• Manage and update our Shopify store, ensuring all pages, products, and content are accurate and optimized. • Build, test, and optimize landing pages and offers (using tools like Replo or PageDeck). • Analyze store data (sales, AOV, CVR, inventory) and turn insights into actionable steps to boost revenue. • Collaborate with the marketing team on campaigns, email flows, and promotions. • Coordinate with fulfillment and operations to ensure inventory and shipping stay on track. • Run basic digital marketing tasks (e.g., uploading creatives, updating ads or promotions on-site). • Continuously work to improve the customer journey and conversion rates.

• Create and upload product listings on platforms such as Shopify, Amazon, Takealot, and others • Write clear, accurate, and engaging product titles and descriptions optimised for search • Source and edit product images in line with platform guidelines • Ensure all product data including pricing, SKUs, and categories is accurate and up to date • Conduct competitor research to ensure listings are competitive and well-positioned • Monitor inventory levels and flag discrepancies to the relevant team • Coordinate with suppliers and internal teams to obtain missing product information • Maintain organised records of all listings and updates in shared documentation

• You’ll lead the deployment of global site content, from high-stakes product launches to seasonal promotional pulses. • You’ll partner with Growth and Retention Marketing to architect high-performing landing pages. • You’ll lead the charge on on-site A/B testing. • You’ll establish and maintain the "Gold Standard" for site QA and governance. • You’ll monitor key metrics like CVR, AOV, and Bounce Rates.

• Own the DTC website (Shopify) — including product pages, collections, navigation, and on-site merchandising. • Monitor and improve key conversion metrics: add-to-cart rate, subscription opt-in rate, checkout completion, bounce rate, and average order value. • Partner with design and copywriting to build and test high-converting landing pages and PDPs. • Lead A/B testing initiatives across product pages, homepage, and checkout flows. • Ensure a seamless, on-brand experience across desktop and mobile. • Coordinate with development resources for site updates, new features, and bug fixes. • Maintain site health: uptime, page speed, broken links, and technical SEO fundamentals. • Build and maintain dashboards tracking ecommerce KPIs across channels (revenue, traffic, conversion, ROAS, TACOS) • Deliver weekly and monthly performance recaps with clear insights and recommendations • Use data to prioritize initiatives and make the case for resource investment