• Steuerung und Optimierung unserer Paid-Kanäle (Google Ads, Microsoft Ads, Meta, LinkedIn) • Entwicklung und Umsetzung von Kampagnenstrategien und Budgets • Testing von Creatives, Hooks und Anzeigen-Copy • Aufbau und Weiterentwicklung eines sauberen Tracking-Setups (UTMs, Analytics, Conversion-Logik) • Erstellung klarer Reportings und Ableitung konkreter Maßnahmen • Zusammenarbeit mit Content/Community und unserer SEO-Agentur • Übertragung von Performance-Learnings in andere Marketingbereiche • Entwicklung erster Ansätze, wie wir in neuen Suchumgebungen (inkl. KI) sichtbar bleiben

• Own end-to-end technical setup and optimization of campaigns on Meta (FB/IG) and Google Ads (Search, Display, YouTube, Shopping) • Build and manage complex ad units, including manual carousel builds, dynamic product ads (DPA), and catalog sales • Plan, execute, and optimize high-performing PPC campaigns across all platforms • Rigorously monitor and adjust bidding strategies, audience segments, and funnel structures to meet ROAS and CPA targets • Analyze campaign data, extract insights, and provide strategic recommendations to improve ROI • Conduct A/B testing on ad creatives, targeting, and bidding strategies • Advanced management of Google Analytics, Meta Pixel, and API conversions to ensure data integrity • Track performance using platform-specific dashboards and analytics tools • Set up and optimize conversion tracking, remarketing campaigns, and audience segmentation • Manage ad budgets effectively, ensuring campaigns are on track with pacing, spend, and target KPIs (CTR, CPC, ROAS, CPA) • Confidently manage and pace large-scale monthly budgets across multi-million dollar lifetime spends • Create compelling ad copy and work closely with design teams to produce engaging creatives • Prepare and deliver detailed performance reports to clients and stakeholders • Stay current with industry trends, platform updates, and emerging best practices

Title: Sr. Director, Demand Generation Location: Remote, United States Department: Marketing Job Description: ID 2026-26357 Category Marketing Position Type Full Time Location : Location US-Remote About Blackhawk Network: Today, through BHN’s single global platform, businesses of all kinds can tap into the world’s largest network of branded payment solutions. BHN helps businesses grow revenue, increase loyalty, motivate and reward their teams, disburse funds and engage consumers. Branded payment solutions include the issuance and distribution of gift cards, egifts, corporate payouts and rewards, along with the technology to deliver these products in seamless, integrated ways. BHN’s network spans the globe with more than 400,000 consumer touchpoints. Learn more at BHN.com. This position may be performed remotely anywhere within the United States except for the State of Alaska, North Dakota, or South Dakota. Employees located within 50 miles of a BHN office will be considered a "Hybrid" employee and are required to come into the office 2 days per week based on office schedule. Overview: Blackhawk Network (BHN) is seeking a Sr. Director, Demand Generation to lead the teams and programs that drive pipeline and revenue across our two distinct go-to-market motions — Enterprise and Direct Sales. This is a senior leadership role with direct accountability for marketing's contribution to new revenue, owning the full demand generation engine from digital acquisition and paid media through account-based programs and web experience. You will lead two teams — Website Strategy and Digital Marketing — and work in close partnership with the Head of Strategic Marketing and Head of Marketing Data & Operations as peers on the broader NA B2B Marketing leadership team. This role reports to the Head of NA B2B Marketing. The ideal candidate is an analytically rigorous demand generation leader with a strong bias for action — equally comfortable setting ABM strategy for Enterprise accounts and optimizing inbound conversion funnels for SMB self-serve and direct sales. Responsibilities: Enterprise Demand Generation - Own marketing's contribution to Enterprise pipeline — both marketing-sourced and marketing-influenced — across BHN's business units - Lead account-based marketing (ABM) strategy and execution: target account selection, multi-channel campaign orchestration, and retargeting/pipeline progression programs - Partner with sales leadership to align on target account lists, pipeline coverage goals, and handoff criteria - Leverage intent data platforms to identify in-market accounts, prioritize outreach, and measure program impact - Oversee LinkedIn and paid media programs targeting mid-market and Enterprise buyers across awareness, consideration, and pipeline stages Direct Sales Demand Generation - Own marketing's contribution to Direct Sales new revenue — all inbound leads for the Direct Sales team originate from this function - Drive inbound acquisition strategy for BHN Tango, including paid search, SEO/content alignment, and conversion rate optimization for online sign-ups, bulk gift card inbound sales, and sales demos - Optimize the full inbound funnel from first touch through qualified lead handoff, with a focus on volume, lead quality, and cost efficiency - Partner with Sales leaders and Sales Operations to track lead conversion through the entire funnel to revenue, and incorporate sales feedback on lead quality into targeting and campaigns - Partner with Product to optimize conversion and activation for online sign-ups, improving overall value for these accounts Website Strategy & Performance - Provide strategic leadership to the Head of Website Strategy and their team, who manage development and roadmap for blackhawknetwork.com and tangocard.com - Set the strategic direction for web as a demand generation channel — ensuring the sites are optimized for conversion, SEO/AEO performance, visitor engagement, and pipeline contribution across both Enterprise and Direct Sales motions - Hold the team accountable to web KPIs including organic traffic, engagement, conversion rates, and pipeline sourced from web - Manage relationships with SEO and AEO agencies, working with Strategic Marketing and content teams to improve performance Digital Marketing & Paid Media - Lead the Head of Digital Marketing and their team, who manage paid search, LinkedIn campaigns, agency relationships, organic social (LinkedIn), and online reputation (Trustpilot, G2) - Set performance standards and investment priorities across paid channels; ensure agency oversight is rigorous and ROI-accountable - Drive LinkedIn strategy across both paid campaigns and organic presence, with increasing sophistication in ABM targeting and audience segmentation - Own online reputation strategy across review platforms, ensuring BHN and Tango maintain strong presence in channels that influence buyer consideration - Identify opportunities to leverage new tools and data platforms to improve targeting, expand audiences, and optimize performance Analytics, Reporting & Optimization - Define and own the demand generation KPI framework: Direct Sales new revenue (inbound), Enterprise pipeline sourced and influenced, channel ROAS, CPL, and funnel conversion rates - Partner with the Head of Marketing Data & Operations on attribution, funnel reporting, and MTA to ensure demand gen performance is accurately measured and credibly reported to leadership - Synthesize campaign performance, pipeline contribution, and channel insights into clear, executive-ready narratives for sales leadership and cross-functional stakeholders — connecting marketing activity to revenue outcomes in language that resonates with sales - Drive a culture of testing and continuous optimization across channels, campaigns, and web experience - Manage demand generation budgets within plan; contribute to marketing's FP&A process by providing demand gen inputs to LTV, CAC, and ROAS modeling in partnership with Finance Qualifications: - 12+ years of B2B demand generation experience, with at least 3+ years in a senior leadership role managing multiple teams - Demonstrated success driving results across both Enterprise/mid-market (ABM, upper-funnel LinkedIn, intent-driven programs) and SMB/Direct (inbound acquisition, paid search, conversion optimization) motions - Strong command of paid media strategy — search, LinkedIn, programmatic — including agency management and performance accountability - Experience with ABM platforms and intent data tools (6sense, Factors.ai, Bombora, or equivalents) - Deep familiarity with web as a demand gen channel — SEO/AEO, CRO, and pipeline contribution from organic and direct traffic - Proficiency with HubSpot and Salesforce for pipeline reporting, campaign attribution, and funnel analysis - Analytically rigorous with the ability to connect campaign activity to revenue outcomes and present credibly to executive leadership - Exceptional communicator with the ability to synthesize complex performance data into clear, compelling narratives for sales leadership and executive audiences — translating marketing metrics into revenue impact and business context - Strong cross-functional collaborator — comfortable working alongside sales, RevOps, Finance, and peer marketing leaders We seek candidates who not only demonstrate curiosity and adaptability in emerging technologies but have also successfully implemented and utilized AI tools to enhance their work, improve processes, or deliver measurable results. Our teams embrace continuous learning and the thoughtful integration of AI to create meaningful impact – for our employees and the future of work. Benefits: Salary Range for California Residents Only: $211,990.00 to $296,800.00 Salary Range for all U.S. Residents (excluding Alaska, California, North Dakota, South Dakota): $170,790.00 to $239,121.00 Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, Blackhawk Network offers benefits including 401k with employer match, medical, dental, vision, 12 paid holidays throughout the year 2026, sick pay accrual according to state law, parental leave, life insurance, disability insurance, accident and illness insurance, health and dependent care flexible spending accounts, wellness benefits, and flexible time off for all full-time employees. EEO Statement: Blackhawk Network provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Blackhawk Network believes that diversity leads to strength. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Blackhawk Network encourages applicants with previous criminal records to apply to all positions and, pursuant to the San Francisco and Los Angeles Fair Chance Acts (and other “Fair Chance” laws), Blackhawk Network will consider for employment qualified applicants with arrest and conviction records.

We’re helping a multi-entity group operating across financial services, investment, advisory, and corporate businesses find a Senior Web Specialist – Maintenance & Performance to take long-term ownership of several professional websites. This role is not about building new sites from scratch. The focus is maintenance, optimisation, refinement, and reliability — ensuring existing websites remain polished, credible, fast, secure, and aligned with high professional standards. This is a senior role suited to someone who values quality, judgment, and long-term responsibility, and who can be trusted to maintain corporate-grade websites with minimal oversight. Role Details - Commitment: Part-Time (approx. 15 hours/week), with possibility to grow to full time - Location: Fully Remote, CET working hours - Engagement: Independent Contractor (PH-based candidates preferred) - Start Date: ASAP - Monthly Rate: $480-900 (based on a 15-hour workweek, depending on level of experience) What You’ll Do Web Maintenance & Optimisation (Core Focus) - Maintain and optimise multiple existing corporate websites across a group of businesses - Ensure websites remain fast, secure, responsive, and professional at all times - Implement ongoing improvements to: - UX clarity - Structure and navigation - Visual consistency - Performance and page speed - Handle content updates, layout refinements, and minor feature enhancements - Ensure consistency in branding, tone, and credibility across all sites - Proactively identify and fix issues before they become problems Quality, Standards & Judgment - Apply strong judgment when making changes — knowing what to change and what not to touch - Maintain high standards suitable for finance and trust-driven industries - Ensure websites communicate credibility, clarity, and professionalism - Act as a long-term steward of the web presence, not a task-taker Collaboration & Communication - Communicate clearly, calmly, and professionally with stakeholders - Translate abstract or high-level feedback into clean, practical improvements - Work independently while keeping stakeholders informed of progress Requirements (Must-Have) - Senior-level experience maintaining and optimising professional websites (5+ years) - Strong experience with Wix (this is important) - Solid understanding of: - Front-end structure (HTML/CSS fundamentals) - UX/UI best practices - Performance optimisation - Responsive design - Proven experience working with corporate, financial, or professional services websites - Excellent English communication skills (written and spoken) - High attention to detail and strong sense of responsibility - Comfortable managing multiple websites simultaneously - Able to work with minimal hand-holding and make sound decisions independently Nice-to-Haves (Strong Plus) - Experience with WordPress, Webflow, or similar CMS platforms - Familiarity with trust, compliance, and credibility signals in finance websites - Ability to suggest improvements from a branding and positioning perspective - Experience working directly with founders or senior stakeholders - Basic understanding of web security best practices Ideal Candidate Profile This role is ideal for someone who: - Enjoys refining and optimising, not constantly rebuilding - Understands that finance websites are about trust, clarity, and credibility - Is proactive, switched on, and applies strong common sense - Communicates clearly and professionally at all times - Takes pride in delivering clean, polished, and reliable work - Has a low tolerance for sloppy execution — quality matters This is a long-term role for someone who wants to become a trusted partner, not a short-term freelancer. Recruitment Process - Initial Interview - Client Interview (+ test assignment if deemed necessary) - Offer & Onboarding