• Drive product marketing for Marketing Hub product • Lead launches and amplify usage of existing capabilities • Develop GTM strategies and product positioning • Educate company, prospects, and customers on the Marketing Hub's value • Own value proposition, positioning, messaging, customer persona, and use cases • Build and execute go-to-market strategy for product launches and refreshes

• Systematically collect and analyse competitor landing pages across different channels • Evaluate the performance of existing landing pages from both UX and technical stability perspectives • Formulate clear, data-driven hypotheses for A/B tests tailored to each channel’s specifics • Prepare detailed specifications for implementation, including event tracking requirements • Launch and monitor experiments, analyse results, and adjust strategies based on data insights • Identify and resolve technical issues while ensuring quality control of all implementations • Collaborate closely with analysts, designers, and developers to ensure smooth testing and execution of changes • Deliverables in the first 3 months: 5+ landing pages for testing and 3+ implemented hypotheses to improve key conversion metrics

Why join Nextech? We are a leader in specialty healthcare technology solutions. We’re committed to hiring and retaining talent, which is why we invest in our employees through competitive pay, a generous bonus structure, great healthcare, a comprehensive wellness program, and many other benefits. If you are a software engineer, finance or accounting professional, customer support specialist, or a business development expert with a passion for healthcare technology (just to name a few), we want to hear from you. We are an equal opportunity employer with a commitment to diversity. All individuals, regardless of personal characteristics are encouraged to apply. If you are a candidate in need of assistance or an accommodation in the application process, please contact talent@nextech.com. Job Summary As the Product Marketing Manager for Patient Experience, you will be instrumental in shaping and executing the product marketing strategy for the Nextech Patient Experience platform. Patient Experience is a critical set of products that power and enhance the patient journey for healthcare practices. In this role, you will craft specialized messaging and positioning for Nextech Patient Experience, in partnership with segment focused Product Marketing Managers and work with the broader marketing team to conceive and develop innovative marketing programs to drive demand. The Product Marketing Manager will bring strong attention to detail, an eye for quality, along with the ability to grasp and translate technical capabilities into benefits. In your role as Product Marketing Manager, you will be the expert on the value our solutions provide to our clients and crafting the compelling, clear story; you will partner closely with cross-functional teams, especially product, to build a shared vision. All activities must be in compliance with Equal Employment Opportunity laws, HIPAA, ERISA and other regulations, as appropriate. Essential FunctionsDevelop specialized positioning and messaging for Nextech Patient Experience that differentiates it within the healthcare patient engagement landscape. · Create and execute go-to-market (GTM) strategies for new features and enhancements, ensuring alignment with the broader patient experience solution and specialty-specific requirements. · Serve as the subject matter expert on your portfolio, understanding the value and benefits across different healthcare specialties. Translate complex patient journey capabilities into clear, compelling messages that resonate with healthcare practices, showcasing how it enhances patient experiences and simplifies practice workflows. · Collaborate with Product Management, segment-focused Product Marketing Managers, and cross-functional teams (including sales enablement, and marketing) to align on the market and product vision. · Own competitive intelligence and market trend analysis specific to your portfolio, focusing on how Nextech solutions stack up against competitors in features, pricing, and specialty-specific benefits. Research client personas across healthcare specialties to understand their unique payment processing needs and buying criteria. · Work with Key Opinion Leaders (KOLs) in various healthcare specialties to capture testimonials, case studies, and other content that highlights the benefits of Nextech Patient Experience for their specific practice types. · Monitor and analyze trends in the patient experience, particularly as they relate to different specialties, to inform positioning and messaging. · Perform additional responsibilities as assigned based on business needs Minimum Requirements - At least 3 years of product marketing experience. - Experience working with a SaaS company. - Bachelor’s degree in business, marketing, or a related field. - ·Strong written communication skills, with the ability to craft compelling messaging for both technical and non-technical audiences. - Strong presentation skills, comfortable presenting to internal teams and external stakeholders. - Excellent collaboration and interpersonal skills to work effectively with cross-functional teams, particularly segment-focused Product Marketing Managers. Preferred Qualifications· Experience in healthcare technology sector · Experience in healthcare patient experience technologies. · Proficiency in Salesforce.com or similar CRM tools. · Product Marketing Alliance Certification Working Environment / Physical Demands · Remote work environment within the United States · Long-distance or air travel as needed – not to exceed 15% travel. · Activities require a significant amount of sitting at office and work desks and in front of a computer monitor. Total Rewards: Generous annual bonus opportunity 401(k) with Employer Match Flexible Time Off: take time off when you need it without worrying about available hours 11 paid holidays Your Day Your Way - Celebrate a day of cultural or social significance to you Insurance: Choice of Medical, Dental, and Vision plans Health Savings Account with employer match Flexible Spending Account 100% Company-Paid Parental leave (After 6 months with the company) 100% Company-Paid Life Insurance and Short/Long Term Disability Insurance Nextech Luminary Peer Recognition Program Wellness Program including discounts on medical premiums Employee Assistance Program with free counseling sessions available Corporate Discounts on Retail, Travel, and Entertainment

POS-15797 At HubSpot, our mission is to help millions of organizations grow better and we need exceptional product marketers to help us do that. We are hiring a Senior Product Marketer for our Marketing Hub PMM team. As a Senior Product Marketer, you’ll be responsible for driving product marketing for our Marketing Hub product, including leading launches, amplifying usage for existing capabilities and developing GTM strategies and product positioning for capabilities that haven’t launched yet. This includes naming, competitive analysis, customer feedback, feature prioritization, go-to-market (GTM) planning and execution, you help represent the product, showcase its value and help it grow a strong user base. You’ll work with a cross-functional team across product, sales, marketing, brand, communications, legal, web strategy, creative, customer success and more to pull off remarkable launches and drive sales and adoption. We’re looking for an experienced product marketer, A driver; with a strong owner’s mindset and demonstrated ability in driving product launches, go-to-market strategies, sales-enablement and product growth via direct and partnership channels. A story-teller; who is able to tell authentic and relatable stories and An Operator; who is adept at building and maintaining lasting relationships & working cross-functionally across product, sales, partnership, marketing and other support teams to drive meaningful growth for their portfolio. In this role you will: - Work closely with Product to define the positioning and value proposition for Hubspot’s Marketing Hub features, educating the company, our prospects and customers on the jobs it solves for, use cases it helps with, how it is differentiated and more. - Own the value proposition, positioning, messaging, customer persona and used cases. - Build and execute a go-to-market strategy for Marketing Hub product launches and refreshes, driving all parts of launch planning including product naming, positioning, messaging, launch strategy, sales and customer service enablement, use case development and customer communications. - Identify, develop and manage the creation of a variety of content types (written, videos, presentations, etc.) as needed to fuel sales and marketing success. - Own the positioning on product pages, sales enablement materials, and product related content. - Be the product expert, evangelist and advocate of our Marketing Hub product across internal and external audiences. Present at key events and conferences. - Produce inspiring showcase assets that excite customers, drive awareness of our Marketing Hub innovations and communicate our unique capabilities. Content can include case studies, sales readiness kits, playbooks, pitch decks, feature decks, product videos, web copy, white paper, demos and more. It’s likely you have: - Roughly 5+ years of product marketing experience, with demonstrated experience running positioning and launch strategy for a SaaS or Product Led Growth technology company. - A history and track record of not just working cross functionally but organizing and leading cross-functional project teams to deliver impactful go-to-market launches. - Are a skilled storyteller and customer-centric in your approach to marketing - A point of view on product positioning and product launches done well and what great looks like. - Great project management skills including strong communication around project timelines, responsible individuals, and status - Are a compelling communicator, comfortable presenting to executives and internal and external audiences with excellent writing skills - An owner’s mindset; with high personal accountability - able to work independently to drive projects and initiatives and understand and anticipate the needs of your portfolio. - HubSpot product knowledge is a strong advantage in this role Pay & Benefits The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons. This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy. Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better. At HubSpot, fair compensation practices aren’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community. Annual Cash Compensation Range: $112,000—$168,000 USD We know the confidence gap and impostor syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you. If you need accommodations or assistance due to a disability, please reach out to us using this form. At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events, such as your Product Group Summit and other gatherings, to continue building on those connections. If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Germany Applicants: (m/f/d) - link to HubSpot's Career Diversity page here. India Applicants: link to HubSpot India's equal opportunity policy here. About HubSpot HubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software, integrations, and resources customers need to connect marketing, sales, and service. HubSpot's connected platform enables businesses to grow faster by focusing on what matters most: customers. At HubSpot, bold is our baseline. Our employees around the globe move fast, stay customer-obsessed, and win together. Our culture is grounded in four commitments: Solve for the Customer, Be Bold, Learn Fast, Align, Adapt & Go!, and Deliver with HEART. These commitments shape how we work, lead, and grow. We’re building a company where people can do their best work. We focus on brilliant work, not badge swipes. By combining clarity, ownership, and trust, we create space for big thinking and meaningful progress. And we know that when our employees grow, our customers do too. Recognized globally for our award-winning culture by Comparably, Glassdoor, Fortune, and more, HubSpot is headquartered in Cambridge, MA, with employees and offices around the world. Explore more: - HubSpot Careers - Life at HubSpot on Instagram HubSpot may use AI to help screen or assess candidates, but all hiring decisions are always human. More information can be found here. By submitting your application, you agree that HubSpot may collect your personal data for recruiting, global organization planning, and related purposes. 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