• Oversee the strategy and execution of Google Ads and other paid media platforms (e.g., LinkedIn Ads, Facebook Ads for B2B targeting) to meet CPL, CPA, and ROAS targets. • Conduct ongoing keyword research, audience segmentation, ad copy testing, and bidding optimization to maximize performance and efficiency, with a strong focus on B2B lead quality. • Manage a significant paid media budget, ensuring optimal allocation across campaigns and channels to maximize ROI. • Execute multi-channel campaigns across channels, ensuring alignment with sales objectives. • Manage the entire lead lifecycle, from initial awareness and lead capture to nurturing and handover to the sales team, focusing on lead quality and conversion velocity. • Contribute to performance reporting and translate data into actionable campaign improvements. • Implement rigorous A/B testing and experimentation frameworks across channels (ads, landing pages, email nurture sequences) to optimize conversion rates and improve key metrics. • Collaborate closely with the Sales team to ensure lead quality, optimize lead qualification processes, and improve sales-marketing alignment.

• Own paid media strategy for existing Enterprise accounts, aligned to GTM priorities • Translate campaign goals and account segments into channel plans • Build and optimize audiences across named accounts, ABM segments, intent signals, and engagement-based retargeting pools; implement suppression logic where appropriate • Execute and optimize campaigns across LinkedIn Campaign Manager, Google Ads, and Demandbase, including setup, QA, targeting, pacing, and ongoing optimization • Own budget pacing and allocation decisions; proactively reallocate spend based on performance insights and shifting business priorities • Enable tracking integrity for paid programs, including UTM standards, platform pixels, conversion actions, and event tracking • Build and maintain dashboards that connect paid activity to enterprise account outcomes • Create quarterly and annual forecasts to support budget planning and requests for increased investment • Partner closely with Sr. Marketing Campaign Managers to align paid strategy and execution to campaign objectives.

• Run and optimize multi-channel demand gen campaigns (paid, email, organic) that contribute directly to qualified pipeline. • Manage HubSpot end-to-end: workflows, lifecycle stages, lead routing, campaign attribution, and reporting dashboards. • Build and optimize landing pages, conversion flows, and nurture sequences — including segmentation, A/B testing, and deliverability. • Run LinkedIn campaigns via Campaign Manager and manage organic LinkedIn presence (company page, scheduling, performance analysis). • Write clear briefs, give actionable feedback, and manage multiple creative workstreams simultaneously — gated content, blog posts, ad copy, and video. • Perform leads QA across the funnel, identifying where leads get lost and ensuring marketing and sales stay aligned on a single source of truth.

• Manage and optimize demand generation channels to achieve company goals for pipeline growth and opportunity creation. • Identify, evaluate, and manage marketing agencies, vendors, and platforms to scale reach and improve lead quality. • Measure program effectiveness using channel and vendor-specific reports, internal dashboards, and CRM data to drive continuous ROI improvement for both global and regional initiatives. • Identify and test new marketing programs, such as paid search, social, and display experiments, to diversify lead sources. • Collaborate closely with the Web and Campaigns teams to ensure a seamless user journey and consistent brand messaging across all touchpoints. • Review and approve promotional content such as webinar abstracts, landing pages, emails, and digital ad copy. • Stay up-to-date with full-funnel digital marketing trends and potential new channels and strategies to keep the organization ahead of the curve. • Provide genuine recommendations as to the hiring, firing, promotion, and discipline of subordinate employees to which the Company gives significant weight.