• Run and optimize multi-channel demand gen campaigns (paid, email, organic) that contribute directly to qualified pipeline. • Manage HubSpot end-to-end: workflows, lifecycle stages, lead routing, campaign attribution, and reporting dashboards. • Build and optimize landing pages, conversion flows, and nurture sequences — including segmentation, A/B testing, and deliverability. • Run LinkedIn campaigns via Campaign Manager and manage organic LinkedIn presence (company page, scheduling, performance analysis). • Write clear briefs, give actionable feedback, and manage multiple creative workstreams simultaneously — gated content, blog posts, ad copy, and video. • Perform leads QA across the funnel, identifying where leads get lost and ensuring marketing and sales stay aligned on a single source of truth.

• Manage and optimize demand generation channels to achieve company goals for pipeline growth and opportunity creation. • Identify, evaluate, and manage marketing agencies, vendors, and platforms to scale reach and improve lead quality. • Measure program effectiveness using channel and vendor-specific reports, internal dashboards, and CRM data to drive continuous ROI improvement for both global and regional initiatives. • Identify and test new marketing programs, such as paid search, social, and display experiments, to diversify lead sources. • Collaborate closely with the Web and Campaigns teams to ensure a seamless user journey and consistent brand messaging across all touchpoints. • Review and approve promotional content such as webinar abstracts, landing pages, emails, and digital ad copy. • Stay up-to-date with full-funnel digital marketing trends and potential new channels and strategies to keep the organization ahead of the curve. • Provide genuine recommendations as to the hiring, firing, promotion, and discipline of subordinate employees to which the Company gives significant weight.

• Steuerung und Optimierung unserer Paid-Kanäle (Google Ads, Microsoft Ads, Meta, LinkedIn) • Entwicklung und Umsetzung von Kampagnenstrategien und Budgets • Testing von Creatives, Hooks und Anzeigen-Copy • Aufbau und Weiterentwicklung eines sauberen Tracking-Setups (UTMs, Analytics, Conversion-Logik) • Erstellung klarer Reportings und Ableitung konkreter Maßnahmen • Zusammenarbeit mit Content/Community und unserer SEO-Agentur • Übertragung von Performance-Learnings in andere Marketingbereiche • Entwicklung erster Ansätze, wie wir in neuen Suchumgebungen (inkl. KI) sichtbar bleiben

• Own end-to-end technical setup and optimization of campaigns on Meta (FB/IG) and Google Ads (Search, Display, YouTube, Shopping) • Build and manage complex ad units, including manual carousel builds, dynamic product ads (DPA), and catalog sales • Plan, execute, and optimize high-performing PPC campaigns across all platforms • Rigorously monitor and adjust bidding strategies, audience segments, and funnel structures to meet ROAS and CPA targets • Analyze campaign data, extract insights, and provide strategic recommendations to improve ROI • Conduct A/B testing on ad creatives, targeting, and bidding strategies • Advanced management of Google Analytics, Meta Pixel, and API conversions to ensure data integrity • Track performance using platform-specific dashboards and analytics tools • Set up and optimize conversion tracking, remarketing campaigns, and audience segmentation • Manage ad budgets effectively, ensuring campaigns are on track with pacing, spend, and target KPIs (CTR, CPC, ROAS, CPA) • Confidently manage and pace large-scale monthly budgets across multi-million dollar lifetime spends • Create compelling ad copy and work closely with design teams to produce engaging creatives • Prepare and deliver detailed performance reports to clients and stakeholders • Stay current with industry trends, platform updates, and emerging best practices