• Oversee the development of go-to-market plans • Serve as a liaison to drive and communicate all marketing-related efforts • Collaborate closely with cross-functional teams • Streamline the communications structure for the Blueprint undergraduate vertical • Work closely with our creative team to craft compelling product messaging • Spearhead product launches by working closely with product management team • Track and analyze key performance metrics • Serve as an owner or critical participant of the Brand and Product Marketing team’s cross vertical projects

• Design and run the global GTM readiness framework for new product introductions • Partner with PM & PMM to understand new releases and translate them into "Seller-Speak" • Ensure that every new product launch reinforces our broader platform story • You are responsible for the hands-on creation of GTM assets • Partner with Sales Ops to track which releases are actually landing in the field

• Execute comprehensive product marketing strategies, ensuring alignment with company goals and cross-functional collaboration. • Deeply understand our buyer and market, product differentiators, value proposition and our competitors • Continuously research and iterate on our agentic positioning as an agile, evolving aspect of our offerings and the broader market • Build and demonstrate deep proficiency with relevant Gainsight products, delivering compelling demos and guiding stakeholders through advanced use cases • Own and drive feature release and high impact launch programs in partnership with Product, ensuring seamless execution of initiatives and strategic alignment across the portfolio. • Create and own both individual product and relevant platform materials, including feature/product videos, use case content, presentations, pitch decks, content, and more • Capture, consolidate and incorporate market feedback on messaging from the field, analyst, and industry sources to continually iterate on product positioning • Drive proactive product and release enablement in partnership with Product Ops, CS Ops, and Enablement • Act as a senior product SME for the marketing team, influencing and supporting demand generation, cross-sell initiatives, webinars, content creation, events, and more. • Build and nurture strong cross-functional relationships with Sales, Product, Marketing, and Post-Sales teams and leadership to drive cohesive product marketing strategies across Gainsight. • Take ownership of ad hoc projects and needs aligning with product marketing mission to deliver value across Gainsight and proactive drive measurable impact on processes, programs and objectives.

ABOUT THIS POSITION We are actively looking for a Product Marketing Manager that is deeply familiar with healthcare payments and has a passion for enabling growth in a fast-paced environment. The successful team member will lead the discovery and deployment of market, product, and client insights. This leader will work cross-functionally with sales, marketing, product, and client operations to develop strategies and execute the plan. WHAT YOU'LL DO - Market intelligence: Perform ongoing market research, internally and externally, to understand and communicate market drivers, trends, and potential disruptors. Conduct buyer outreach to enable the go-to-market teams to deploy buyer-specific strategies. - Messaging & positioning: Obtain rich product knowledge including functionality, integration, and how our solutions solve the underserved needs of our buyers. Partner with implementation and support to clearly understand solution adoption, satisfaction, and support needs. Enable these insights to inform messaging and positioning. - Product launches: Cross-functionally support product launches for new solutions and enhancements spanning from product positioning and asset creation to KPI tracking of the cross-functional success. - Enablement tools & assets: Identify and lead the development of new tools and assets for the go-to-market teams. Partner with sales enablement to train the sales team on effectively communicating our value to the client. - Thought leadership: Continuously build a reservoir of comprehensive, thought leadership insights that articulates our value, brings consistency to our client engagement, and sharpens our selling effectiveness to our target markets. WHAT YOU'LL NEED - Industry knowledge: a history of strong knowledge in either health systems/hospitals or post-acute/ambulatory/specialties. - Expert storyteller: the ability to connect the dots between target markets, buyers, their needs, and the impact of our solutions in a unique, effective way. - Passion for research: the desire to keep a strong pulse on the market, buyers, and trends. - Strong collaborator: the ability to unite closely with Growth, Marketing, Product, and Client Operations. - Process and detail oriented: an innate ability to focus on the details and manage complex, multi-phase projects for on-time delivery. Preferred Skills: - Healthcare payments experience - Product marketing experience - Bachelor’s degree or higher ABOUT WAYSTAR Through a smart platform and better experience, Waystar helps providers simplify healthcare payments and yield powerful results throughout the complete revenue cycle. Waystar’s healthcare payments platform combines innovative, cloud-based technology, robust data, and unparalleled client support to streamline workflows and improve financials so providers can focus on what matters most: their patients and communities. Waystar is trusted by 1M+ providers, 1K+ hospitals and health systems, and is connected to over 5K commercial and Medicaid/Medicare payers. We are deeply committed to living out our organizational values: honesty; kindness; passion; curiosity; fanatical focus; best work, always; making it happen; and joyful, optimistic & fun. Waystar products have won multiple Best in KLAS® or Category Leader awards since 2010 and earned multiple #1 rankings from Black Book™ surveys since 2012. The Waystar platform supports more than 500,000 providers, 1,000 health systems and hospitals, and 5,000 payers and health plans. For more information, visit waystar.com or follow @Waystar on Twitter. WAYSTAR PERKS - Competitive total rewards (base salary + bonus, if applicable) - Customizable benefits package (3 medical plans with Health Saving Account company match) - We offer generous paid time off for our non-exempt team members, starting with 3 weeks + 13 paid holidays, including 2 personal floating holidays. We also offer flexible time off for our exempt team members + 13 paid holidays - Paid parental leave (including maternity + paternity leave) - Education assistance opportunities and free LinkedIn Learning access - Free mental health and family planning programs, including adoption assistance and fertility support - 401(K) program with company match - Pet insurance - Employee resource groups Waystar is proud to be an equal opportunity workplace. We celebrate, value, and support diversity and inclusion. Qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, marital status, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.