• The GTM Systems Lead will own end-to-end delivery, execution, and continuous improvement of our GTM systems and processes: • Delivery & Execution: Own delivery timelines, milestones, and priorities across GTM teams. Translate strategic direction into clear, executable plans and ensure nothing falls through the cracks. Escalate risks early and drive opportunities for improvements. • Workflow & Project Management: Turn ambiguous requests into actionable next steps and push back when scope or timelines drift. • Quality Control: Serve as the quality gate between 'done' and 'ready.' Review outputs for clarity, completeness, and correctness (UAT, etc). Ensure clean handoffs across docs, fields, logic, and instructions and know when something needs another pass before it ships. • The GTM Systems Lead will own the health, access, and integrity of our GTM stack on a day-to-day basis: • Data Quality: Own data quality across the GTM stack, including ongoing hygiene, enrichment workflows, and scoring logic. Proactively identify and resolve data issues before they impact the business. • System Access & Permissions: Manage system access and permissions across all GTM tools, ensuring the right people have the right access at all times. • Tool Fluency: Maintain a strong working knowledge of the GTM tool ecosystem, understanding how tools connect, where they break, and where there are opportunities to consolidate or improve. • Vendor Management & Tool Evaluation: Own vendor relationships across the GTM stack. Evaluate tools against business needs and make recommendations on what to buy, renew, or cut. • The GTM Systems Lead will partner closely with GTM leadership and RevOps to align systems with strategy and support the broader team: • Strategic Alignment: Work directly with GTM Ops & Sales leadership to ensure systems and processes reflect current company strategy and are built for scale and high velocity. • Cross-functional Coordination: Coordinate across technical operators including Data, RevOps, and Finance to drive alignment and unblock delivery. • Systems Enablement & Adoption: Lead the strategy for GTM system documentation and enablement, taking full accountability for the successful rollout and sustained adoption of all system enhancements and workflows.

• Drive product marketing for Marketing Hub product • Lead launches and amplify usage of existing capabilities • Develop GTM strategies and product positioning • Educate company, prospects, and customers on the Marketing Hub's value • Own value proposition, positioning, messaging, customer persona, and use cases • Build and execute go-to-market strategy for product launches and refreshes

• Systematically collect and analyse competitor landing pages across different channels • Evaluate the performance of existing landing pages from both UX and technical stability perspectives • Formulate clear, data-driven hypotheses for A/B tests tailored to each channel’s specifics • Prepare detailed specifications for implementation, including event tracking requirements • Launch and monitor experiments, analyse results, and adjust strategies based on data insights • Identify and resolve technical issues while ensuring quality control of all implementations • Collaborate closely with analysts, designers, and developers to ensure smooth testing and execution of changes • Deliverables in the first 3 months: 5+ landing pages for testing and 3+ implemented hypotheses to improve key conversion metrics

Why join Nextech? We are a leader in specialty healthcare technology solutions. We’re committed to hiring and retaining talent, which is why we invest in our employees through competitive pay, a generous bonus structure, great healthcare, a comprehensive wellness program, and many other benefits. If you are a software engineer, finance or accounting professional, customer support specialist, or a business development expert with a passion for healthcare technology (just to name a few), we want to hear from you. We are an equal opportunity employer with a commitment to diversity. All individuals, regardless of personal characteristics are encouraged to apply. If you are a candidate in need of assistance or an accommodation in the application process, please contact talent@nextech.com. Job Summary As the Product Marketing Manager for Patient Experience, you will be instrumental in shaping and executing the product marketing strategy for the Nextech Patient Experience platform. Patient Experience is a critical set of products that power and enhance the patient journey for healthcare practices. In this role, you will craft specialized messaging and positioning for Nextech Patient Experience, in partnership with segment focused Product Marketing Managers and work with the broader marketing team to conceive and develop innovative marketing programs to drive demand. The Product Marketing Manager will bring strong attention to detail, an eye for quality, along with the ability to grasp and translate technical capabilities into benefits. In your role as Product Marketing Manager, you will be the expert on the value our solutions provide to our clients and crafting the compelling, clear story; you will partner closely with cross-functional teams, especially product, to build a shared vision. All activities must be in compliance with Equal Employment Opportunity laws, HIPAA, ERISA and other regulations, as appropriate. Essential FunctionsDevelop specialized positioning and messaging for Nextech Patient Experience that differentiates it within the healthcare patient engagement landscape. · Create and execute go-to-market (GTM) strategies for new features and enhancements, ensuring alignment with the broader patient experience solution and specialty-specific requirements. · Serve as the subject matter expert on your portfolio, understanding the value and benefits across different healthcare specialties. Translate complex patient journey capabilities into clear, compelling messages that resonate with healthcare practices, showcasing how it enhances patient experiences and simplifies practice workflows. · Collaborate with Product Management, segment-focused Product Marketing Managers, and cross-functional teams (including sales enablement, and marketing) to align on the market and product vision. · Own competitive intelligence and market trend analysis specific to your portfolio, focusing on how Nextech solutions stack up against competitors in features, pricing, and specialty-specific benefits. Research client personas across healthcare specialties to understand their unique payment processing needs and buying criteria. · Work with Key Opinion Leaders (KOLs) in various healthcare specialties to capture testimonials, case studies, and other content that highlights the benefits of Nextech Patient Experience for their specific practice types. · Monitor and analyze trends in the patient experience, particularly as they relate to different specialties, to inform positioning and messaging. · Perform additional responsibilities as assigned based on business needs Minimum Requirements - At least 3 years of product marketing experience. - Experience working with a SaaS company. - Bachelor’s degree in business, marketing, or a related field. - ·Strong written communication skills, with the ability to craft compelling messaging for both technical and non-technical audiences. - Strong presentation skills, comfortable presenting to internal teams and external stakeholders. - Excellent collaboration and interpersonal skills to work effectively with cross-functional teams, particularly segment-focused Product Marketing Managers. Preferred Qualifications· Experience in healthcare technology sector · Experience in healthcare patient experience technologies. · Proficiency in Salesforce.com or similar CRM tools. · Product Marketing Alliance Certification Working Environment / Physical Demands · Remote work environment within the United States · Long-distance or air travel as needed – not to exceed 15% travel. · Activities require a significant amount of sitting at office and work desks and in front of a computer monitor. Total Rewards: Generous annual bonus opportunity 401(k) with Employer Match Flexible Time Off: take time off when you need it without worrying about available hours 11 paid holidays Your Day Your Way - Celebrate a day of cultural or social significance to you Insurance: Choice of Medical, Dental, and Vision plans Health Savings Account with employer match Flexible Spending Account 100% Company-Paid Parental leave (After 6 months with the company) 100% Company-Paid Life Insurance and Short/Long Term Disability Insurance Nextech Luminary Peer Recognition Program Wellness Program including discounts on medical premiums Employee Assistance Program with free counseling sessions available Corporate Discounts on Retail, Travel, and Entertainment