• Own the DTC website (Shopify) — including product pages, collections, navigation, and on-site merchandising. • Monitor and improve key conversion metrics: add-to-cart rate, subscription opt-in rate, checkout completion, bounce rate, and average order value. • Partner with design and copywriting to build and test high-converting landing pages and PDPs. • Lead A/B testing initiatives across product pages, homepage, and checkout flows. • Ensure a seamless, on-brand experience across desktop and mobile. • Coordinate with development resources for site updates, new features, and bug fixes. • Maintain site health: uptime, page speed, broken links, and technical SEO fundamentals. • Build and maintain dashboards tracking ecommerce KPIs across channels (revenue, traffic, conversion, ROAS, TACOS) • Deliver weekly and monthly performance recaps with clear insights and recommendations • Use data to prioritize initiatives and make the case for resource investment

Role Description Our client is a fast-growing direct-to-consumer (DTC) e-commerce business operating in the health and wellness space. They are looking for a Head of Operations to take ownership of the retention and customer experience after purchase and ensure operational excellence as the business scales. It is not a traditional corporate role with established processes. The right candidate will bring structure, clarity, and execution to a growing operation. Responsibilities - Own and improve the post-purchase operation end-to-end, from fulfillment to issue resolution - Identify root causes of refunds, delivery issues, and churn, then fix them at the system level - Build scalable processes, SOPs, and automations (AI where useful) to reduce manual work and errors - Ensure consistent delivery performance by managing 3PLs and operational partners - Track and improve core metrics: refund rate, chargebacks, delivery success, retention - Lead and structure the support and operations team to scale efficiently - Drive a shift from reactive firefighting to proactive, system-driven operations Qualifications - Experience in DTC e-commerce with physical products - Hands-on ownership of: - fulfillment / logistics / 3PL - returns, refunds, or delivery issues - Proven track record of: - reducing refunds OR - improving delivery performance OR - fixing operational issues that impacted customer experience - Strong plus: - Experience in subscription-based businesses - Experience in health, wellness, or supplements - Experience working cross-functionally with CX/support teams - Hands-on experience using AI tools and automation to improve workflows and efficiency Soft Skills - Demonstrated ability to identify root causes and implement scalable operational solutions - High ownership mindset with the ability to operate independently and make decisive calls - Strong analytical thinking with a focus on metrics and performance improvement - Comfortable working in fast-paced, evolving environments without rigid structure - Clear communicator who can align cross-functional teams and drive execution What Success Looks Like - Fewer delivery issues and operational errors - Lower refund and reshipment rates - Improved customer satisfaction after purchase - Reduced churn driven by better operational execution Benefits - Competitive salary - Full remote flexibility - Learning and development support - Regular team offsites and retreats

• Serve as a strategic partner to client teams—turning business goals into actionable eCommerce content strategies • Lead digital shelf and SEO-driven content strategy across key retailers and DTC platforms • Audit content regularly to identify opportunities for optimization or syndication • Partner with insights teams to analyze content health, SEO performance, and retail KPIs • Support the development of reusable tools, templates, and best practices

Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located. We’re looking for a hands-on E-commerce Manager to own the day-to-day operations of our Shopify store. This is a full-time remote role focused on driving growth, improving the customer experience, and keeping our online store running smoothly. Responsibilities - Manage and update our Shopify store, ensuring all pages, products, and content are accurate and optimized. - Build, test, and optimize landing pages and offers (using tools like Replo or PageDeck). - Analyze store data (sales, AOV, CVR, inventory) and turn insights into actionable steps to boost revenue. - Collaborate with the marketing team on campaigns, email flows, and promotions. - Coordinate with fulfillment and operations to ensure inventory and shipping stay on track. - Run basic digital marketing tasks (e.g., uploading creatives, updating ads or promotions on-site). - Continuously work to improve the customer journey and conversion rates.