Karizoda Growth & IA

• Manage a team of 3 people (design, web, media), organizing priorities with clarity, deadlines and delivery quality with the client absolutely at the center — a living, integrated philosophy at Karizoda. • Be the team's trusted focal point for technical questions and deadlines; • Lead daily stand-ups focused on unblocking tasks and aligning expectations; • Promote team development (technical mentoring and continuous feedback). • Create and execute end-to-end digital marketing strategies in Brazil and the United States, serving both local and digital businesses (B2B and B2C); • Develop product launch plans (infoproducts) and perpetual funnels; • Conduct in-depth persona and competitor research; • Implement, configure and optimize sales ecosystems: CRM (HubSpot, RD Station, Kommo and others) integrated with automation tools (ManyChat, Make, Zapier, Apollo, Email, WhatsApp and Instagram); • Design conversion flows for cold lists, focusing on aggressive sales results; • Integrate content strategy, technical SEO and copywriting to build authority and capture leads, growing lists and audiences from complete zero; • Participate in client meetings and lead the strategic side of deliverables with a consultative approach, performance focus and continuous diagnosis with a Growth Hacking mindset. • Work strategically and technically on high-performance campaigns (Google, Meta, LinkedIn) for Karis and clients, with a real focus on ROI/ROAS and CAC reduction. You will be the brain and executor of the operation, always aiming to do more with less; • Perform strategic campaign diagnostics with a Growth Hacking perspective, proposing improvements based on data and real results. • If a new tool emerges or an integration fails, proactively seek the solution (study, test and implement); • We expect you to have ownership and commitment; • Use AI critically and analytically: AI is the basis, but review and the 'human strategic touch' are mandatory.

• Direção de Arte & Brand • Narrativa Visual - Criar universos visuais que fujam do óbvio. Domínio absoluto de tipografia, hierarquia de informação e composição de alto impacto. • Apresentações C-Level - Desenvolvimento de decks comerciais e institucionais que "vendam sozinhos", com acabamento impecável para audiências exigentes. • Social Design Estratégico - Carrosséis narrativos focados em retenção (storytelling) e criativos de performance. • Web Design & Performance Técnica • Desenvolvimento de sites e LPs - Criação de interfaces modernas, focadas em UX/UI e conversão. • SEO Técnico - Implementação real de meta tags, headings, otimização de imagens e velocidade. • Gestão de Infraestrutura - Domínio de apontamentos de DNS, redirecionamentos, configuração de e-mails e indexação. • Edição de Vídeo Estratégica • Edição de Reels e VSLs focados em retenção, conversão e design imersivo. • Tratamento de cor e legendagem dinâmica que agregue valor à autoridade do interlocutor. • IA e Eficiência Operacional • Conhecimento prático no uso de IAs (Midjourney, ChatGPT, Claude, Nano Banana, Firefly, Runway, Freepik, Framer, CapCut AI, Lovable, ferramentas de automação, etc) para acelerar entregas operacionais e elevar a qualidade criativa.

• Content Production and Editing: - Video Editing: Edit and finalize strategic videos (Reels, TikTok, Shorts and VSL - Video Sales Letter), applying dynamic cuts, captions, effects and soundtracks to maximize engagement and conversion. - Social Media Graphics: Create high-quality static graphics aligned with the visual identity for multiple platforms (Instagram, Facebook, LinkedIn, etc.). - Technical Optimization: Ensure all projects (video, web and graphics) follow platform formats, technical requirements and SEO/UX best practices. • Visual Identity and Web Design: - Visual Identity: Develop and implement complete visual identities, including logos, color palettes and style guides, ensuring brand cohesion across all touchpoints. - Web Design: Create layouts and develop/maintain functional, attractive websites, with practical experience in WordPress. • Operational Support: - Assist with copy review to ensure cohesion between text and design. - Stay up to date on design, social media and web trends to propose innovations.

• Configure and analyze extraction and connection campaigns targeting leads within the ICP (Ideal Customer Profile) using Sales Navigator and Dux, creating engagement flows that maximize the number of qualified meetings. • Identify leads’ pain points, challenges and opportunities that can be resolved by our company, in order to personalize the sales approach. • Conduct prior research and analysis of the target company’s profile and the decision-makers who will be invited to the demo. • Strategically qualify leads using research techniques to ensure only the most promising opportunities advance through the sales funnel. • Make cold calls and reach out via corporate social networks to schedule the highest number of qualified demos possible. • Send personalized LinkedIn messages and emails to qualified leads to build connections, educate the market and spark interest in the product. • Perform consistent follow-ups to nurture relationships with potential clients, creating a favorable scenario for conversion after the demo. • Keep the CRM (GoHighLevel) and other internal spreadsheets meticulously updated, recording all interactions and lead progress. • Actively manage the demo calendar, including scheduling, confirmations and rescheduling, always acting with attention and proactivity. • Collaborate with the sales closers to ensure scheduled meetings are highly productive, providing all necessary context about the lead. • Strictly meet deadlines and targets set by management.

• Develop and update job descriptions according to organizational needs; • Conduct recruitment and selection processes for Karis and our clients (when requested), ensuring accurate hiring decisions; • Administer and interpret behavioral assessments using the Profiler through the Sólides platform; • Conduct competency-based interviews to identify candidates aligned with job descriptions and company culture; • Lead new-hire integration training, presenting the company, its history, organizational culture, professional etiquette best practices, and guidelines for effective remote work; • Prepare onboarding plans for new hires, schedule meetings with stakeholders, and follow up with the employee during the first three months. This follow-up includes acclimation, identifying gaps and development opportunities, and proposing solutions for identified needs; • Implement and monitor employee engagement/organizational climate surveys, recommending improvements based on results; • Implement performance evaluations and develop Individual Development Plans (IDPs); • Create and refine internal HR policies and processes to optimize and standardize the area; • Support leadership in strategic decision-making related to people management.

• Manage the team (design, web, media), organizing priorities with clarity, deadlines, and delivery quality, keeping the client absolutely at the center • Create and execute end-to-end digital marketing strategies in Brazil and the United States • Develop launch plans (infoproducts) and perpetual funnels • Conduct in-depth persona and competitor research • Implement, configure, and optimize sales ecosystems: CRMs (HubSpot, RD Station, Kommo, and others) integrated with automation tools • Design conversion flows for cold audiences • Integrate content strategy, technical SEO, and copywriting • Attend client meetings and lead the strategic aspects of deliverables • Work strategically and technically on high-performance campaigns • Perform strategic campaign diagnostics • Find solutions for new or malfunctioning tools

• Oversee and develop daily sales processes as well as the day-to-day activities of the SDR team, ensuring they reach their full potential. • Closely monitor team performance by tracking and analyzing activities, calls, scheduled meetings, and conversion rates; identify bottlenecks and create action plans to address improvement opportunities. • Design, implement, and optimize efficient commercial processes—from research and suspect generation through prospecting to closing—always pursuing operational excellence. • Implement and manage effective sales funnels end-to-end, with a focus on cold calls and cold outreach. • Actively implement and optimize CRM processes and systems, understanding their features and automations, and build funnels and pipelines from scratch to maximize team efficiency. • Set up and implement a CRM from scratch for the client portfolio. • Develop and maintain up-to-date sales playbooks, ensuring the team has the tools and knowledge needed to perform. • Conduct daily training sessions (technical and role-plays) and provide continuous feedback to the team, delivering training aimed at continuous improvement of sales skills. • Ensure proper use of CRM tools and other sales technologies (Sales Navigator, Lusha, Dux, Speedio, Econodata). • Prepare team performance reports and present results to leadership. • Work with domestic and international markets, primarily the United States. • Support leadership in strategic planning for entering new markets, from research stages to implementing new prospecting funnels, sales processes and closings, as well as strategic decision-making related to the Commercial area.