, always aiming to do more with less; • Perform strategic campaign diagnostics with a Growth Hacking perspective, proposing improvements based on data and real results. • If a new tool emerges or an integration fails, proactively seek the solution (study, test and implement); • We expect you to have ownership and commitment; • Use AI critically and analytically: AI is the basis, but review and the 'human strategic touch' are mandatory.